Available to hire
I’m a designer with over six years of agency experience, having worked in both Singapore and London. My focus is on crafting digital and social-first campaigns that bring big ideas to life in ways that feel fresh, engaging, and impactful. I love transforming creative concepts into visual solutions that not only capture attention but also truly connect with global audiences.
Having worked across both Eastern and Western markets, I bring a cross-cultural perspective that helps me bridge ideas and teams seamlessly. I’m fluent in English and Mandarin, which allows me to build strong, collaborative partnerships with clients and colleagues from diverse backgrounds. At the heart of my work is a passion for design that resonates, sparks conversations, and leaves a lasting impression.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Art Director at Studio155
November 1, 2024 - February 28, 2025[ Zacapa ] Co-led creative direction for SEA launch experiential event as 2nd Art Director, developing storyboards and moodboards, directing visual production, overseeing digital content, and managing client/PR communications to ensure alignment and impact.
[ MLB Korea ]Executed monthly in-store activations for MLB Korea, driving a 20% increase in foot traffic, boosting sales, and growing social media followers by 13% within three months.
[ Others ] Awarded Most Positive and Motivational employee of the year, recognized for uplifting team morale and fostering a collaborative culture.
Social-First Motion Graphic Designer at Born Social
December 5, 2023 - June 28, 2024[ FORD ] Designed dynamic motion content for younger and European audiences. Created key assets for the “Charge Around the Globe” EV campaign with influencer Lexie Limitless, collaborating with Hogarth UK to boost reach and engagement.
[ Guinness ] Designed and animated motion graphics and storyboards to refresh Guinness’ social presence for Gen Z. Supported a +40% rise in engagement and +25% follower growth by producing scroll-stopping visuals. Directed and edited real-time festival content, increasing live engagement by 28%.
[ Primark ] Produced short-form TikTok and Instagram motion content, actively engaging with the community. Created multiple viral TikTok videos (1M+ cumulative views), boosting brand visibility among Gen Z.
[ Kinder ] Experimented with Midjourney for abstract social content and strategize Kinder Bueno’s social with a classic, elegant style, differentiating its brand voice from Kinder.
[ Others ] Mentored a junior team member via fortnightly check‑ins, supporting skill growth and career development.
Contract Creative Designer at Quiet Storm
August 1, 2023 - November 30, 2023[ Haribo USA ] Led design and on‑set production for Haribo’s Super Bowl LVIII commercial, maintaining creative consistency; the campaign garnered over 500K YouTube views and millions of TV impressions.
[ On The Beach ] Presented a campaign concept to a challenging client and successfully secured approval by redefining the campaign’s identity and art direction. Directed high‑profile shoot with Paddy McGuinness; delivered new brand guidelines now used company‑wide, strengthening consistency and reaching millions of UK consumers annually.
Creative at Hotwolf
March 1, 2022 - May 31, 2023[ Liv Golf ] Designed and refreshed the brand into a modern, dynamic identity with consistent visuals across markets. Created 100+ digital and OOH assets monthly for tournaments in Jeddah, USA, and Singapore. Supported broadcast growth from 300K (2022) to 1M+ (2023) as coverage expanded to 180+ countries, all under tight deadlines.
[ Protect Your Bubble ] Executed and launched the brand’s TikTok presence through a Christmas micro-campaign, growing 1K+ followers and driving 50+ contest entries in the first week.
[ Others ] Produced and presented high‑impact pitch decks, strengthening client alignment and confidence, securing £100K+ in new projects.
Art Director at &Whyte
September 2, 2019 - September 30, 2020[ Yishion ] Launched e‑commerce platform with a social‑first strategy, driving +35% engagement and +25% sales in Q1. Directed Valentine’s Day campaign, boosting in‑store traffic by 18%. Rebranded social media voice & visuals, strengthening brand consistency and reach. Managed full creative production (storyboards, shoots, budgets), delivering on time and within budget. Facilitated client communications in English and Mandarin.
[ Innisfree ] Produced social media campaigns with editorial shoots, budget, and location sourcing, delivering high‑quality, cost‑efficient content. Engaged and sourced creative talent to raise production standards. Mentored 3 juniors/interns, enhancing skills and team performance.
Creative Specialist at Reson8 Creatives
June 2, 2018 - August 30, 2019[ HPB ] Spearheaded the ‘Eat, Drink, Shop Healthy Challenge, using animation and gamification to captivate audiences, driving a 30% increase in social engagement.
[ Back Then Hor ] Produced and managed the full cycle of the ‘Back Then Hor’ series, achieving an 11% engagement rate and community recognition, including a like from Ho Ching. Led monthly Adobe workshops, mentoring 2 interns in After Effects & Premiere Pro, improving team editing efficiency and creative output.
Education
Diploma in Fashion at LASALLE College of the Arts
January 1, 2015 - December 31, 2017Qualifications
The Fundamentals of Digital Marketing
January 1, 2022 - December 31, 2022Entrepreneurship: From Business Idea to Action
January 1, 2021 - December 31, 2021Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Software & Internet, Education, Other
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