Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

B2B Marketing Leader | Demand Generation & Performance Marketing Expert | Operations & Analytics I help B2B SaaS companies — particularly in cybersecurity, data analytics, and enterprise technology — accelerate pipeline growth, optimise marketing performance, and deliver measurable revenue impact. With a track record across demand generation, performance marketing, marketing operations, and marketing analytics, I design and execute strategies that reduce CPL, increase ROAS, and deliver consistent ARR growth. Core Competencies >Demand Generation & Growth: Pipeline acceleration, lead generation, nurturing, SQL/MQL conversion, funnel optimisation. >Campaign Strategy & Execution: Multi-channel campaigns (LinkedIn Ads, Google Ads, webinars, roundtables, events) targeting enterprise buyer personas (CIO, CISO, IT Manager, Compliance Officer). >Marketing Operations & RevOps: HubSpot, Marketo, Pardot, Salesforce, Eloqua, MS Dynamics — marketing automation, CRM integration, attribution, dashboards, and revenue reporting. >Performance Marketing: Paid search (Google Ads, Performance Max), paid social (LinkedIn Ads, Meta Ads, programmatic), A/B testing, CRO, CPL reduction, ROAS optimisation. >Marketing Analytics: SQL, Tableau, Looker, Power BI — delivering data-driven decision-making and advanced reporting. >Account-Based Marketing (ABM): Demandbase, 6sense, Bombora, ZoomInfo — personalised engagement for enterprise accounts. Revenue Impact: >Delivered 200%+ ROAS improvements and 800% CPL reductions. >Generated 500+ inbound leads/month from zero baseline through optimised ABM, paid, and content campaigns. >Supported compliance-driven campaigns for GDPR, ISO, and SOC2 readiness. >Consistently drove pipeline acceleration and supported multimillion-dollar ARR enterprise sales. Leadership & Collaboration: >Cross-functional leadership, mentoring marketing teams, and aligning with Sales, Product, and Customer Success. >Proven success in global/EMEA strategy, enterprise GTM, and stakeholder engagement with CMOs, CROs, and Founders. I’m passionate about helping B2B SaaS scale faster by combining strategic storytelling, advanced marketing technology, and analytics-driven growth frameworks.…B2B Marketing Leader | Demand Generation & Performance Marketing Expert | Operations & Analytics I help B2B SaaS companies — particularly in cybersecurity, data analytics, and enterprise technology — accelerate pipeline growth, optimise marketing performance, and deliver measurable revenue impact. With a track record across demand generation, performance marketing, marketing operations, and marketing analytics, I design and execute strategies that reduce CPL, increase ROAS, and deliver consistent ARR growth. Core Competencies >Demand Generation & Growth: Pipeline acceleration, lead generation, nurturing, SQL/MQL conversion, funnel optimisation. >Campaign Strategy & Execution: Multi-channel campaigns (LinkedIn Ads, Google Ads, webinars, roundtables, events) targeting enterprise buyer personas (CIO, CISO, IT Manager, Compliance Officer). >Marketing Operations & RevOps: HubSpot, Marketo, Pardot, Salesforce, Eloqua, MS Dynamics — marketing automation, CRM integration, attribution, dashboards, and revenue reporting. >Performance Marketing: Paid search (Google Ads, Performance Max), paid social (LinkedIn Ads, Meta Ads, programmatic), A/B testing, CRO, CPL reduction, ROAS optimisation. >Marketing Analytics: SQL, Tableau, Looker, Power BI — delivering data-driven decision-making and advanced reporting. >Account-Based Marketing (ABM): Demandbase, 6sense, Bombora, ZoomInfo — personalised engagement for enterprise accounts. Revenue Impact: >Delivered 200%+ ROAS improvements and 800% CPL reductions. >Generated 500+ inbound leads/month from zero baseline through optimised ABM, paid, and content campaigns. >Supported compliance-driven campaigns for GDPR, ISO, and SOC2 readiness. >Consistently drove pipeline acceleration and supported multimillion-dollar ARR enterprise sales. Leadership & Collaboration: >Cross-functional leadership, mentoring marketing teams, and aligning with Sales, Product, and Customer Success. >Proven success in global/EMEA strategy, enterprise GTM, and stakeholder engagement with CMOs, CROs, and Founders. I’m passionate about helping B2B SaaS scale faster by combining strategic storytelling, advanced marketing technology, and analytics-driven growth frameworks.

