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I’m Rupesh B Karbate, a product designer focused on turning complex user problems into clear, intuitive web and mobile experiences. Across roles in UI/UX leadership and earlier visual design work, I’ve helped teams conceptualize product features, build user flows and wireframes, and refine designs using usability insights and analytics such as GA4, Amplitude, and Periscope.…

Rupesh B Karbate

Product Designer, UI Designer, UX Designer, +4

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I’m Rupesh B Karbate, a product designer focused on turning complex user problems into clear, intuitive web and mobile experiences. Across roles in UI/UX leadership and earlier visual design work, I’ve helped teams conceptualize product features, build user flows and wireframes, and refine designs using usability insights and analytics such as GA4, Amplitude, and Periscope.…

Available to hire

I’m Rupesh B Karbate, a product designer focused on turning complex user problems into clear, intuitive web and mobile experiences. Across roles in UI/UX leadership and earlier visual design work, I’ve helped teams conceptualize product features, build user flows and wireframes, and refine designs using usability insights and analytics such as GA4, Amplitude, and Periscope.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Marathi (Marāṭhī)

Fluent

Hindi

Fluent

English

Advanced

Work Experience

Lead UI/UX Designer at HDFC Life

May 1, 2022 - Present

Created wireframes, user flows, and prototypes based on product requirements. Supported UI/UX work through user research and usability testing, synthesizing feedback and translating business and user needs into intuitive interfaces. Participated in brainstorming and design reviews while staying up to date with UI/UX trends and evolving design practices.

Senior UI/UX Designer at Myglamm | Good Glamm Group

October 1, 2016 - October 1, 2022

Worked on user experience for web and mobile product features, collaborating with product teams to shape design strategy. Created user journeys, personas, scenarios, stories, and page flows, translating them into wireframes that align with product goals. Partnered with visual designers and front-end engineers to ensure user goals are met throughout the journey, and supported AB-testing of interaction variations. Used analytics and user-funnel insights to guide design decisions and improved usability through discovery-to-development design governance.

Lead UI/UX Designer at HDFC LIFE Consultant

May 1, 2016 - Present

I support the creation of wireframes, user flows, and prototypes based on product requirements. I help the UI/UX team with user research, usability testing, and synthesis of feedback, and collaborate with cross-functional partners to translate business and user needs into intuitive interfaces. I also contribute ideas during brainstorming and keep abreast of UI/UX trends, tools, and technologies.

Deputy Manager UI/UX (Mobile application, Web, PWA) at COX AND KINGS TRAVEL LTD

April 1, 2016 - September 30, 2016

I designed user experiences for both new and existing web applications and products, producing wireframes and layout concepts. I participated in A/B testing of layout elements and worked on information architecture. I also supported visual and typography decisions, using usability knowledge to influence product design.

Deputy Manager UI/UX at Cox and Kings Travel Ltd

April 1, 2016 - September 30, 2016

Designed user experiences for new and existing web applications and products. Produced wireframes and layouts, conducted AB testing on layout elements, and developed information architecture. Worked on typography and visual design to ensure cohesive UI standards and influenced product design with usability knowledge.

Senior UI/UX Designer at Coupondunia Media Pvt Ltd

May 1, 2015 - April 30, 2016

Drove user experience from start to finish by connecting business needs, innovation, and design. Built and revised information architecture documents and diagrams (content diagrams, content maps, wireframe diagrams, comprehensive diagrams, and static prototypes). Conducted usability testing and assessment and collaborated with internal/client teams to deliver user-friendly interfaces based on functional specifications, including participation in planning and status meetings.

Senior Visualizer and UI Designer at Hungama Digital Entertainment Pvt Ltd

June 1, 2013 - April 30, 2015

Led delivery of effective UI across client websites and mobile apps, ensuring complex information was presented clearly and compellingly. Managed a component library and maintained a detailed UI design style guide. Trained and supported junior UI designers and partnered with UX design to improve overall user experience. Managed UI design consistency and contributed to best-in-class client experiences.

Senior Creative Associate Web Designer at TRENDSUTRA PLATFORM PVT LTD - WWW.PEPPERFRY.COM

November 1, 2011 - June 30, 2013

I built wireframes and storyboards to conceptualize design, defined visual and product elements, and implemented interaction models and UI specifications. I collaborated on end-to-end user experiences and screen designs with engineering partners. I also created wireframes, user flows, process flows, and site maps, and produced HTML email newsletter, micro-website, and graphic deliverables.

Senior Creative Associate (Web Designer) at Trendsutra Platform / Pepperfry.com

November 1, 2011 - June 30, 2013

Built wireframes and storyboards to conceptualize designs, defining visual and product elements and interaction models. Collaborated with engineering and backend/frontend developers as needed. Created wireframes, storyboards, user flows, process flows, and site maps to communicate interaction and design ideas. Produced designs and graphics for HTML email newsletters and micro websites.

Web Designer at Kuoni Travel India Pvt Ltd

March 1, 2009 - November 30, 2011

Designed and maintained websites, including landing pages and email-related assets. Worked on web campaigns for editorial and marketing initiatives including emails and banners. Tested websites across browsers and resolutions to ensure functionality and consistent user experience.

Web Designer at Urja Communications Pvt. Ltd

April 1, 2008 - March 31, 2009

Updated web pages and created website templates and mock-ups aligned to client briefs. Modified WordPress templates to match brand tone and style. Produced HTML email newsletter designs, mini-sites, and social media marketing graphics, collaborating with copywriters to ensure content aligned with overall design.

Trainee Web Designer at SOTC Tours and Travels

September 1, 2007 - March 31, 2008

Supported updates to web pages and helped create website templates and mock-ups according to client briefs.