I am a marketing communications and content professional with more than eight years of experience across hospitality, software, cybersecurity, and technology-related organizations. I specialize in content creation, brand management, digital marketing, SEO, social media, email marketing, and integrated communications. I enjoy developing clear brand voices, creating engaging content for multiple channels, and using tools such as Adobe Photoshop, Canva, Mailchimp, HubSpot, and CRM platforms to support meaningful marketing outcomes. I am currently pursuing a Master of Management at Hasselt University in Belgium, building on my MBA in Marketing and Bachelor’s degree in Management with a marketing specialization. I am a McKinsey Forward Graduate and hold certifications from HubSpot Academy, Google Analytics Academy, and the Asian Development Bank Institute. I am creative, collaborative, and community-minded, with a strong interest in sustainability, volunteering, writing, and initiatives that create positive social impact.…

Rubab Kazmi

I am a marketing communications and content professional with more than eight years of experience across hospitality, software, cybersecurity, and technology-related organizations. I specialize in content creation, brand management, digital marketing, SEO, social media, email marketing, and integrated communications. I enjoy developing clear brand voices, creating engaging content for multiple channels, and using tools such as Adobe Photoshop, Canva, Mailchimp, HubSpot, and CRM platforms to support meaningful marketing outcomes. I am currently pursuing a Master of Management at Hasselt University in Belgium, building on my MBA in Marketing and Bachelor’s degree in Management with a marketing specialization. I am a McKinsey Forward Graduate and hold certifications from HubSpot Academy, Google Analytics Academy, and the Asian Development Bank Institute. I am creative, collaborative, and community-minded, with a strong interest in sustainability, volunteering, writing, and initiatives that create positive social impact.…

Available to hire

I am a marketing communications and content professional with more than eight years of experience across hospitality, software, cybersecurity, and technology-related organizations. I specialize in content creation, brand management, digital marketing, SEO, social media, email marketing, and integrated communications. I enjoy developing clear brand voices, creating engaging content for multiple channels, and using tools such as Adobe Photoshop, Canva, Mailchimp, HubSpot, and CRM platforms to support meaningful marketing outcomes.

I am currently pursuing a Master of Management at Hasselt University in Belgium, building on my MBA in Marketing and Bachelor’s degree in Management with a marketing specialization. I am a McKinsey Forward Graduate and hold certifications from HubSpot Academy, Google Analytics Academy, and the Asian Development Bank Institute. I am creative, collaborative, and community-minded, with a strong interest in sustainability, volunteering, writing, and initiatives that create positive social impact.

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Language

Urdu
Fluent
English
Advanced
German
Beginner

Work Experience

Senior Content Specialist at Nishat Hotels & Properties Ltd
January 11, 2021 - August 10, 2026
Managed the group’s brand voice and developed integrated marketing communications across social media, print, press releases, radio, billboards, and SMS. Led website, editorial, digital, and conventional brand content; created taglines; planned organic and paid social campaigns; and handled press releases, website updates, influencer marketing, and monthly content calendars. Used Adobe Photoshop, Canva, Mailchimp, Business Manager, and Ads Manager. Supervised junior designers and writers and collaborated with internal teams and external agencies.
Content Writer at Kualitatem Pvt Ltd
April 15, 2020 - January 10, 2021
Wrote and edited 177 articles on cybersecurity topics. Conducted keyword research, applied SEO guidelines, structured content in content management systems, designed blog covers using Photoshop, proofread articles, coordinated with design teams, and collaborated with editors to improve content quality and consistency.
Marketing Executive at XnRel Pvt Ltd
August 1, 2019 - April 10, 2020
Used HubSpot for marketing activities, developed and executed digital campaigns, managed newsletter distribution, generated and converted leads, and created content for social media. Produced corporate newsletters, product manual presentations, brochures, and marketing collateral. Conducted telemarketing and email marketing initiatives, developed communication plans, and contributed to ERP functional consultancy.
Digital Marketing Executive at Outstart Technologies Pvt Ltd
September 1, 2018 - March 30, 2019
Created content for Android and iOS applications, contributed to web development and content production, and managed customer engagement activities on Facebook and LinkedIn. Developed marketing strategies and communication plans to support organizational productivity and increase audience engagement.
Marketing Intern at Pak Elektron Ltd
July 1, 2018 - August 15, 2018
Completed an internship in marketing and participated in the Bloom Youth Empowerment Program.
General Banking Intern at Askari Bank Ltd
June 1, 2018 - June 30, 2018
Completed an internship in general banking operations.

Education

Master of Management at Hasselt University
September 14, 2026 - September 26, 2026
Executive Master of Business Administration in Marketing at Institute of Business Administration, University of the Punjab
November 1, 2022 - August 20, 2024
Bachelor of Science in Management with specialization in Marketing at Institute of Administrative Sciences, University of the Punjab
October 10, 2015 - May 15, 2019
Intermediate in Commerce at Lahore College for Women University
August 15, 2013 - August 15, 2015
Secondary School Certificate at The Educators Elite Campus
August 15, 2011 - June 15, 2013

Qualifications

McKinsey Forward Program
October 1, 2024 - December 16, 2024
Certification in Content Marketing
January 11, 2030 - September 26, 2026
Certification in Social Media Marketing
January 11, 2030 - September 26, 2026
Google Analytics
January 11, 2030 - September 26, 2026
Advancing the Digital Economy for Sustainable Growth in Asia
January 11, 2030 - September 26, 2026
Introduction to Sustainable Development in Asia and the Pacific
January 11, 2030 - September 26, 2026
Leveraging Services for Development: Prospects and Policies
January 11, 2030 - September 26, 2026

Industry Experience

Travel & Hospitality, Real Estate & Construction, Software & Internet, Computers & Electronics, Financial Services, Education, Non-Profit Organization