Hi, I’m Rudzani Melody Tshigovha, a results-driven digital marketing professional with a strong focus on social media management, content strategy, and visuals storytelling. I help brands connect with their target audiences through engaging content, data-driven campaigns, and collaborative, creative processes. I’ve built and managed multi-channel campaigns in freelance and client settings, with a track record of boosting engagement, reach, and conversions across Sub-Saharan Africa. I enjoy partnering with clients and cross-functional teams to develop brand-aligned messaging and visuals, plan content calendars, and optimize ROI using tools like Canva, Notion, Hootsuite, and analytics dashboards. I’m passionate about continuous learning and applying best practices in marketing to drive tangible results for growth and brand building.…

Rudzani Melody Tshigovha

Hi, I’m Rudzani Melody Tshigovha, a results-driven digital marketing professional with a strong focus on social media management, content strategy, and visuals storytelling. I help brands connect with their target audiences through engaging content, data-driven campaigns, and collaborative, creative processes. I’ve built and managed multi-channel campaigns in freelance and client settings, with a track record of boosting engagement, reach, and conversions across Sub-Saharan Africa. I enjoy partnering with clients and cross-functional teams to develop brand-aligned messaging and visuals, plan content calendars, and optimize ROI using tools like Canva, Notion, Hootsuite, and analytics dashboards. I’m passionate about continuous learning and applying best practices in marketing to drive tangible results for growth and brand building.…

Available to hire

Hi, I’m Rudzani Melody Tshigovha, a results-driven digital marketing professional with a strong focus on social media management, content strategy, and visuals storytelling. I help brands connect with their target audiences through engaging content, data-driven campaigns, and collaborative, creative processes. I’ve built and managed multi-channel campaigns in freelance and client settings, with a track record of boosting engagement, reach, and conversions across Sub-Saharan Africa.

I enjoy partnering with clients and cross-functional teams to develop brand-aligned messaging and visuals, plan content calendars, and optimize ROI using tools like Canva, Notion, Hootsuite, and analytics dashboards. I’m passionate about continuous learning and applying best practices in marketing to drive tangible results for growth and brand building.

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Language

English
Fluent

Work Experience

Marketing Assistant at T.S.E. Engineering / Atreveni Turbines Company
March 1, 2024 - March 1, 2025
Provided administrative support to the marketing and sales team, including scheduling meetings, preparing presentations, and managing marketing materials.
Digital Marketing Intern at SACIID Technologies
August 1, 2022 - November 30, 2022
Managed the company’s social media accounts, contributing to follower growth; collaborated with cross-functional teams to develop content aligned with brand and marketing objectives; developed campaigns and wrote compelling blog posts to boost traffic and engagement.
Social Media Manager at Self-Employed / Freelance
February 1, 2021 - November 30, 2021
Managed multiple social media accounts, built engaging content with Canva, planned content calendars, and executed campaigns to increase reach and engagement; supported lead generation through content marketing and email campaigns; nurtured leads and improved conversion rates.

Education

Bachelor of Social Science in Psychology and Criminology at University of the Free State
February 8, 2018 - April 19, 2021
Higher Certificate in Marketing Practice at Boston City College
January 11, 2030 - April 1, 2018
Bachelor of Social Sciences (Psychology & Criminology) at University of the Free State
January 11, 2030 - April 1, 2021

Qualifications

Foundations of Digital Marketing and E-commerce
February 10, 2025 - February 10, 2026
Fundamentals of digital marketing
April 24, 2024 - April 24, 2025
Higher Certificate in Marketing Practice
January 11, 2030 - April 1, 2018
Bachelor of Social Sciences (Psychology & Criminology)
January 11, 2030 - April 1, 2021

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper Brand Awareness

    I led a content marketing strategy that aimed to increase brand awareness and drive traffic to the
    website.
    I began with a doing a market research for the purpose of understanding my target audience,
    industry trends and competitors.
    Then I move forward to the planning, this is where I implement a plan that leverages different
    marketing channels, social media, email marketing and content marketing. This is where I will create
    a content calendar and schedule for various social media platforms and my email list content
    schedule.
    Lastly, then my focus would be on analysis my data and monitoring the performance of the
    campaign using marketing tools like Iconosquare for social media performance tracking. Mailchimp
    for email listing. And then I will be making certain adjustments if needed.
    The impact that this campaign had was it had increased web traffic by 25% and lead generation by
    15%.