Available to hire
I’m a CRM and digital marketing specialist with hands-on experience leading automation, email campaigns, and social media strategies across wellness, professional services, and travel sectors. I design audience segmentation, run A/B testing, and optimise campaigns to improve engagement and retention across B2B and B2C audiences, using tools like Klaviyo, Mailchimp, HubSpot, Force24, and Zoho.
Collaborative by nature, I work cross-functionally with content, sales, SEO, and product teams, translating data into actionable optimisation and measurable results. I am fluent in Spanish and comfortable with Mandarin and Tagalog, and I enjoy turning complex data into clear dashboards that inform strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Advanced
Tagalog
Advanced
Work Experience
CRM Coordinator at Rodericks Dental Partners
August 1, 2025 - PresentBuild, schedule, and deploy one-off, recurring, and triggered campaigns across email and SMS; create and maintain audience segmentations for targeted, personalised messaging; use Excel and Power BI to build contact databases and verify data accuracy; own end-to-end campaign QA; monitor and report campaign performance; run A/B testing and optimisation; ensure GDPR/data protection compliance; collaborate across practices and teams with occasional national travel.
CRM Data Analyst at Chartered Trading Standards Institute (CTSI)
March 1, 2025 - September 21, 2025Oversee collection, organization, and maintenance of data sets across the group, ensuring data quality and completeness. Develop data quality assurance processes, analyze data to identify trends, and generate reports to communicate findings. Apply statistical techniques to uncover actionable insights, collaborating with the membership team to execute member-driven projects and track recruitment/retention metrics. Ensure GDPR compliance and contribute to cross-portfolio data initiatives.
Digital Marketing Executive at Wellness One Group
March 1, 2025 - PresentCreated and implemented automated email marketing campaigns using Klaviyo and Mailchimp, optimizing engagement and conversions through A/B testing and targeted audience segmentation. Built and refined workflows, identifying niche audiences and improving performance with data-driven insights. Strategically managed Instagram, LinkedIn, and Facebook, increasing engagement across all active channels. Produced Canva-based visuals to enhance brand visibility. Conducted market research and competitor analysis, collaborated with the Marketing Manager and Sales team to align strategy, and supported Shopify and WordPress content updates to maintain brand voice across digital touchpoints.
CRM Data Analyst at Chartered Trading Standards Institute (CTSI)
March 1, 2025 - September 21, 2025Oversee collection, organization, and maintenance of datasets, ensuring accuracy and completeness. Develop data quality assurance processes, analyse data to identify trends and insights, and generate reports to communicate findings. Apply statistical techniques to uncover actionable insights that drive membership value and decision-making. Collaborate with the membership team on member-driven projects and data-driven strategies to recruit and retain members, tracking metrics and KPIs. Contribute to cross-portfolio data projects and ensure GDPR compliance in all data management and analysis activities.
Digital Marketing Executive at Wellness One Group
March 1, 2025 - PresentCreated and implemented automated email marketing campaigns using Klaviyo and Mailchimp, optimizing engagement and conversions through A/B testing and audience segmentation. Built and refined workflows from scratch, identifying niche audiences and improving performance through data-driven insights. Strategically managed Instagram, LinkedIn, and Facebook, increasing engagement across channels and achieving measurable growth. Produced Canva visuals to enhance brand visibility and engagement. Conducted market research and competitor analysis to identify trends and opportunities. Collaborated with the Marketing Manager and Sales team to align campaign strategy with objectives across multiple brands. Project-managed new product positioning initiatives, ensuring ethical and effective marketing aligned with brand values. Monitored campaign performance and provided actionable insights for continuous improvement. Assisted with Shopify and WordPress content updates, ensuring brand voice consiste
CRM Data Analyst at Chartered Trading Standards Institute (CTSI)
March 1, 2025 - September 21, 2025Oversaw collection, organisation, and maintenance of data sets; implemented data quality assurance; analysed data to identify trends and insights; generated reports; applied statistical techniques to drive member value and engagement; collaborated with membership team on member-driven projects; ensured GDPR compliance; contributed to cross-portfolio data initiatives.