Rudy Parker

ABM Marketer, Growth Marketer, Digital Marketer, +5





B2B Marketing Leader | Demand Generation & Performance Marketing Expert | Operations & Analytics I help B2B SaaS companies — particularly in cybersecurity, data analytics, and enterprise technology — accelerate pipeline growth, optimise marketing performance, and deliver measurable revenue impact. With a track record across demand generation, performance marketing, marketing operations, and marketing analytics, I design and execute strategies that reduce CPL, increase ROAS, and deliver consistent ARR growth. Core Competencies >Demand Generation & Growth: Pipeline acceleration, lead generation, nurturing, SQL/MQL conversion, funnel optimisation. >Campaign Strategy & Execution: Multi-channel campaigns (LinkedIn Ads, Google Ads, webinars, roundtables, events) targeting enterprise buyer personas (CIO, CISO, IT Manager, Compliance Officer). >Marketing Operations & RevOps: HubSpot, Marketo, Pardot, Salesforce, Eloqua, MS Dynamics — marketing automation, CRM integration, attribution, dashboards, and revenue reporting. >Performance Marketing: Paid search (Google Ads, Performance Max), paid social (LinkedIn Ads, Meta Ads, programmatic), A/B testing, CRO, CPL reduction, ROAS optimisation. >Marketing Analytics: SQL, Tableau, Looker, Power BI — delivering data-driven decision-making and advanced reporting. >Account-Based Marketing (ABM): Demandbase, 6sense, Bombora, ZoomInfo — personalised engagement for enterprise accounts. Revenue Impact: >Delivered 200%+ ROAS improvements and 800% CPL reductions. >Generated 500+ inbound leads/month from zero baseline through optimised ABM, paid, and content campaigns. >Supported compliance-driven campaigns for GDPR, ISO, and SOC2 readiness. >Consistently drove pipeline acceleration and supported multimillion-dollar ARR enterprise sales. Leadership & Collaboration: >Cross-functional leadership, mentoring marketing teams, and aligning with Sales, Product, and Customer Success. >Proven success in global/EMEA strategy, enterprise GTM, and stakeholder engagement with CMOs, CROs, and Founders. I’m passionate about helping B2B SaaS scale faster by combining strategic storytelling, advanced marketing technology, and analytics-driven growth frameworks.…B2B Marketing Leader | Demand Generation & Performance Marketing Expert | Operations & Analytics I help B2B SaaS companies — particularly in cybersecurity, data analytics, and enterprise technology — accelerate pipeline growth, optimise marketing performance, and deliver measurable revenue impact. With a track record across demand generation, performance marketing, marketing operations, and marketing analytics, I design and execute strategies that reduce CPL, increase ROAS, and deliver consistent ARR growth. Core Competencies >Demand Generation & Growth: Pipeline acceleration, lead generation, nurturing, SQL/MQL conversion, funnel optimisation. >Campaign Strategy & Execution: Multi-channel campaigns (LinkedIn Ads, Google Ads, webinars, roundtables, events) targeting enterprise buyer personas (CIO, CISO, IT Manager, Compliance Officer). >Marketing Operations & RevOps: HubSpot, Marketo, Pardot, Salesforce, Eloqua, MS Dynamics — marketing automation, CRM integration, attribution, dashboards, and revenue reporting. >Performance Marketing: Paid search (Google Ads, Performance Max), paid social (LinkedIn Ads, Meta Ads, programmatic), A/B testing, CRO, CPL reduction, ROAS optimisation. >Marketing Analytics: SQL, Tableau, Looker, Power BI — delivering data-driven decision-making and advanced reporting. >Account-Based Marketing (ABM): Demandbase, 6sense, Bombora, ZoomInfo — personalised engagement for enterprise accounts. Revenue Impact: >Delivered 200%+ ROAS improvements and 800% CPL reductions. >Generated 500+ inbound leads/month from zero baseline through optimised ABM, paid, and content campaigns. >Supported compliance-driven campaigns for GDPR, ISO, and SOC2 readiness. >Consistently drove pipeline acceleration and supported multimillion-dollar ARR enterprise sales. Leadership & Collaboration: >Cross-functional leadership, mentoring marketing teams, and aligning with Sales, Product, and Customer Success. >Proven success in global/EMEA strategy, enterprise GTM, and stakeholder engagement with CMOs, CROs, and Founders. I’m passionate about helping B2B SaaS scale faster by combining strategic storytelling, advanced marketing technology, and analytics-driven growth frameworks.

