I design digital experiences that make people feel like, “oh thank goodness—this is easy.” 😄 I’m a Product Designer with 6+ years of experience across public sector, nonprofit, and enterprise teams—blending UX craft, visual design, and service design to turn messy, ambiguous problems into clear, usable journeys. Lately, I’m redesigning a luxury Shopify e-commerce experience (pre-launch), using AI-assisted workflows—Gemini, Midjourney, and Figma Make—to move faster from idea → direction → prototype. I also love building motion-forward prototypes with JavaScript + GSAP to test micro-interactions and bring interfaces to life. What I’m known for: • Strong information architecture + “make it make sense” energy • Accessibility-first design (AODA / WCAG) • Clear stakeholder storytelling + calm collaboration • Prototypes that help teams align quickly and ship confidently If you’re building something complex and want it to feel simple (and maybe even delightful), I’d love to connect.

Roya Adeli

I design digital experiences that make people feel like, “oh thank goodness—this is easy.” 😄 I’m a Product Designer with 6+ years of experience across public sector, nonprofit, and enterprise teams—blending UX craft, visual design, and service design to turn messy, ambiguous problems into clear, usable journeys. Lately, I’m redesigning a luxury Shopify e-commerce experience (pre-launch), using AI-assisted workflows—Gemini, Midjourney, and Figma Make—to move faster from idea → direction → prototype. I also love building motion-forward prototypes with JavaScript + GSAP to test micro-interactions and bring interfaces to life. What I’m known for: • Strong information architecture + “make it make sense” energy • Accessibility-first design (AODA / WCAG) • Clear stakeholder storytelling + calm collaboration • Prototypes that help teams align quickly and ship confidently If you’re building something complex and want it to feel simple (and maybe even delightful), I’d love to connect.

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Language

English
Fluent

Work Experience

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Education

Master of Information at University of Toronto
September 7, 2020 - May 17, 2023
User Experience Design

Qualifications

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