I’m Ruchika Rawat, a results-driven digital marketing and analytics specialist with 7+ years of experience supporting Fortune 500 brands in international environments. At Deloitte Digital in Germany, I’ve led multi-platform digital campaigns, managed paid advertising (Meta and Google Ads), and used data from Google Analytics and HubSpot to optimize performance and improve outcomes. I enjoy connecting stakeholders across marketing, design, engineering, and data to turn insights into action—whether that’s revamping UX and landing pages for SEO growth, building interactive dashboards for decision-making, or facilitating agile delivery as a Scrum Master. I’m certified in Scrum (PSM I) and Google Ads/Analytics, and I bring a strong, friendly approach to communication, brand consistency, and continuous improvement.…

Ruchika Rawat

I’m Ruchika Rawat, a results-driven digital marketing and analytics specialist with 7+ years of experience supporting Fortune 500 brands in international environments. At Deloitte Digital in Germany, I’ve led multi-platform digital campaigns, managed paid advertising (Meta and Google Ads), and used data from Google Analytics and HubSpot to optimize performance and improve outcomes. I enjoy connecting stakeholders across marketing, design, engineering, and data to turn insights into action—whether that’s revamping UX and landing pages for SEO growth, building interactive dashboards for decision-making, or facilitating agile delivery as a Scrum Master. I’m certified in Scrum (PSM I) and Google Ads/Analytics, and I bring a strong, friendly approach to communication, brand consistency, and continuous improvement.…

Available to hire
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Skills

Experience Level

SEO
Expert
Branding
Expert
Google Ads
Expert
Leadership
Expert
Data Visualization
Expert
HubSpot
Expert
Web Design
Expert
Email Marketing
Intermediate
Sharepoint
Intermediate
Data Science
Intermediate
CRM
Intermediate
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Language

English
Advanced
Hindi
Fluent
German
Intermediate

Work Experience

Consultant (Scrum Master / Brand Manager / Analytics Expert) at Deloitte Digital, Germany
December 1, 2021 - May 1, 2024
Led multi-platform digital campaigns across LinkedIn and Meta, using data-driven optimizations to improve engagement and conversions. Managed paid ad strategies (Meta Ads Manager and Google Ads), tracking KPIs like CTR and ROI with Google Analytics and HubSpot, improving campaign performance by 15%+. Delivered SEO and web optimization initiatives (including BrightEdge certification), redesigning UX and landing pages and increasing organic traffic by 25%. Built and maintained analytics dashboards (Data Studio, Adobe Analytics) to reduce reporting time and provide actionable insights (e.g., for BMW and British American Tobacco). Coordinated cross-functional teams and external vendors to ensure brand compliance and high-impact delivery; also facilitated the transition to Scrum and supported agile processes as Scrum Master. Experienced with CMS platforms including Adobe Experience Manager (AEM 6.4) and Webflow for global digital channel management.
Analyst at KPMG India, New Delhi
February 1, 2014 - September 1, 2014
Handled digital onboarding of new employees and managed internal portals for leadership and teams using SharePoint and Excel. Conducted consumer market research and created Excel dashboards for client projects. Produced emailers and newsletters using tools such as SharePoint, PowerPoint, and Adobe Campaign; created SharePoint websites and online surveys. Coordinated as first point of contact between vendors and internal teams, organized training based on employee needs using surveys, and maintained project trackers with Excel and Workfront. Also supported corporate social responsibility initiatives and contributed to internal committees, including interview support, employee grievance committee work, and offsite team coordination.
Team Lead (Marketing and Communication) at KPMG Global Services India, New Delhi (KPMG UK team)
January 1, 2014 - April 1, 2021
Developed employer branding content (newsletters, training programs) to improve internal and external communication. Created SEO-optimized thought leadership (blogs, whitepapers) and led end-to-end creation of new client websites, from planning and wireframing to development and deployment. Collaborated with designers, content creators, and marketing specialists to ensure websites met technical and business requirements. Supported marketing strategy and KPI planning with senior management and operated social campaigns on Twitter, Facebook, and other channels. Ensured compliance and brand consistency across channels and partner websites, developed responsive mobile-first experiences, and improved subscription outcomes and ROI by leveraging digital assets. Automated reporting workflows to reduce preparation time by 52% via report automation, consolidation, and improved data gathering methods.

Education

MBA in Marketing with International Business Management at Guru Gobind Singh Indraprastha University
January 1, 2011 - January 1, 2013
BSc. in Information and Technology at Sikkim Manipal University
January 1, 2008 - January 1, 2011
Bachelor of Arts at Delhi University
January 1, 2007 - January 1, 2010
Diploma at NI IT
January 1, 2007 - January 1, 2010

Qualifications

Professional Scrum Master I (PSM I)
January 1, 2019 - September 20, 2026
Google Analytics Certified
January 1, 2019 - September 20, 2026
Google Ads certified
January 1, 2019 - September 20, 2026
HubSpot certified Email marketing & SEO
January 1, 2019 - September 20, 2026
BrightEdge – SEO
January 1, 2019 - September 20, 2026

Industry Experience

Professional Services, Consumer Goods, Media & Entertainment, Retail, Financial Services

Skills

Experience Level

SEO
Expert
Branding
Expert
Google Ads
Expert
Leadership
Expert
Data Visualization
Expert
HubSpot
Expert
Web Design
Expert
Email Marketing
Intermediate
Sharepoint
Intermediate
Data Science
Intermediate
CRM
Intermediate
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