Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Ruifeng, a graphic designer and marketing artist who loves turning cultural ideas into visually engaging experiences. I enjoy blending brand storytelling with cross-cultural insights to create vibrant assets for digital and print media, from social campaigns to packaging. My work aims to balance creativity with business goals, delivering clear, impactful visuals for diverse audiences. Currently pursuing a Master’s in Digital Culture and Communication in the UK, I bring hands-on experience from Ubisoft Shanghai and Apple, along with freelance projects. I thrive in collaborative environments and enjoy translating complex concepts into accessible visuals that resonate across cultures and platforms.…I’m Ruifeng, a graphic designer and marketing artist who loves turning cultural ideas into visually engaging experiences. I enjoy blending brand storytelling with cross-cultural insights to create vibrant assets for digital and print media, from social campaigns to packaging. My work aims to balance creativity with business goals, delivering clear, impactful visuals for diverse audiences. Currently pursuing a Master’s in Digital Culture and Communication in the UK, I bring hands-on experience from Ubisoft Shanghai and Apple, along with freelance projects. I thrive in collaborative environments and enjoy translating complex concepts into accessible visuals that resonate across cultures and platforms.

Ruifeng Cheng

Graphic Designer, Designer, Brand Designer, +2





I’m Ruifeng, a graphic designer and marketing artist who loves turning cultural ideas into visually engaging experiences. I enjoy blending brand storytelling with cross-cultural insights to create vibrant assets for digital and print media, from social campaigns to packaging. My work aims to balance creativity with business goals, delivering clear, impactful visuals for diverse audiences. Currently pursuing a Master’s in Digital Culture and Communication in the UK, I bring hands-on experience from Ubisoft Shanghai and Apple, along with freelance projects. I thrive in collaborative environments and enjoy translating complex concepts into accessible visuals that resonate across cultures and platforms.…I’m Ruifeng, a graphic designer and marketing artist who loves turning cultural ideas into visually engaging experiences. I enjoy blending brand storytelling with cross-cultural insights to create vibrant assets for digital and print media, from social campaigns to packaging. My work aims to balance creativity with business goals, delivering clear, impactful visuals for diverse audiences. Currently pursuing a Master’s in Digital Culture and Communication in the UK, I bring hands-on experience from Ubisoft Shanghai and Apple, along with freelance projects. I thrive in collaborative environments and enjoy translating complex concepts into accessible visuals that resonate across cultures and platforms.

Available to hire

I’m Ruifeng, a graphic designer and marketing artist who loves turning cultural ideas into visually engaging experiences. I enjoy blending brand storytelling with cross-cultural insights to create vibrant assets for digital and print media, from social campaigns to packaging. My work aims to balance creativity with business goals, delivering clear, impactful visuals for diverse audiences.

Currently pursuing a Master’s in Digital Culture and Communication in the UK, I bring hands-on experience from Ubisoft Shanghai and Apple, along with freelance projects. I thrive in collaborative environments and enjoy translating complex concepts into accessible visuals that resonate across cultures and platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Artist at Ubisoft Shanghai

June 30, 2023 - June 30, 2023

Designed daily art resources for Ubisoft’s promotional platforms and created content including community KV, streaming covers, stickers, banner ads, event typography, icons, campaign visuals, web page backdrops, esports information pages, and Tmall product pages. Adapted assets to optimize visibility and conversion; collaborated with brand managers on localized logos and culturally relevant IP memes while maintaining global brand identity. Supported video production and livestream activities and engaged with the community to boost participation.

Apple Teacher at Apple

August 31, 2021 - August 31, 2021

Organized digital art workshops for Apple’s project “My Summer” 2021 Camp, teaching students to use Sketches School apps on Apple devices. Provided guidance on drawing/painting techniques and portfolio development; tailored lessons to different skill levels. Assisted customers with Apple’s digital art products to enhance purchase experiences.

Freelancer Graphic Designer at Self-employed

June 1, 2022 - June 1, 2022

E-commerce Design: Product retouching and detail page visuals for Ru Shiba’s official Tmall store. VI Design: Logo and full VI system for Jingwei Company. Print Production: Southwest Jiaotong University Graduation Yearbook design and related pages, from prepress to final print. Led visual design for Chengdu street dance studio competition (posters, tickets, etc.). Social Media Content Creation: Copywriting, scripting, video shooting, and post-production with demonstrated engagement.