Available to hire

B2B Marketing Leader | Demand Generation & Performance Marketing Expert | Operations & Analytics
I help B2B SaaS companies — particularly in cybersecurity, data analytics, and enterprise technology — accelerate pipeline growth, optimise marketing performance, and deliver measurable revenue impact.
With a track record across demand generation, performance marketing, marketing operations, and marketing analytics, I design and execute strategies that reduce CPL, increase ROAS, and deliver consistent ARR growth.
Core Competencies

Demand Generation & Growth: Pipeline acceleration, lead generation, nurturing, SQL/MQL conversion, funnel optimisation.
Campaign Strategy & Execution: Multi-channel campaigns (LinkedIn Ads, Google Ads, webinars, roundtables, events) targeting enterprise buyer personas (CIO, CISO, IT Manager, Compliance Officer).
Marketing Operations & RevOps: HubSpot, Marketo, Pardot, Salesforce, Eloqua, MS Dynamics — marketing automation, CRM integration, attribution, dashboards, and revenue reporting.
Performance Marketing: Paid search (Google Ads, Performance Max), paid social (LinkedIn Ads, Meta Ads, programmatic), A/B testing, CRO, CPL reduction, ROAS optimisation.
Marketing Analytics: SQL, Tableau, Looker, Power BI — delivering data-driven decision-making and advanced reporting.
Account-Based Marketing (ABM): Demandbase, 6sense, Bombora, ZoomInfo — personalised engagement for enterprise accounts.
Revenue Impact:
Delivered 200%+ ROAS improvements and 800% CPL reductions.
Generated 500+ inbound leads/month from zero baseline through optimised ABM, paid, and content campaigns.
Supported compliance-driven campaigns for GDPR, ISO, and SOC2 readiness.
Consistently drove pipeline acceleration and supported multimillion-dollar ARR enterprise sales.
Leadership & Collaboration:
Cross-functional leadership, mentoring marketing teams, and aligning with Sales, Product, and Customer Success.
Proven success in global/EMEA strategy, enterprise GTM, and stakeholder engagement with CMOs, CROs, and Founders.
I’m passionate about helping B2B SaaS scale faster by combining strategic storytelling, advanced marketing technology, and analytics-driven growth frameworks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Performance Marketing Manager at Mention ME (SaaS Martech)

April 1, 2025 - October 2, 2025

Conducted an in-depth audit of digital marketing channels, aligning inbound leads, sales and marketing; improved conversion rates and sales volume. Revitalised ROAS by over 200%, driving new content, testing advertising ideas, and optimising paid search and social campaigns. Delivered industry-leading LinkedIn advertising results through experimental targeting and ad types; integrated a new ABM platform to enhance sales effectiveness. Doubled monthly sales meetings with data-driven strategies and email marketing optimisations.

Marketing Lead at Mintago

May 1, 2024 - October 2, 2025

Reduced cost per sales demo by 800% (previously outbound) through virtual roundtables, webinars, white papers, paid social and search advertising, exclusive offers, and influencers. Built an in-house content and design team to publish four industry-leading white papers. Tripled email volume and improved KPI metrics (open rate, CTR, hygiene), generating 200 monthly leads and doubling the sales pipeline.

