Senior Creative with 10+ years of experience leading teams, campaigns and brand storytelling for global companies across advertising, culture, and digital content. Skilled at transforming complex insights into compelling narratives that connect emotionally and drive measurable impact. Multidisciplinary background in design, copywriting, art direction, photography, video and mentoring.

Rui Loureiro

Senior Creative with 10+ years of experience leading teams, campaigns and brand storytelling for global companies across advertising, culture, and digital content. Skilled at transforming complex insights into compelling narratives that connect emotionally and drive measurable impact. Multidisciplinary background in design, copywriting, art direction, photography, video and mentoring.

Available to hire

Senior Creative with 10+ years of experience leading teams, campaigns and brand storytelling for global companies across advertising, culture, and digital content. Skilled at transforming complex insights into compelling narratives that connect emotionally and drive measurable impact. Multidisciplinary background in design, copywriting, art direction, photography, video and mentoring.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Creative Director at Caetsu Advertising (a Dentsu Company)
January 4, 1999 - August 31, 2011
Creative Director at teorico.org
January 8, 2012 - Present
Creative Director at Wace Studio
January 3, 2022 - April 30, 2024

Education

Master of Arts (MA) in Art and Design for the Public Space at FBAUP | Porto University
January 11, 2030 - November 28, 2025
Bachelor of Arts (BA) in Communication Design at FBAUP | Porto University
January 11, 2030 - November 28, 2025

Qualifications

Hubspot Academy - Inbound Marketing
January 11, 2030 - November 28, 2025
Hubspot Academy - Content Marketing
January 11, 2030 - November 28, 2025
Hubspot Academy - Email Marketing
January 11, 2030 - November 28, 2025
Hubspot Academy - Digital Advertising
January 11, 2030 - November 28, 2025
Semrush Academy - SEO Fundamentals
January 11, 2030 - November 28, 2025
Semrush Academy - SEO with Brian Dean
January 11, 2030 - November 28, 2025
Founderz - Introduction to AI
January 11, 2030 - November 28, 2025
MIT - Generative AI Code for All
January 11, 2030 - November 28, 2025
Google - AI and Productivity
January 11, 2030 - November 28, 2025
Google - Prompting Essentials (some)
January 11, 2030 - November 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Other