Available to hire
Hi, I’m Rasulbek Rustamov, a data-driven Paid Social Media Specialist with over 3 years of experience managing $350-450k monthly ad budgets across Facebook and other platforms. I optimize campaigns, leverage audience insights, and drive ROIs and customer acquisition across 10+ international markets.
I thrive in cross-functional teams, translating data into actionable strategies, creating scalable processes, and delivering clear weekly performance reports to stakeholders. I am passionate about creative optimization and measurable results, and I continuously test, learn, and outperform targets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Uzbek
Fluent
Polish
Beginner
Work Experience
Media Operations Specialist - Paid Social at Groupon
December 1, 2023 - October 8, 2025Developed and optimized paid campaigns on Facebook, Instagram, TikTok, and Pinterest, driving a 15% reduction in CPA across 10+ countries. Designed and implemented audience segmentation strategies, resulting in a 20% increase in engagement rates. Collaborated with cross-functional teams to integrate marketing channels, leading to a 10% increase in overall campaign efficiency. Conducted A/B testing on creative assets and targeting strategies, improving CTR by 12%. Built weekly performance reports, analyzing channel trends and providing actionable insights to stakeholders. Managed partner invoices and liaised with the finance team to ensure timely payments.
Junior Marketing & Online Media Manager at PROLEAGON GmbH
September 1, 2022 - October 8, 2025Planned, executed, and optimized digital campaigns, achieving 20% higher conversion rate compared to previous quarters. Conducted market and competition analysis to identify emerging trends and improve targeting strategies. Acquired new marketing partners and publishers, expanding the company's network by 25%. Designed and refined creative materials, increasing ad performance by 15%. Represented the company at national and international marketing events, enhancing brand visibility. Established KPIs for digital campaigns, ensuring consistent monitoring and performance optimization.
Digital Marketing Intern at Media Agency
June 1, 2021 - October 8, 2025Assisted in creating and managing social media advertising campaigns across Facebook and Instagram, achieving a 43% increase in follower engagement. Analyzed campaign data and prepared reports for senior managers, highlighting key performance metrics. Researched and proposed innovative strategies for audience targeting and engagement, some of which were implemented in active campaigns. Supported the creative team in developing visual content that aligned with brand guidelines.
Media Operations Specialist - Paid Social at Groupon
December 1, 2023 - October 8, 2025Developed and optimized paid campaigns on Facebook, Instagram, TikTok, and Pinterest across 10+ countries, achieving a 15% reduction in CPA. Designed and implemented audience segmentation strategies, collaborated with cross-functional teams to align marketing channels, conducted A/B testing on creative assets, and built weekly performance reports. Managed partner invoices and liaised with finance to ensure timely payments.
Junior Marketing & Online Media Manager at PROLE AGION GmbH
September 1, 2022 - October 8, 2025Planned, executed, and optimized digital campaigns, achieving a 20% higher conversion rate compared to previous quarters. Conducted market and competition analysis to identify emerging trends and improve targeting strategies. Acquired new marketing partners and publishers, expanding the company's network by 25%. Designed and refined creative materials, increasing ad performance by 15%. Represented the company at national and international marketing events, enhancing brand visibility. Established KPIs for digital campaigns, ensuring consistent monitoring and performance optimization.
Digital Marketing Intern at Digital Marketing Intern, Media Agency
June 1, 2021 - October 8, 2025Assisted in creating and managing social media advertising campaigns across Facebook and Instagram, achieving a 43% increase in follower engagement. Analyzed campaign data and prepared reports for senior managers. Researched and proposed innovative strategies for audience targeting and engagement, some of which were implemented in active campaigns. Supported the creative team in developing visual content aligned with brand guidelines.
Media Operations Specialist - Paid Social at Groupon
December 1, 2023 - October 8, 2025Planned, executed, and optimized paid campaigns on Facebook, Instagram, TikTok, and Pinterest, driving a 15% reduction in CPA across 10+ countries. Designed audience segmentation strategies resulting in a 20% increase in engagement. Collaborated with cross-functional teams to integrate marketing channels, leading to a 10% increase in overall campaign efficiency. Conducted A/B testing on creatives and targeting strategies, improving CTR by 12%. Built weekly performance reports, analyzing channel trends and providing actionable insights to stakeholders. Managed partner invoices and liaised with the finance team to ensure timely payments.
Junior Marketing & Online Media Manager at PROLE AGION GMBH
September 1, 2022 - October 8, 2025Planned, executed, and optimized digital campaigns, achieving a 20% higher conversion rate compared to previous quarters. Conducted market and competition analysis to identify emerging trends and improve targeting strategies. Acquired new marketing partners and publishers, expanding the company's network by 25%. Designed and refined creative materials, increasing ad performance by 15%. Represented the company at national and international marketing events, enhancing brand visibility. Established KPIs for digital campaigns, ensuring consistent monitoring and performance optimization.
Digital Marketing Intern at Media Agency
June 1, 2021 - October 8, 2025Assisted in creating and managing social media advertising campaigns across Facebook and Instagram, achieving a 43% increase in follower engagement. Analyzed campaign data and prepared reports for senior managers, highlighting key performance metrics. Researched and proposed innovative strategies for audience targeting and engagement, some of which were implemented in active campaigns. Supported the creative team in developing visual content aligned with brand guidelines.
