I led a content marketing strategy that aimed to increase brand awareness and drive traffic to the
website.
I began with a doing a market research for the purpose of understanding my target audience,
industry trends and competitors.
Then I move forward to the planning, this is where I implement a plan that leverages different
marketing channels, social media, email marketing and content marketing. This is where I will create
a content calendar and schedule for various social media platforms and my email list content
schedule.
Lastly, then my focus would be on analysis my data and monitoring the performance of the
campaign using marketing tools like Iconosquare for social media performance tracking. Mailchimp
for email listing. And then I will be making certain adjustments if needed.
The impact that this campaign had was it had increased web traffic by 25% and lead generation by
15%.