NYC-based graphic designer and illustrator developing original artwork, typography, brand graphics, and visual identities. I’m driven by street culture, sports, fashion, music, and inner-city life, creating work across apparel, publishing, exhibitions, and brand activations.

Ruben Dario Ramirez

NYC-based graphic designer and illustrator developing original artwork, typography, brand graphics, and visual identities. I’m driven by street culture, sports, fashion, music, and inner-city life, creating work across apparel, publishing, exhibitions, and brand activations.

Available to hire

NYC-based graphic designer and illustrator developing original artwork, typography, brand graphics, and visual identities. I’m driven by street culture, sports, fashion, music, and inner-city life, creating work across apparel, publishing, exhibitions, and brand activations.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Creative Director at KHZ Studios LLC
January 1, 2022 - December 31, 2024
Led creative direction and execution of exhibitions, brand experiences, merchandise, and digital projects. Directed and collaborated with other illustrators and designers, providing concept guidance, design feedback, and quality control across multiple deliverables.
Freelance Graphic Designer & Illustrator at Studio Dario
January 1, 2018 - Present
Develop original illustrations, typography, logos, and campaign graphics for apparel, publishing, cultural organizations, brand activations, and commercial clients. Created work for clients and collaborators including HarperCollins, Moleskine, Snipes, Converse, Dominican Writers Association, and The Africa Center.

Education

at CUNY Bernard M. Baruch College
January 11, 2030 - August 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Retail
    Snipes - Illustrations for Retail store

    Client: Snipes
    Role: Illustrator / Graphic Designer
    Project: Graphic Design/Illustrations — Retail store opening activation

    Brief: Develop Washington Heights/Dyckman inspired artwork that communicates culture and NYC vibes.

    Approach: Created a two bold graphic concepts combining character illustration, typography and “Uptown” visual references

    Deliverables: Production-ready illustration assets for in-store screenprinting/application.

    Skills: Illustration, Art Direction, Apparel Graphics, Adobe Illustrator, Photoshop.

    #illustration

    Nike - Nike by You US Open Illustrations

    Client: Nike
    Role: Illustrator / Graphic Designer
    Project: Nike By You - US Open activation

    Brief: Develop New York-focused tennis artwork that communicated movement, energy and local culture.

    Approach: Created a series of bold graphic concepts combining character illustration, typography and NYC visual references while working within Nike’s campaign direction.

    Deliverables: Production-ready illustration assets for customization/application.

    Skills: Illustration, Art Direction, Apparel Graphics, Adobe Illustrator, Photoshop.

    #illustration