Portfolio link - _Website not available. Sign in: https://www.twine.net/signup_ I’m Senior Product Designer with 7+ years of experience designing complex SaaS platforms in Fintech, Crypto, and compliance. I’ve led end-to-end experiences for transaction monitoring, AML/KYC, investor onboarding, and blockchain-based financial infrastructure. I love turning complex problems into simple, intuitive user experiences. I specialize in balancing usability with regulatory constraints, designing high-stakes workflows, and collaborating closely with Product, Engineering, Compliance, and Business teams. I’ve thrived in both early-stage startups and growth-stage platforms, and I’m eager to join an Agile team that values user-centric products in today’s rapidly evolving tech landscape.

Rotem Fingelay

Portfolio link - _Website not available. Sign in: https://www.twine.net/signup_ I’m Senior Product Designer with 7+ years of experience designing complex SaaS platforms in Fintech, Crypto, and compliance. I’ve led end-to-end experiences for transaction monitoring, AML/KYC, investor onboarding, and blockchain-based financial infrastructure. I love turning complex problems into simple, intuitive user experiences. I specialize in balancing usability with regulatory constraints, designing high-stakes workflows, and collaborating closely with Product, Engineering, Compliance, and Business teams. I’ve thrived in both early-stage startups and growth-stage platforms, and I’m eager to join an Agile team that values user-centric products in today’s rapidly evolving tech landscape.

Available to hire

Portfolio link - Website not available. Sign in: https://www.twine.net/signup

I’m Senior Product Designer with 7+ years of experience designing complex SaaS platforms in Fintech, Crypto, and compliance. I’ve led end-to-end experiences for transaction monitoring, AML/KYC, investor onboarding, and blockchain-based financial infrastructure.

I love turning complex problems into simple, intuitive user experiences. I specialize in balancing usability with regulatory constraints, designing high-stakes workflows, and collaborating closely with Product, Engineering, Compliance, and Business teams. I’ve thrived in both early-stage startups and growth-stage platforms, and I’m eager to join an Agile team that values user-centric products in today’s rapidly evolving tech landscape.

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Experience Level

Expert
Expert
Intermediate

Language

Hebrew (modern)
Fluent
English
Fluent
French
Advanced

Work Experience

Senior Product Designer (consultant) at INTECH (AI, Blockchain, SaaS)
March 1, 2023 - July 1, 2025
Led product design across multiple high-complexity platforms in AI and fintech, partnering with founders and stakeholders to define product strategy and deliver scalable UX.
Senior Product Designer at SCORECHAIN (Crypto, AML, SaaS)
August 1, 2021 - March 1, 2023
First and only designer at a crypto compliance startup providing AML and transaction monitoring for blockchain activity. Led complete redesign of SaaS platform for crypto transaction monitoring and risk analysis. Designed workflows for wallet risk assessment, transaction monitoring, AML investigations, and blockchain data visualization. Partnered closely with Product, Engineering, and Compliance teams. Built scalable design system and UX guidelines (Figma). Introduced user-centered design practices in a highly technical environment.
UX/UI Designer at Agile Partner
April 1, 2018 - August 1, 2021
I worked as a UX/UI consultant for an Agile consulting company, working with clients like Luxair on airline and holiday booking platforms. From this experience I learned how critical it is to design smooth, low-friction experiences and complex flows. Working for an Agile training and consulting company gave me an Agile mindset and made Agile methodologists be a fundamental part of my design process. My responsibilities and outcomes: - Improved UX across booking, customer journeys, and digital touch-points - Led UX research, usability testing, and design workshops - Designed user flows ,wireframes, and prototypes for high-traffic consumer products - Redesigned flight search and booking flow to improve usability and conversion - Promoted Design system, consistency and Design thinking workshops - Defined products vision by facilitating design workshops and mapping - Collected user needs through personas and user interviews - Designed Low & High fidelity prototyping (Axure, Sketch, invision) - User testing & feedback
UX/UI Intern at YallaXash
October 1, 2017 - April 1, 2018
YallaXash is a FinTech Start-up for transferring money from Canada to Morocco. I worked together with the start-up's founders on their mobile app. Our purpose was to design the money transfer process in the simplest and shortest way possible to create a better user experience than what is happening today in the money transfer services. My work included: - Designed mobile money transfer flows for international remittance - Focused on simplifying financial transactions and reducing friction - Conducted benchmarking, research, and user testing - Designed and Prototype the V.2 of the mobile app (Sketch, InVision) - Marketing & graphic design (Flyers, Business cards, Pitch deck)

Education

Bachelor Degree in Psychology and Cognitive science at Ben Gurion University of the Negev, Israel
October 1, 2014 - December 1, 2017
Master Degree in Interaction Design at Tallinn University & Cyprus University of Technology
August 1, 2018 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Professional Services, Travel & Hospitality, Education