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Creative, trend‑driven Senior Fashion Designer with 10 years of UAE experience shaping collections across Menswear, womenswear, kids wear, teen wear, and licensed apparel. I bring concepts to life through smart range planning, storytelling, print development, tech packs, and smooth end‑to‑end product execution. I turn market trends into commercial designs that perform, collaborating closely with merchandising, sourcing, and marketing teams. I also use AI‑assisted workflows to speed up concept creation and visualisation. View my full collections and design projects on Behance: _Website not available. Sign in: https://www.twine.net/signup_…Creative, trend‑driven Senior Fashion Designer with 10 years of UAE experience shaping collections across Menswear, womenswear, kids wear, teen wear, and licensed apparel. I bring concepts to life through smart range planning, storytelling, print development, tech packs, and smooth end‑to‑end product execution. I turn market trends into commercial designs that perform, collaborating closely with merchandising, sourcing, and marketing teams. I also use AI‑assisted workflows to speed up concept creation and visualisation. View my full collections and design projects on Behance: _Website not available. Sign in: https://www.twine.net/signup_

Rubina12

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Creative, trend‑driven Senior Fashion Designer with 10 years of UAE experience shaping collections across Menswear, womenswear, kids wear, teen wear, and licensed apparel. I bring concepts to life through smart range planning, storytelling, print development, tech packs, and smooth end‑to‑end product execution. I turn market trends into commercial designs that perform, collaborating closely with merchandising, sourcing, and marketing teams. I also use AI‑assisted workflows to speed up concept creation and visualisation. View my full collections and design projects on Behance: _Website not available. Sign in: https://www.twine.net/signup_…Creative, trend‑driven Senior Fashion Designer with 10 years of UAE experience shaping collections across Menswear, womenswear, kids wear, teen wear, and licensed apparel. I bring concepts to life through smart range planning, storytelling, print development, tech packs, and smooth end‑to‑end product execution. I turn market trends into commercial designs that perform, collaborating closely with merchandising, sourcing, and marketing teams. I also use AI‑assisted workflows to speed up concept creation and visualisation. View my full collections and design projects on Behance: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Creative, trend‑driven Senior Fashion Designer with 10 years of UAE experience shaping collections across Menswear, womenswear, kids wear, teen wear, and licensed apparel. I bring concepts to life through smart range planning, storytelling, print development, tech packs, and smooth end‑to‑end product execution.

I turn market trends into commercial designs that perform, collaborating closely with merchandising, sourcing, and marketing teams. I also use AI‑assisted workflows to speed up concept creation and visualisation.

View my full collections and design projects on Behance: Website not available. Sign in: https://www.twine.net/signup

Skills

Adobe Illustrator

Adobe Photoshop

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Intermediate

Language

English

Advanced

Hindi

Advanced

Urdu

Intermediate

Bengali

Intermediate

Work Experience

Senior Designer (Acting Lead) at LULU GROUP INTERNATIONAL

April 11, 2018 - April 10, 2026

Led the end-to-end development of seasonal fashion collections for retail-focused product lines across multiple categories, transforming market trends and customer insights into commercially successful design concepts. You directed the creation of seasonal mood boards, color palettes, silhouettes, and graphics while utilizing AI-supported design tools and Adobe platforms to accelerate visualization and creative exploration. By partnering cross-functionally with sourcing, merchandising, production, and quality teams, you ensured design integrity and timely sample delivery while providing precise technical briefs to vendors and factories. Furthermore, you collaborated with marketing and creative teams to align product ranges with advertising strategies and promotional collateral, ensuring cohesive brand positioning and commercial relevance.

Senior Designer at MAX FASHIONS (LANDMARK GROUP)

July 13, 2015 - July 20, 2017

Managed end-to-end design development for fashion categories, from trend research and concept creation to sample approval. Created seasonal mood boards, design directions, and trend presentations based on consumer insights and retail movement. Developed original garment concepts, graphics, and detailed tech packs supporting accurate execution by vendors and factories. Coordinated with cross-functional teams to maintain timelines, fit, and design consistency. Balanced creative direction with commercial awareness, using sales data to create appealing products.