Senior/Media Operations Specialist - Paid Social at Groupon
December 1, 2023 - October 8, 2025Developed and optimized paid campaigns on Facebook, Instagram, TikTok, and Pinterest, driving a 15% reduction in CPA across 10+ countries. Designed and implemented audience segmentation strategies, resulting in a 20% increase in engagement rates. Collaborated with cross-functional teams to integrate marketing channels, leading to a 10% increase in overall campaign efficiency. Conducted A/B testing on creative assets and targeting strategies, improving CTR by 12%. Built weekly performance reports, analyzing channel trends and providing actionable insights to stakeholders. Managed partner invoices and liaised with the finance team to ensure timely payments.
Junior Marketing & Online Media Manager at PROLE AGION GmbH
September 1, 2022 - October 8, 2025Planned, executed, and optimized digital campaigns, achieving a 20% higher conversion rate compared to previous quarters. Conducted market and competitive analysis to identify emerging trends and improve targeting strategies. Acquired new marketing partners and publishers, expanding the company's network by 25%. Designed and refined creative materials, increasing ad performance by 15%. Represented the company at national and international marketing events, enhancing brand visibility. Established KPIs for digital campaigns, ensuring consistent monitoring and performance optimization.
Digital Marketing Intern at Online Media Agency
June 1, 2021 - October 8, 2025Assisted in creating and managing social media advertising campaigns across Facebook and Instagram, achieving a 43% increase in follower engagement. Analyzed campaign data and prepared reports for senior managers, highlighting key performance metrics. Researched and proposed innovative strategies for audience targeting and engagement, some implemented in active campaigns. Supported the creative team in developing visual content aligned with brand guidelines.
Media Operations Specialist - Paid Social at Groupon
December 31, 2023 - October 8, 2025Developed and optimized paid campaigns on Facebook, Instagram, TikTok, and Pinterest, driving a 15% reduction in CPA across 10+ countries. Designed and implemented audience segmentation, resulting in a 20% increase in engagement. Collaborated with cross-functional teams to integrate marketing channels, improving overall campaign efficiency by 10%. Conducted A/B testing on creative assets, improving CTR by 12%. Built weekly performance reports, analyzed channel trends, and provided actionable insights to stakeholders. Managed partner invoices and liaised with the finance team to ensure timely payments.
Junior Marketing & Online Media Manager at ProLe Agion GmbH
September 30, 2022 - October 8, 2025 Planned, executed, and optimized digital campaigns, achieving a 20% higher conversion rate compared to previous quarters. Conducted market and competition analysis to identify emerging trends and improve targeting strategies. Acquired new marketing partners and publishers, expanding the company's network by 25%. Designed and refined creative materials, increasing ad performance by 15%. Represented the company at national and international marketing events, enhancing brand visibility. Established KPIs for digital campaigns, ensuring consistent monitoring and performance optimization.
Digital Marketing Intern at Media Agency, Tashkent
June 30, 2021 - October 8, 2025Assisted in creating and managing social media advertising campaigns across Facebook and Instagram, achieving a 43% increase in follower engagement. Analyzed campaign data and prepared reports for senior managers, highlighting key performance metrics. Researched and proposed innovative strategies for audience targeting and engagement, some of which were implemented in active campaigns. Supported the creative team in developing visual content aligned with brand guidelines.
Education
Management - Marketing at University of Economics and Human Sciences in Warsaw
October 1, 2021 - October 1, 2024Management - Marketing at University of Economics and Human Sciences in Warsaw
October 1, 2021 - October 1, 2024Bachelor's Degree in Management - Marketing at University of Economics and Human Sciences, Warsaw
October 1, 2021 - October 1, 2024Bachelor's degree in Management - Marketing at University of Economics and Human Sciences in Warsaw
October 1, 2021 - October 1, 2024Management - Marketing at University of Economics and Human Sciences, Warsaw, Poland
October 1, 2021 - October 1, 2024Qualifications
Google Ads - Pay-Per-Click Advertising
January 11, 2030 - October 8, 2025Facebook Ads (2021)
January 1, 2021 - October 8, 2025Microsoft Excel
January 11, 2030 - October 8, 2025IELTS Certification
January 11, 2030 - October 8, 2025Google Ads - Pay-Per-Click Advertising
January 11, 2030 - October 8, 2025Facebook and Instagram Ads
January 11, 2030 - October 8, 2025Microsoft Excel
January 11, 2030 - October 8, 2025IELTS Certification (British Council Uzbekistan)
January 11, 2030 - October 8, 2025Google Ads - PPC Advertising
January 11, 2030 - October 8, 2025Facebook and Instagram Ads
January 11, 2030 - October 8, 2025Microsoft Excel
January 11, 2030 - October 8, 2025IELTS Certification (British Council Uzbekistan)
January 11, 2030 - October 8, 2025Google Ads - PPC Advertising
January 11, 2030 - October 8, 2025Facebook & Instagram Ads
January 11, 2030 - October 8, 2025Microsoft Excel
January 11, 2030 - October 8, 2025IELTS Certification
January 11, 2030 - October 8, 2025Google Ads - Pay-Per-Click Advertising
January 11, 2030 - October 8, 2025Facebook and Instagram Ads (2021)
January 11, 2030 - October 8, 2025Microsoft Excel
January 11, 2030 - October 8, 2025IELTS Certification (British Council Uzbekistan)
January 11, 2030 - October 8, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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