Digital Marketing Executive at Wellness One Group
March 1, 2025 - PresentCreated and implemented automated email marketing campaigns using Klaviyo and Mailchimp; optimised engagement and conversions through A/B testing and targeted segmentation. Built workflows from scratch to reach niche audiences and improve performance. Strategically managed Instagram, LinkedIn, and Facebook to boost engagement, achieving 16% growth on Instagram and improving LinkedIn engagement from 0.70% to 2.56%. Produced visual content with Canva; conducted market research and competitor analysis; aligned campaign strategy with brand objectives across multiple brands; monitored performance and provided actionable insights; supported Shopify and WordPress content updates.
CRM Data Analyst at Chartered Trading Standards Institute (CTSI)
March 1, 2025 - September 21, 2025Oversee data collection, organisation, and maintenance across the group; develop data quality assurance processes; analyse data to identify trends and insights; generate reports and presentations for stakeholders. Utilise statistical techniques to uncover actionable insights that drive membership value and inform decision-making. Collaborate with the membership team to identify and execute member-driven projects that enhance satisfaction and engagement. Assist in developing data-driven strategies to recruit and retain members, tracking membership metrics and KPIs to evaluate effectiveness. Ensure GDPR compliance and data protection.
Digital Marketing Executive at Wellness One Group
March 1, 2025 - PresentCreated and managed automated email marketing campaigns using Klaviyo and Mailchimp; optimised engagement and conversions through A/B testing and audience segmentation. Built workflows from scratch, identified niche audiences, and refined performance with data-driven insights. Strategically managed Instagram, LinkedIn, and Facebook to grow engagement across channels; produced Canva visuals to support brand visibility. Conducted market research and competitor analysis; aligned campaign strategy with Marketing Manager and Sales across multiple brands. Monitored campaign performance and reported insights to continuously improve results. Assisted with Shopify and WordPress content updates to ensure brand voice and UX consistency.
CRM Data Analyst at Chartered Trading Standards Institute (CTSI)
October 1, 2024 - March 1, 2025Oversee collection, organisation, and maintenance of data sets; develop data quality assurance processes; analyse data to identify trends and insights; generate reports/presentations; apply statistical techniques to inform decisions; collaborate with membership to improve satisfaction/engagement; support data-driven recruitment/retention strategies; ensure GDPR compliance.
Senior Digital Marketing Executive at British Red Cross Training
August 31, 2024 - September 21, 2025Implemented CRM automation strategies to manage customer lifecycle across social platforms, boosting engagement and driving revenue growth. Collaborated with the content copywriter to strategize paid ads and ensure relevance and brand alignment, and partnered with SEO and content teams on lead generation and nurturing (lead scoring, forms, drip campaigns). Managed paid social campaigns on LinkedIn, achieving a 35% increase in engagement and significant follower growth. Monitored performance daily, conducted A/B tests, and allocated budgets across target audiences; supported content creation and cross-department coordination.
Senior Digital Marketing Executive at British Red Cross Training
August 1, 2024 - September 21, 2025Implemented CRM automation strategies to manage customer lifecycle by enhancing interactions on social platforms, boosting conversions and revenue. Collaborated with content and SEO teams on paid ads messaging for lead generation and nurturing, including lead scoring, lead capture forms, drip campaigns, and audience-based content customization. Managed and executed paid social campaigns on LinkedIn, increasing engagement by 35% and significantly growing followers. Monitored performance daily, performed A/B tests, and reallocated budgets to optimize campaigns.
Senior Digital Marketing Executive at British Red Cross Training
August 1, 2024 - September 21, 2025Implemented CRM automation to manage customer lifecycle; collaborated with content writers, SEO, and copy teams to craft targeted messaging; managed paid social campaigns on LinkedIn with 35% engagement growth and significant follower increases; performed daily campaign monitoring and A/B testing; allocated budgets across audiences.
