Professional Digital Creative Strategist | New Artist Specialist I help independent rosters recapture fan attention. Most artist sites are just noise; I build interactive sequences that turn release cycles into streamlined, high-conversion experiences. I handle the tech strategy so you can focus on the music. What I bring to the table: I specialize in the 'Why' before the 'What.' My process involves deep-dive audience research and competitive analysis to ensure every deliverable has a purpose. How I can help: Creative Audits: Identifying gaps in your current digital presence. Campaign Architecture: Designing full-funnel creative journeys. Brand Voice & Identity: Defining how you speak to your target demographic. Content Strategy: Building sustainable systems for high-quality output. The Results: I’ve helped up and coming artists increase CTR by at least 40% through focused, strategic creative pivots. Ready to stop guessing and start growing? > Click the 'Message' button to discuss your project goals.…

Royce Shaw

Professional Digital Creative Strategist | New Artist Specialist I help independent rosters recapture fan attention. Most artist sites are just noise; I build interactive sequences that turn release cycles into streamlined, high-conversion experiences. I handle the tech strategy so you can focus on the music. What I bring to the table: I specialize in the 'Why' before the 'What.' My process involves deep-dive audience research and competitive analysis to ensure every deliverable has a purpose. How I can help: Creative Audits: Identifying gaps in your current digital presence. Campaign Architecture: Designing full-funnel creative journeys. Brand Voice & Identity: Defining how you speak to your target demographic. Content Strategy: Building sustainable systems for high-quality output. The Results: I’ve helped up and coming artists increase CTR by at least 40% through focused, strategic creative pivots. Ready to stop guessing and start growing? > Click the 'Message' button to discuss your project goals.…

Available to hire

Professional Digital Creative Strategist | New Artist Specialist

I help independent rosters recapture fan attention. Most artist sites are just noise; I build interactive sequences that turn release cycles into streamlined, high-conversion experiences. I handle the tech strategy so you can focus on the music.

What I bring to the table:

I specialize in the ‘Why’ before the ‘What.’ My process involves deep-dive audience research and competitive analysis to ensure every deliverable has a purpose.

How I can help:

Creative Audits: Identifying gaps in your current digital presence.

Campaign Architecture: Designing full-funnel creative journeys.

Brand Voice & Identity: Defining how you speak to your target demographic.

Content Strategy: Building sustainable systems for high-quality output.

The Results:
I’ve helped up and coming artists increase CTR by at least 40% through focused, strategic creative pivots.

Ready to stop guessing and start growing? > Click the ‘Message’ button to discuss your project goals.

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Work Experience

Web Designer at B-Side Records
February 1, 2026 - Present
Created a detailed, cohesive website for fan engagement, conversion, and music marketing.

Education

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Qualifications

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    paper B-Side Records Website

    B-Side Records Website is a cohesive, high converting, high engagement site that allows the artists to clearly showcase their work. Regardless of if it is past, present, or future projects the ‘B-Side Records’ website is a one stop shop for their artists fans to browse and stay and informed about their favorite artist.