Rosie Hernandez

Available to hire

Hi, I’m Rosie Hernandez, a creative brand strategist with a background in marketing and journalism.

About

Hi, I’m Rosie Hernandez, a creative brand strategist with a background in marketing and journalism. I build story-driven brands by shaping visual identity, social media strategy, and content that feels clear, cohesive, and human.

Based in New York, I partner with early-stage to growing businesses to translate business goals into clear, effective content and cohesive brand experiences across websites, campaigns, and social channels.

  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Projects · 3

Lean Biomechanics is an early-stage fitness brand focused on helping people move better through a deeper understanding of the body. The work focuses on shaping the its early narrative, positioning, and visual direction, bridging the space between personal training and physical therapy.

This is an ongoing collaboration as the business continues to grow.

  • Brand Strategist

Brand direction and visual refinement for an established beauty studio, focused on unifying the personal and public-facing brand.

  • Brand Strategist

A mobile catering and event cart business based in South Florida. An ongoing collaboration beginning with brand definition and early creative direction, as La Palma Cart Co. takes shape and prepares to launch.

  • Brand Strategist

Work experience· 10 roles

Founder & Brand Strategist · Very Rosie LLCJan 2026 – Present · 11 mos

Lead brand strategy, visual identity, and content direction for early-stage and growing businesses. Includes social media management, content creation, and creative direction, with a focus on building a clear and cohesive brand presence. Based in NYC, with a thoughtful, grounded approach to every project.

Social Media Manager · Private ClientDec 2025 – Present · 1 yr

Manage content strategy and creation on LinkedIn. Write and design posts, establish brand voice, and build a consistent publishing cadence to increase engagement and visibility. Partner with leadership to translate business goals into clear, effective content and strengthen the company’s digital presence.

Founder & Brand Strategist · Very Rosie LLCSep 2025 – Present · 1 yr 3 mos

Lead brand strategy, visual identity, and content direction for early-stage and growing businesses. Includes social media management, content creation, and creative direction, with a focus on building a clear and cohesive brand presence. Based in NYC, with a thoughtful, grounded approach to every project.

Social Media Manager · ROCK Architecture & EngineeringJan 2025 – Present · 1 yr 11 mos
Marketing ManagerJan 2023 – Present · 3 yrs 11 mos
Marketing Manager · HLZAE, Inc.Jan 2023 – Present · 3 yrs 11 mos
Marketing CoordinatorJan 2020 – Jan 2023 · 3 yrs 1 mo
Marketing Coordinator · HLZAE, Inc.Jan 2020 – Dec 2023 · 4 yrs

Education

B.A. in Media Studies, Minor in Journalism · CUNY Queens College2030 – 2026
B.A. in Media Studies, Minor in Journalism · CUNY Queens College2030 – 2026

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