Senior Digital Marketing Executive at British Red Cross Training
August 1, 2024 - September 21, 2025Implemented CRM automation strategies to manage customer lifecycle across social platforms; collaborated with the content copywriter team to strategise paid ads, ensuring relevance, engagement, and brand alignment. Coordinated with SEO and content teams to craft messaging for lead generation and nurturing, including lead scoring, forms, drip campaigns, and content customization. Managed paid social campaigns on LinkedIn, achieving a 35% increase in engagement and significant follower growth; monitored performance daily and adjusted campaigns via A/B testing. Allocated budgets across LinkedIn ads and supported broader marketing initiatives to maintain a cohesive brand presence.
Senior Digital Marketing Executive at British Red Cross Training
October 1, 2023 - August 1, 2024Implemented CRM automation to enhance customer lifecycle on social platforms; collaborated with content copywriting for paid ads; aligned messaging with SEO/content teams; managed paid social campaigns on LinkedIn with significant engagement and follower growth; monitored performance and optimized via A/B tests; budget allocation across targeted audiences.
Digital Marketing Executive at Sports Tours International
October 1, 2023 - September 21, 2025Managed SEO data and marketing decisions for consistent positive results. Established lead scoring rules aligned with Force24, reporting to sales on qualified leads. Developed engaging email content for segmented lists and implemented automation workflows with Force24, including A/B testing. Produced marketing and insight reports with Power BI and collaborated with sales to gather feedback (NPS, campaigns, sales stages, lead quality). Led the digital activation plan with major partners and sponsors, and maintained clear internal/external communications regarding performance and effectiveness of agreements.
Digital Marketing Executive at Sports Tours International
October 1, 2023 - September 21, 2025Managed SEO data and marketing decisions to maintain positive results. Established lead scoring rules aligned with Force24, with reporting to sales on lead quality. Developed email content for segmented lists and set up automation workflows in Force24, including A/B testing. Built marketing and insight reports with Power BI and collaborated with sales to gather feedback (NPS, campaigns, sales stages, lead quality). Managed digital activation with major partners and sponsors and maintained stakeholder communications; delivered the marketing plan and business goals.
Digital Marketing Executive at Sports Tours International
October 1, 2023 - September 21, 2025Managed SEO data and lead scoring rules synced with Force24; produced targeted email content; built automation workflows triggered by actions and A/B tested; generated Power BI reports; collaborated with sales on lead quality; coordinated major partner activations; delivered marketing plan and results.
Digital Marketing Executive at Sports Tours International
October 1, 2023 - September 21, 2025Managed SEO data and market decisions for consistent positive results. Established lead scoring rules aligned with Force24 systems and ensured alignment with sales; reported results to the team. Developed engaging email content for segmented lists and set up automation workflows with A/B testing. Built marketing and insight reports with Power BI and collaborated with sales to gather feedback (including NPS scores). Managed digital activation plans with major partners/sponsors and coordinated internal/external communications regarding performance.
Digital Marketing Executive at Sports Tours International
April 1, 2022 - October 1, 2023Managed SEO data and market decisions; established lead scoring aligned with Force24; created targeted email content and automation workflows; produced Power BI marketing/insight reports; collaborated with sales; led activation plans with major partners/sponsors; delivered marketing plan aligned with business goals; supported Shopify/WordPress updates.
Marketing Executive at Olivetree Marketing
April 1, 2022 - September 21, 2025Wrote blogs and microblogs to promote products and offers, driving website visits and conversions. Executed ad campaigns across media channels and produced creative content using Adobe Creative Suite and Canva. Coordinated with external partners to launch projects and generated analytics reports to identify issues and actions required.
Marketing Executive at Olivetree Marketing
April 1, 2022 - September 21, 2025Produced blogs and microblogs to promote products, services, and offers; ran ad campaigns across media channels to generate leads. Created content using Adobe Creative Suite and Canva; liaised with external partners to launch projects. Generated reports and monitored analytics to identify issues and action them promptly.
Marketing Executive at Olivetree Marketing
April 1, 2022 - September 21, 2025Produced blogs and microblogs to promote offers; ran ad campaigns across media; created content with Adobe Creative Suite and Canva; liaised with external partners to launch projects; generated reports and analytics to identify issues and actions.
