I have been fascinated by the power of technology and automation from a young age, which led me to dive headfirst into entrepreneurship early in my career. While studying Artificial Intelligence at the Hogeschool Utrecht, I combined academic insight with hands-on experience, working on real-world projects ranging from data modeling with GenAI to building SaaS products and AI-driven automation platforms. As a partner at Laava, I help companies translate complex AI concepts into practical business value — through intelligent agents, data contracts, or automation. With a deep understanding of both tech and strategy, I bridge the gap between innovation and impact. I combine system design with hands-on engineering to deliver production-ready AI solutions aligned with real operational requirements and business goals, always aiming to translate tech into tangible value for clients and teams.

Ruben Haisma

I have been fascinated by the power of technology and automation from a young age, which led me to dive headfirst into entrepreneurship early in my career. While studying Artificial Intelligence at the Hogeschool Utrecht, I combined academic insight with hands-on experience, working on real-world projects ranging from data modeling with GenAI to building SaaS products and AI-driven automation platforms. As a partner at Laava, I help companies translate complex AI concepts into practical business value — through intelligent agents, data contracts, or automation. With a deep understanding of both tech and strategy, I bridge the gap between innovation and impact. I combine system design with hands-on engineering to deliver production-ready AI solutions aligned with real operational requirements and business goals, always aiming to translate tech into tangible value for clients and teams.

Available to hire

I have been fascinated by the power of technology and automation from a young age, which led me to dive headfirst into entrepreneurship early in my career. While studying Artificial Intelligence at the Hogeschool Utrecht, I combined academic insight with hands-on experience, working on real-world projects ranging from data modeling with GenAI to building SaaS products and AI-driven automation platforms. As a partner at Laava, I help companies translate complex AI concepts into practical business value — through intelligent agents, data contracts, or automation. With a deep understanding of both tech and strategy, I bridge the gap between innovation and impact.

I combine system design with hands-on engineering to deliver production-ready AI solutions aligned with real operational requirements and business goals, always aiming to translate tech into tangible value for clients and teams.

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Language

Dutch
Fluent
English
Advanced
German
Beginner
French
Beginner

Work Experience

Intern at MRIguidance
September 1, 2025 - January 1, 2025
Graduation internship on BoneBase, an applied AI project that turns internal spine imaging studies into a self-service similarity search tool for clinicians and non-technical staff. Designed and implemented a representation-learning pipeline focusing on vertebrae, learned embeddings from largely unlabelled MRI/BoneMRI data, and exposed similarity search as an internal service. Built ingestion/embedding workflow, ranking logic, and evaluation metrics to compare encoders on real clinical cases. Collaborated with the Development Team to align technical design with product requirements and maintainability, delivering a prototype demonstrating AI-driven similarity search to support day-to-day BoneMRI use.
AI Consultant / Full stack at Laava
April 1, 2024 - Present
Developing AI-driven systems that automate knowledge work for digital-first organizations, focusing on custom AI agents, conversational interfaces, and workflow automations integrated into client operations to improve efficiency and scalability. Designing and implementing AI agents using LangChain, LangGraph, AutoGen, and the OpenAI Agents SDK; building automation workflows with n8n and webhooks; creating conversational frontends with Next.js and Vercel AI SDK; designing retrieval-augmented generation (RAG) with Azure OpenAI, leveraging ChromaDB and Pinecone for semantic retrieval in agent pipelines.
Full Stack at Incubit
September 1, 2024 - Present
Tech consultancy delivering end-to-end full-stack solutions for SMB clients, including domain setup, secure hosting, frontend and backend implementation, and infrastructure-as-code pipelines. Building client websites with Next.js, Tailwind CSS, Payload CMS; hosting with Coolify; deploying with Terraform and GitHub Actions. Managing DNS, email security, and analytics integrations, with focus on modular boilerplate architectures to accelerate MVP development.
Intern at Digitect B.V.
September 1, 2024 - February 1, 2025
Applied research on Generative AI for automating abstraction of functional data models from SQL/NoSQL metadata. Designed/implemented a solution to generate EC-Relational-Data-Model-Contracts in YAML from database structures, explored fine-tuning prompts and RAG using LLaMA 3 and Mistral, and built an end-to-end AI-powered pipeline in Go/Python with LangChain and cloud deployment. Bridged theory with practice to deliver a prototype that generates structured data contracts from raw metadata.
Functional Manager at Hogeschool Utrecht
September 1, 2023 - September 1, 2025
Functional management for the JobTeaser platform, connecting students with employers and supporting career services. Configured and maintained backend, managed user accounts/subscriptions, ensured smooth user experience, integrated front-end with internal sites, and helped create Power BI dashboards for staff and stakeholders. Collaborated with internal teams and external partners to translate functional needs into technical improvements and ensure platform reliability.

Education

Bachelor at Hogeschool Utrecht (NL)
January 1, 2021 - January 1, 2026
GYMNASIUM at Het Nieuwe Eemland (NL)
January 1, 2012 - January 1, 2015
HAVO at Het Nieuwe Eemland (NL)
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Education, Healthcare