I turn strategy into influence and communication into measurable results. I am a thought leader in reputation, corporate communication, media relations, crisis communication, digital marketing and social media (website content and SEO, email marketing, social networks, Blogs), with proven impact across national and international contexts. I shape narratives, empower leaders and create long-term value through multicultural communication, working fluently across five languages (English, French, Spanish, Italian, and Portuguese mother tongue.) and diverse cultural environments. I specialize in generating business revenue, designing and implementing organizational strategies and procedures, and I craft out-of-the-box solutions to proactively address business problems and communication challenges. Proven experience as senior communication and marketing consultant and in-house director, across multinationals on financial, retail, hospitality, aviation, finance, technology, artificial intelligence, health, consulting services, social organizations and European and international institutions (European Commission, European Parliament, United Nations agencies).

Rui Paulo Martins Silva

I turn strategy into influence and communication into measurable results. I am a thought leader in reputation, corporate communication, media relations, crisis communication, digital marketing and social media (website content and SEO, email marketing, social networks, Blogs), with proven impact across national and international contexts. I shape narratives, empower leaders and create long-term value through multicultural communication, working fluently across five languages (English, French, Spanish, Italian, and Portuguese mother tongue.) and diverse cultural environments. I specialize in generating business revenue, designing and implementing organizational strategies and procedures, and I craft out-of-the-box solutions to proactively address business problems and communication challenges. Proven experience as senior communication and marketing consultant and in-house director, across multinationals on financial, retail, hospitality, aviation, finance, technology, artificial intelligence, health, consulting services, social organizations and European and international institutions (European Commission, European Parliament, United Nations agencies).

Available to hire

I turn strategy into influence and communication into measurable results. I am a thought leader in reputation, corporate communication, media relations, crisis communication, digital marketing and social media (website content and SEO, email marketing, social networks, Blogs), with proven impact across national and international contexts.

I shape narratives, empower leaders and create long-term value through multicultural communication, working fluently across five languages (English, French, Spanish, Italian, and Portuguese mother tongue.) and diverse cultural environments. I specialize in generating business revenue, designing and implementing organizational strategies and procedures, and I craft out-of-the-box solutions to proactively address business problems and communication challenges.

Proven experience as senior communication and marketing consultant and in-house director, across multinationals on financial, retail, hospitality, aviation, finance, technology, artificial intelligence, health, consulting services, social organizations and European and international institutions (European Commission, European Parliament, United Nations agencies).

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Advanced
Italian
Advanced
German
Intermediate

Work Experience

Corporate Communications and Social Media Manager at Dianova International
January 1, 2025 - Present
Designs and implements annual international communication campaigns on drugs and domestic violence across 17 countries (4 continents); stakeholder management; international media relations; social media content creation; webinars and training; public affairs advancing health policy with WHO, UN DESA/ECOSOC, UNODC, UN Women, CSW NGO NY/Geneva, UNESCO, OEA and OHCHR.
Executive Trainer at High Skills – DGERT - certified training consultancy
January 1, 2024 - January 1, 2025
Designs, delivers and manages over 250 hours of executive training in Corporate Communication, Online Reputation, Crisis Management, Digital Marketing, SEO Writing and Storytelling, Social Media Management, Email Marketing, Digital Business Models, Leadership and Sales.
Senior Consultant at Mediaway
January 1, 2023 - January 1, 2025
Responsible for traditional and digital communication (corporate positioning, crisis management, public affairs, press relations) and digital channels (website, social media, email marketing) for clients including Ribera healthcare group, Cascais Hospital; Auchan Minipreço; Earth Water Portugal; Ageas; Forall; APAN; UFESA.
Senior Communications Consultant at PR & Marketing Strategy
January 1, 2022 - January 1, 2025
Managed institutional communication, press relations and moderated the 1st European Autism Congress 2024 (Lisbon, 16-17 March) with ~400 participants, generating 17 news items and ROI of €77,000; similar scope for CEA2025 12-13 April 2025.
National Campaign Coordinator for Portugal / Senior Communication Expert at Progager | European Commission | European Parliament | Portugal – Belgium – France
January 1, 2009 - January 1, 2025
Managed and evaluated multiple European campaigns for the Portuguese market and at European level across DG EMPL, DG MARE, DG INTPA, DG Trade, DG Home Affairs, DG Justice; moderated events; oversaw websites and social media; coordinated EU-Angola Business Forum; contributed to EYE campaigns.
Director of Corporate Communication and Public Affairs at Dianova Portugal
January 1, 2003 - January 1, 2021
Led integrated national and international communication, marketing and public affairs strategy; managed a team; speaker at UN Side Events (UNODC, CND) and EU engagements; contributed to NGO Marketplace development; achieved broad audience reach and fundraising ROI.
Regional Coordinator for Portugal at EACD – European Association of Communication Directors
January 1, 2008 - January 1, 2020
Regional coordination for Portugal; engagement with international networks; contributed to European communications leadership initiatives.
Member of International Committee at World Communication Forum
January 1, 2009 - January 1, 2015
Member of the International Committee, participating in events in Lisbon, Davos, Kuala Lumpur (2009-2015).
Executive Director – Account Manager and New Business at Tinkle
January 1, 2005 - January 1, 2007
Led account management and new business development for agency clients.
Associate Director – Account Manager and New Business at Hill & Knowlton, WPP Group
January 1, 2000 - January 1, 2002
Senior account management and new business development.
Senior Associate – Account Manager and New Business at Burson-Marsteller, WPP Group
January 1, 1997 - January 1, 2000
Account management and new business development for diverse clients.

Education

Entrepreneurial Foundations: Introduction to Entrepreneurial Thinking programme at UT Austin Portugal – The University of Texas at Austin, Portugal
January 1, 2025 - December 26, 2025
Social Organization Management Programme at AESE
January 1, 2010 - December 26, 2025
Postgraduate, Social Economy at ISCTE - IUL
January 1, 2007 - December 26, 2025
Bachelor's Degree in Management and Public Administration at ISCSP – UTL – UL
January 1, 1995 - December 26, 2025

Qualifications

Executive Trainer
January 1, 2024 - January 1, 2025

Industry Experience

Government, Media & Entertainment, Professional Services, Non-Profit Organization, Education