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Dynamic digital marketer with 5-10 years of experience in digital campaign & project management spanning media buy, strategy, branding, email strategy and e-commerce. Proven track record in optimising media budgets, achieving up to 17% ROAS across platforms such as Google and Meta, and managing spends from US$30k to $2M annually. Skilled in delivering actionable insights and fostering cross-functional collaboration. Eager to leverage unique expertise in campaign strategy, creative QA and project management to drive impactful results and meet the needs of clients.…Dynamic digital marketer with 5-10 years of experience in digital campaign & project management spanning media buy, strategy, branding, email strategy and e-commerce. Proven track record in optimising media budgets, achieving up to 17% ROAS across platforms such as Google and Meta, and managing spends from US$30k to $2M annually. Skilled in delivering actionable insights and fostering cross-functional collaboration. Eager to leverage unique expertise in campaign strategy, creative QA and project management to drive impactful results and meet the needs of clients.

Roxanne Chia-Saynac

Content Creator, Copywriter, Digital Marketer, +7

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Dynamic digital marketer with 5-10 years of experience in digital campaign & project management spanning media buy, strategy, branding, email strategy and e-commerce. Proven track record in optimising media budgets, achieving up to 17% ROAS across platforms such as Google and Meta, and managing spends from US$30k to $2M annually. Skilled in delivering actionable insights and fostering cross-functional collaboration. Eager to leverage unique expertise in campaign strategy, creative QA and project management to drive impactful results and meet the needs of clients.…Dynamic digital marketer with 5-10 years of experience in digital campaign & project management spanning media buy, strategy, branding, email strategy and e-commerce. Proven track record in optimising media budgets, achieving up to 17% ROAS across platforms such as Google and Meta, and managing spends from US$30k to $2M annually. Skilled in delivering actionable insights and fostering cross-functional collaboration. Eager to leverage unique expertise in campaign strategy, creative QA and project management to drive impactful results and meet the needs of clients.

Available to hire

Dynamic digital marketer with 5-10 years of experience in digital campaign & project management spanning media
buy, strategy, branding, email strategy and e-commerce. Proven track record in optimising media budgets, achieving
up to 17% ROAS across platforms such as Google and Meta, and managing spends from US$30k to $2M annually.
Skilled in delivering actionable insights and fostering cross-functional collaboration. Eager to leverage unique expertise
in campaign strategy, creative QA and project management to drive impactful results and meet the needs of clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Data Visualization

Intermediate

Tableau

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Founder at Trouvee Co

May 1, 2021 - April 30, 2022

Launched and managed the e-commerce jewellery store on Shopify and Etsy; onboarding pop-ups to capture emails, EDMs with strong open rates, AB testing; focused on Facebook and Instagram campaigns; achieved CTR and CPC metrics; managed customer service and order fulfillment.

Digital Account Executive at Mediatropy

August 1, 2016 - December 31, 2021

Led day-to-day client management for global hospitality clients; managed a four-person digital media team; oversaw cross-functional teams (Creative, Data) and workflows; performed quality checks to ensure timely delivery; collaborated with APAC offices (Singapore, Indonesia and the Philippines).

Digital Account Manager at Mediatropy

October 1, 2023 - November 30, 2024

Led day-to-day client management and oversight of internal multi-cultural cross-functional teams; led digital media campaigns strategy for pitches; annual reviews; provided insights and data analysis for bi-weekly/monthly reporting; managed a 4-person team; coordinated with APAC offices; ensured on-time delivery and quality of campaigns.

Senior Digital Account Manager at Mediatropy

December 1, 2024 - July 31, 2025

In charge of client communications and oversight of internal multi-cultural cross-functional teams; ensured smooth workflows; quality checks; managed APAC teams; led a seamless transition within roles.

Digital Media Manager at Mediatropy

October 1, 2023 - November 1, 2024

Directed day-to-day client relations and communications for global hospitality clients; spearheaded media campaign strategy; developed and secured proposed media campaigns for global clients; facilitated annual reviews and workshops; managed team of four with two senior executives.

Digital Account Manager at Mediatropy

April 1, 2022 - May 1, 2023

Handled day-to-day client management; supported global hospitality clients; assisted with budgeting; daily communications.

Founder at Trouvee.Co

May 1, 2021 - April 1, 2022

Launched and managed the e-commerce jewellery store on Shopify & Etsy; ran EDM campaigns with open rates up to 22.5%; average order value $60.

Blogger/Content Creator at Beauty Blog

January 1, 2010 - December 1, 2024

Built a personal beauty blog with 11.8k monthly reach; 15% engagement on Instagram; 30k YouTube views; collaborated with 20+ brands; attended beauty launches; drove sales.