Head of Demand Generation at Fertifa (B2B Healthtech)

July 1, 2023 - October 2, 2025

Designed and optimised Google Ads, LinkedIn Ads, and email campaigns via HubSpot, leading to 500+ monthly inbound leads from near-zero baseline and a threefold reduction in cost per sales demo. Organised webinars and roundtables, accelerating pipeline conversion and close rates, securing new deals with legal, financial services firms, and consulting companies.

UK & Northern Europe Marketing Manager at Tricentis (B2B SaaS)

December 1, 2022 - October 2, 2025

Managed Northern European demand generation with Demandbase ABM platform, efficiently allocating a £1,000,000 annual budget across events, webinars, roundtables and digital campaigns. Achieved 10% yearly pipeline growth with large ARR sizes for enterprise sales teams.

Digital Marketing Manager at CloudSense (B2B SaaS)

July 1, 2022 - October 2, 2025

Increased pipeline by 30% while accelerating conversions to close multiple enterprise deals. Reinvigorated HubSpot templates and CTAs, implemented efficient workflows to drive engagement. Slashed cost per lead in paid search and social advertising by 50% and managed a £300k annual advertising budget.

Head of Digital Marketing at Bidstack (Advertising Agency)

July 1, 2021 - October 2, 2025

Hired a creative team to produce a ‘Video Game Programmatic Advertising Report’ from 500 survey responses, generating 100+ high-quality enterprise leads monthly with a 10% conversion rate. Achieved an 80% reduction in CPC for Google search/display ads. Optimised HubSpot email, SEO, and Google/LinkedIn Ads. Implemented persona-led content strategy. Managed two junior reports and coached HubSpot usage.

Marketing Operations Manager at InPost (B2B Retail Software)

March 1, 2021 - October 2, 2025

Directed a £150,000 HubSpot CRM and Marketing Automation integration project; led a team of three and delivered within three months. Built HubSpot expertise, enabling improved reporting, data visualisation, and sales/marketing alignment; achieved a 40% increase in sales meetings.

Head of Demand Generation at Velocix (Telco Software)

September 1, 2020 - October 2, 2025

Set up HubSpot, Salesforce, and Google Ads for lead generation, significantly improving lead quality and volume. Optimised Email Campaign CTR by 40% and reduced CPL by over 30%. Increased sales velocity through stronger sales and marketing alignment, enablement and efficiency.

UK Country Marketing Manager at Tivian (HR Software)

August 1, 2019 - October 2, 2025

Managed a £500k annual budget across digital, email marketing, and events for the UK market, achieving above-target revenue growth. Produced infographics, blogs, videos, industry reports, brochures, and webinars.

Marketing Manager at Buzzvault (B2B Insurtech)

February 1, 2019 - October 2, 2025

Orchestrated campaigns using Pardot and Salesforce; managed a £200,000 budget; implemented lead scoring and nurture campaigns, pioneering sales/marketing integration and driving sales growth.

Demand Generation Manager at Hansen Technologies (Telco Software)

January 1, 2018 - October 2, 2025

Managed global marketing automation with a database of 100,000 telco executives and executed online and event marketing to drive high-quality leads and nurture them to sales, including a $5 million deal with Telstra. Ran telemarketing activities through an inside sales team to generate meetings globally and at events.

Demand Generation Manager at Zscaler (Cyber Security SaaS)

December 1, 2016 - October 2, 2025

Contributed to the company's sales acceleration program towards IPO. Optimised a data-driven approach to event marketing, leading to more sales meetings, shorter sales cycles and larger deal sizes.

Marketing Executive at NielsenIQ (Marketing Software)

February 1, 2015 - October 2, 2025

Spearheaded marketing and event initiatives resulting in $1M+ in new contracts with enterprise brands including JetBlue, TK Maxx, Bank of America, Bell Canada, Amex, Otto Group, PokerStars, and TUI.