Hi, I’m Rosie Hernandez, a creative brand strategist with a background in marketing and journalism. I build story-driven brands by shaping visual identity, social media strategy, and content that feels clear, cohesive, and human. Based in New York, I partner with early-stage to growing businesses to translate business goals into clear, effective content and cohesive brand experiences across websites, campaigns, and social channels.…

Rosie Hernandez

Hi, I’m Rosie Hernandez, a creative brand strategist with a background in marketing and journalism. I build story-driven brands by shaping visual identity, social media strategy, and content that feels clear, cohesive, and human. Based in New York, I partner with early-stage to growing businesses to translate business goals into clear, effective content and cohesive brand experiences across websites, campaigns, and social channels.…

Available to hire

Hi, I’m Rosie Hernandez, a creative brand strategist with a background in marketing and journalism. I build story-driven brands by shaping visual identity, social media strategy, and content that feels clear, cohesive, and human.

Based in New York, I partner with early-stage to growing businesses to translate business goals into clear, effective content and cohesive brand experiences across websites, campaigns, and social channels.

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Skills

Experience Level

Canva
Expert
LinkedIn
Expert
Instagram
Expert
Facebook
Expert
Data Visualization
Expert
Photo
Expert
Tiktok
Expert
Social Media Design
Expert
Adobe Spark
Expert
HubSpot
Expert
CapCut
Expert
iMovie
Expert
Brand Identity
Expert
Business Card
Expert
Branding
Expert
Copywriting
Expert
Logo
Expert
Adobe InDesign
Expert
Brochure
Expert
Adobe Photoshop
Intermediate
Mailchimp
Intermediate
Adobe Premiere Pro
Intermediate
Adobe Illustrator
Intermediate
Web Design
Intermediate
YouTube
Intermediate
WiX
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Manager at HLZAE, Inc.
January 1, 2023 - Present
Lead firm-wide marketing strategy, developing campaigns to strengthen visibility and support business growth. Oversee marketing collateral, website, and social channels, ensuring a consistent and cohesive brand presence. Manage content planning and execution, including email campaigns, digital assets, and event-related materials.
Marketing Coordinator at HLZAE, Inc.
January 1, 2020 - December 31, 2023
Supported marketing campaigns, proposals, and RFP responses. Managed website updates, social platforms, and digital and print content. Conducted market research, tracked performance, and collaborated with vendors on branding and communications.
Studio Coordinator/Marketing Assistant at HLZAE, Inc.
January 1, 2014 - December 31, 2020
Supported project operations and marketing in a hybrid role. Tracked payments and budgets, coordinated with project managers, and maintained contractor databases. Created original content, managed social media accounts, and ensured brand consistency across all materials.
Social Media Manager at Private Client
December 1, 2025 - Present
Manage content strategy and creation on LinkedIn. Write and design posts, establish brand voice, and build a consistent publishing cadence to increase engagement and visibility. Partner with leadership to translate business goals into clear, effective content and strengthen the company’s digital presence.
Founder & Brand Strategist at Very Rosie LLC
September 29, 2025 - Present
Lead brand strategy, visual identity, and content direction for early-stage and growing businesses. Includes social media management, content creation, and creative direction, with a focus on building a clear and cohesive brand presence. Based in NYC, with a thoughtful, grounded approach to every project.
Marketing Manager
January 1, 2023 - Present
Lead firm-wide marketing strategy, developing campaigns to strengthen visibility and support business growth. Oversee marketing collateral, website, and social channels, ensuring a consistent and cohesive brand presence. Manage content planning and execution, including email campaigns, digital assets, and event-related materials.
Marketing Coordinator
January 1, 2020 - January 1, 2023
Supported marketing campaigns, proposals, and RFP responses. Managed website updates, social platforms, and digital and print content. Conducted market research, tracked performance, and collaborated with vendors on branding and communications.
Studio Coordinator/Marketing Assistant
January 1, 2014 - January 1, 2020
Supported project operations and marketing in a hybrid role. Tracked payments and budgets, coordinated with project managers, and maintained contractor databases. Created original content, managed social media accounts, and ensured brand consistency across all materials.
Social Media Manager at ROCK Architecture & Engineering
January 1, 2025 - Present
Manage content strategy and creation on LinkedIn. Write and design posts, establish brand voice, and build a consistent publishing cadence to increase engagement and visibility. Partner with leadership to translate business goals into clear, effective content and strengthen the company’s digital presence.
Founder & Brand Strategist at Very Rosie LLC
January 1, 2026 - Present
Lead brand strategy, visual identity, and content direction for early-stage and growing businesses. Includes social media management, content creation, and creative direction, with a focus on building a clear and cohesive brand presence. Based in NYC, with a thoughtful, grounded approach to every project.

Education

B.A. in Media Studies, Minor in Journalism at CUNY Queens College
January 11, 2030 - March 28, 2026
B.A. in Media Studies, Minor in Journalism at CUNY Queens College
January 11, 2030 - April 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Lean Biomechanics

    Lean Biomechanics is an early-stage fitness brand focused on helping people move better through a deeper understanding of the body. The work focuses on shaping the its early narrative, positioning, and visual direction, bridging the space between personal training and physical therapy.

    This is an ongoing collaboration as the business continues to grow.

    paper Queens Beauty Room

    Brand direction and visual refinement for an established beauty studio, focused on unifying the personal and public-facing brand.

    paper La Palma Cart Co.

    A mobile catering and event cart business based in South Florida. An ongoing collaboration beginning with brand definition and early creative direction, as La Palma Cart Co. takes shape and prepares to launch.