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Hi, I’m Ruby Phan, a Digital Marketer with a track record of designing, launching, and optimizing campaigns across Google, Facebook, Instagram, and programmatic channels. I help brands grow revenue, boost direct sales, and strengthen their online presence through data-driven decisions. I’m comfortable leading cross-functional teams, collaborating with agencies and developers, and turning insights into actionable plans. I enjoy creating seamless digital experiences—from revamping websites to building real-time dashboards—and I’m always curious about new tools and trends. I thrive in fast-paced environments, value stakeholder communication, and love sharing knowledge to help teams achieve measurable results.…Hi, I’m Ruby Phan, a Digital Marketer with a track record of designing, launching, and optimizing campaigns across Google, Facebook, Instagram, and programmatic channels. I help brands grow revenue, boost direct sales, and strengthen their online presence through data-driven decisions. I’m comfortable leading cross-functional teams, collaborating with agencies and developers, and turning insights into actionable plans. I enjoy creating seamless digital experiences—from revamping websites to building real-time dashboards—and I’m always curious about new tools and trends. I thrive in fast-paced environments, value stakeholder communication, and love sharing knowledge to help teams achieve measurable results.

Ruby Phan

Performance Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I’m Ruby Phan, a Digital Marketer with a track record of designing, launching, and optimizing campaigns across Google, Facebook, Instagram, and programmatic channels. I help brands grow revenue, boost direct sales, and strengthen their online presence through data-driven decisions. I’m comfortable leading cross-functional teams, collaborating with agencies and developers, and turning insights into actionable plans. I enjoy creating seamless digital experiences—from revamping websites to building real-time dashboards—and I’m always curious about new tools and trends. I thrive in fast-paced environments, value stakeholder communication, and love sharing knowledge to help teams achieve measurable results.…Hi, I’m Ruby Phan, a Digital Marketer with a track record of designing, launching, and optimizing campaigns across Google, Facebook, Instagram, and programmatic channels. I help brands grow revenue, boost direct sales, and strengthen their online presence through data-driven decisions. I’m comfortable leading cross-functional teams, collaborating with agencies and developers, and turning insights into actionable plans. I enjoy creating seamless digital experiences—from revamping websites to building real-time dashboards—and I’m always curious about new tools and trends. I thrive in fast-paced environments, value stakeholder communication, and love sharing knowledge to help teams achieve measurable results.

Available to hire

Hi, I’m Ruby Phan, a Digital Marketer with a track record of designing, launching, and optimizing campaigns across Google, Facebook, Instagram, and programmatic channels. I help brands grow revenue, boost direct sales, and strengthen their online presence through data-driven decisions. I’m comfortable leading cross-functional teams, collaborating with agencies and developers, and turning insights into actionable plans.

I enjoy creating seamless digital experiences—from revamping websites to building real-time dashboards—and I’m always curious about new tools and trends. I thrive in fast-paced environments, value stakeholder communication, and love sharing knowledge to help teams achieve measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Assistant Manager at Aqua Expeditions

May 1, 2022 - Present

Led 30+ digital marketing campaigns across Google, Facebook, Instagram, Bing, CTV and programmatic channels, delivering a 30% increase in direct sales. Devised SEO strategies that boosted website traffic by 234% year-over-year. Established data pipelines and SQL-based analyses across 10 datasets in GA, BigQuery and Zoho Analytics to drive KPI-driven optimization. Designed 5+ real-time databases consolidating sales funnel, demographics, conversion channels and promotions, cutting report analysis time by 80-90%. Collaborated with marketing teams, agencies, and developers to revamp the legacy website, online reservation, and check-in systems, lifting online sales by 16% and reducing abandonment by 35%. Maintained website operations, performance, and user experience, including conversion tracking pixels and A/B testing experiments.

APAC Demand Generation Specialist at SAP

November 1, 2021 - April 1, 2022

Developed the Propensity Model tool to support Account Executives, consolidating 9 datasets to provide a regional view and simplify territory segmentation for 30 colleagues. Built a centralized information portal for marketing and demand generation campaigns. Partnered with 3 department heads to create content for brand awareness and real-time dashboards of email marketing performance. Developed dashboards for 10 APAC/Japan departments, offering clear insights into sales progress. Conducted training sessions with 20+ Sales and Sales Development personnel on digital sales strategies and big data-enabled engagement.

Marketing Executive at Yuan Skincare

January 1, 2021 - August 1, 2021

Managed content and creative efforts including website, e-commerce listings and paid digital campaigns across Southeast Asia (Malaysia, Japan, Thailand, Singapore, Vietnam), contributing to a 50% revenue increase. Led cross-channel campaigns and collaborated with agencies to optimize ROAS and brand presence.

Account Content Executive at IH Digital

January 1, 2018 - December 1, 2019

Developed and implemented social media strategies, boosting engagement by 30% on Facebook and Instagram. Managed client blogs, optimized content and translations for SEO, increasing top 3 ranking keywords by 15%. Monitored and optimized PPC campaigns on Google and Weibo to improve ROAS. Analyzed SEO/SEM performance using Google Analytics, HubSpot, and Google Data Studio to inform strategy.

Content Executive at SNOB Coffee & The Laban Hotel

March 1, 2017 - August 1, 2018

Managed the social media content calendar, coordinating on-site photoshoots and short-form video content, resulting in a 50% increase in social engagement. Monitored and optimized paid social campaigns on Facebook and Instagram. Partnered with F&B stakeholders to enhance in-store customer experiences and align with brand objectives. Led PR and influencer partnerships to elevate brand awareness on Instagram and TikTok.