Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ruoxi Gao, a data-driven Digital Communications Specialist based in Stockholm with extensive experience in the Swedish higher education sector and international markets. I independently plan, implement, and optimize multi-channel campaigns, leveraging AI workflows and tools like GA4, Meta Business Suite, LinkedIn Campaign Manager, and robust content production to grow audiences, boost applications, and improve efficiency.…Hi, I’m Ruoxi Gao, a data-driven Digital Communications Specialist based in Stockholm with extensive experience in the Swedish higher education sector and international markets. I independently plan, implement, and optimize multi-channel campaigns, leveraging AI workflows and tools like GA4, Meta Business Suite, LinkedIn Campaign Manager, and robust content production to grow audiences, boost applications, and improve efficiency.

Ruoxi Gao

Social Media Manager, Content Creator, Content Producer, +2





Hi, I’m Ruoxi Gao, a data-driven Digital Communications Specialist based in Stockholm with extensive experience in the Swedish higher education sector and international markets. I independently plan, implement, and optimize multi-channel campaigns, leveraging AI workflows and tools like GA4, Meta Business Suite, LinkedIn Campaign Manager, and robust content production to grow audiences, boost applications, and improve efficiency.…Hi, I’m Ruoxi Gao, a data-driven Digital Communications Specialist based in Stockholm with extensive experience in the Swedish higher education sector and international markets. I independently plan, implement, and optimize multi-channel campaigns, leveraging AI workflows and tools like GA4, Meta Business Suite, LinkedIn Campaign Manager, and robust content production to grow audiences, boost applications, and improve efficiency.

Available to hire

Hi, I’m Ruoxi Gao, a data-driven Digital Communications Specialist based in Stockholm with extensive experience in the Swedish higher education sector and international markets.

I independently plan, implement, and optimize multi-channel campaigns, leveraging AI workflows and tools like GA4, Meta Business Suite, LinkedIn Campaign Manager, and robust content production to grow audiences, boost applications, and improve efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Beginner

Work Experience

International Communications Coordinator at Stockholm University

October 1, 2023 - August 1, 2025

Led international user acquisition and multi-channel campaigns across Instagram, LinkedIn, TikTok, Facebook, YouTube, SU newsletters, and Chinese platforms (Weibo, WeChat). Drove +208% YoY growth in applicants (465 in 2022 to 1,434 in 2024). Tracked performance with GA4 and native social insights, delivering actionable optimization recommendations for messaging, audience targeting, and conversion rate improvements. Collaborated with internal stakeholders to align content strategy and reporting, strengthening brand trust across global markets.

Marketing Specialist at OmniOnion

September 1, 2025 - Present

Drove commercial results by optimizing campaign KPIs (CAC, Reach, ROI) across digital channels; set up and managed targeted campaigns via Meta Business Suite and TikTok Ads; used data analysis to refine audience targeting and bidding strategies. Conducted A/B testing on creatives and landing pages, improving visibility and reach. Developed a global-to-local campaign approach bridging Chinese New Year concepts for Nordic audiences.

Event & Activation Specialist at HAS - Helix Art Space

November 1, 2025 - April 1, 2026

Created, implemented, and optimized multi-channel campaigns (organic and sponsored) using Meta Business Suite; performed data-driven A/B testing and content optimization, achieving notable gains in reach (+109.6%), profile activity (+32.1%), and profile visits (+33.3%). Produced localized content across Instagram, TikTok, LinkedIn, Facebook, and website CMS; managed B2B sponsorships and vendor relationships with a 15K SEK budget.

Marketing and Partnerships Lead (Founding Team) at PLANRE LTD.

February 1, 2020 - Present

Independent campaign ownership: planned, implemented, and followed up on digital social media initiatives with full responsibility for results and audience growth. Used AI workflows (ChatGPT, Midjourney, Seedream) to optimize production across 400+ posts, growing the account to 18K+ followers.

PR & Communications Assistant at SUPERMARKET - Stockholm Independent Art Fair

February 1, 2024 - May 1, 2024

Overhauled CRM tracking systems (Mailchimp, Excel) to segment and manage complex stakeholder groups, including 70+ international exhibitors, press, and VIPs. Managed end-to-end partner pipeline across 24 countries, ensuring consistent brand communication and securing corporate sponsorships.

Product Launch & Marketing Manager at Imperial Palace Museum of the Qing Dynasty

June 1, 2020 - July 1, 2023

Directed national GTM strategies and high-traffic e-commerce live-stream events, driving a +430% YoY revenue increase for IP collaborations. Led multi-channel KOL campaigns, managing outbound pitching, briefing, and rigorous content approval to guarantee viral spread and brand consistency.