I am a passionate and creative individual with expertise in art direction and design. My experience includes working with renowned clients across various industries, consistently delivering impactful visuals and campaigns. I strive to merge creativity with strategy to produce compelling content that resonates with audiences.

Royston Lee

I am a passionate and creative individual with expertise in art direction and design. My experience includes working with renowned clients across various industries, consistently delivering impactful visuals and campaigns. I strive to merge creativity with strategy to produce compelling content that resonates with audiences.

Available to hire

I am a passionate and creative individual with expertise in art direction and design. My experience includes working with renowned clients across various industries, consistently delivering impactful visuals and campaigns. I strive to merge creativity with strategy to produce compelling content that resonates with audiences.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Freelance Senior Art Director at Self-employed
September 1, 2023 - Present
Working on projects for various clients including Unilever, Pond's, Vaseline, VISA, DBS Treasures, and Samsung.
Art Director at WE Communication
March 1, 2022 - August 31, 2023
Directed creative projects for clients such as IMDA, Getac, McCormick, and PSB Academy.
Art Director at Ogilvy
May 1, 2021 - March 31, 2022
Led art direction on campaigns for Unilever's POND’s and Vaseline.
Art Director at Publicis Groupe
April 1, 2019 - May 31, 2021
Managed creative designs for clients like HSBC, Lexus, McDonald’s, and Disney.
Junior Art Director at J. Walter Thompson
July 1, 2017 - April 30, 2019
Assisted in creative projects for Unilever’s LUX brand.
Freelance Senior Art Director at Various
September 1, 2023 - Present
Collaborating with clients including Unilever, Vaseline, VISA, DBS Treasures, and Samsung to deliver creative solutions.

Education

Digital Marketing at Vertical Institute
January 1, 2023 - December 31, 2023
BA (Hons) Communication Design at Glasgow School of Art
January 1, 2015 - December 31, 2017
Diploma in Visual Communication at Temasek Polytechnic
January 1, 2010 - December 31, 2013
Digital Marketing at Vertical Institute
January 1, 2023 - December 31, 2023
BA (Hons) Communication Design at Glasgow School of Art
January 1, 2015 - January 1, 2017
Diploma in Visual Communication at Temasek Polytechnic
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services
    paper Vaseline Gluta-Hya

    We were task to create an iconic and memorable key visual for Vaseline’s new product range and set a new look & feel for the brand.

    Take a look at the key visuals created for Vaseline in the link below:
    https://www.twine.net/signin

    paper Keuvelaar Jewelry Rebrand

    Since 1934, Keuvelaar has stood as a pillar of luxury in the Netherlands, offering high-end jewelry and timepieces with a reputation built on generations of trust. However, their visual identity needed to evolve to reflect a contemporary definition of prestige.

    Polishing a Gem from 1934, bridging the gap between a 90-year heritage and modern luxury. For Keuvelaar, a historic Dutch jeweler, we approached the rebrand by meticulously re-illustrating the family crest. By refining the original elements into a cleaner, more graphical form.

    See the rebrand here:
    https://www.twine.net/signin

    paper Yurinka Rebrand

    Yurinka needed a brand identity that tasted as good as its products. Moving from a home-based kitchen to the bustle of pop-up markets, the brand required a visual system that was impossible to ignore.

    Our solution was a “flavor-first” identity system. We developed a suite of vibrant, fruit-inspired colors and a custom pattern system that mimics the melting, fluid nature of fresh popsicles.

    See the rebranding project here:
    https://www.twine.net/signin