Marketing Executive at Olivetree Marketing
April 1, 2022 - September 21, 2025Produced blogs and microblogs to promote products and offers; conducted ad campaigns across channels to generate leads. Created content using Adobe Creative Suite (Photoshop, Illustrator, Fresco, Lightroom) and Canva. Liaised with external partners to launch projects and generated analytics reports to monitor performance, actioning improvements as needed.
Marketing Executive at Olivetree Marketing
October 1, 2021 - April 1, 2022Produced blogs and microblogs; conducted ad campaigns across media; created content with Adobe Creative Suite and Canva; liaised with external partners to launch projects; generated analytics reports to identify issues and take action.
Education
BA (Hons) Business Management and Chinese at University of Central Lancashire
January 1, 2014 - January 1, 2019Advanced Spanish +1 Certificate Programme at University of Central Lancashire
January 1, 2018 - January 1, 2019Chinese Language Programme at Fudan University
January 1, 2018 - January 1, 2019BA (Hons) Business Management and Chinese at University of Central Lancashire
January 1, 2014 - January 1, 2019Advanced Spanish +1 Certificate Programme at University of Central Lancashire
January 1, 2018 - January 1, 2019Chinese Language Programme at Fudan University
January 1, 2018 - January 1, 2019BA (Hons) Business Management and Chinese at University of Central Lancashire
January 1, 2014 - January 1, 2019Advanced Spanish +1 Certificate Programme at University of Central Lancashire
January 1, 2018 - January 1, 2019Chinese Language Programme at Fudan University
January 1, 2018 - January 1, 2019BA (Hons) Business Management and Chinese at University of Central Lancashire
January 1, 2014 - January 1, 2019Advanced Spanish +1 Certificate Programme at University of Central Lancashire
January 1, 2018 - January 1, 2019Chinese Language Programme at Fudan University
January 1, 2018 - January 1, 2019BA (Hons) Business Management and Chinese at University of Central Lancashire
January 1, 2014 - January 1, 2019Advanced Spanish +1 Certificate Programme at University of Central Lancashire
January 1, 2018 - January 1, 2019Chinese Language Programme at Fudan University
January 1, 2018 - January 1, 2019Qualifications
NCFE Level 3 Certificate in Data
January 11, 2030 - September 21, 2025Certificate for Structures Query Language (SQL) - CodeCademy
January 11, 2030 - September 21, 2025Certificate for Data Analytics with Microsoft PowerBI – B2WGroup
January 11, 2030 - September 21, 2025ABTA Marketing Course – Digital Transformation and Changes in Trends
January 11, 2030 - September 21, 2025NCFE Level 3 Certificate in Data
January 11, 2030 - September 21, 2025Certificate for Structured Query Language (SQL) - CodeCademy
January 11, 2030 - September 21, 2025Certificate for Data Analytics with Microsoft PowerBI – B2WGroup
January 11, 2030 - September 21, 2025ABTA Marketing Course – Digital Transformation and Changes in Trends
January 11, 2030 - September 21, 2025NCFE Level 3 Certificate in Data – Netcom Training
January 11, 2030 - September 21, 2025Certificate for Structures Query Language (SQL) - CodeCademy
January 11, 2030 - September 21, 2025Certificate for Data Analytics with Microsoft PowerBI – B2WGroup
January 11, 2030 - September 21, 2025ABTA Marketing Course – Digital Transformation and Changes in Trends
January 11, 2030 - September 21, 2025NCFE Level 3 Certificate in Data
January 11, 2030 - September 21, 2025Certificate for Structured Query Language (SQL) - CodeCademy
January 11, 2030 - September 21, 2025Certificate for Data Analytics with Microsoft PowerBI – B2WGroup
January 11, 2030 - September 21, 2025ABTA Marketing Course – Digital Transformation and Changes in Trends
January 11, 2030 - September 21, 2025NCFE Level 3 Certificate in Data
January 11, 2030 - June 9, 2026Certificate for Structures Query Language (SQL) - CodeCademy
January 11, 2030 - June 9, 2026Data Analytics with Microsoft PowerBI – B2WGroup
January 11, 2030 - June 9, 2026ABTA Marketing Course – Digital Transformation and Changes in Trends
January 11, 2030 - June 9, 2026Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment, Non-Profit Organization, Education, Healthcare, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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