Directed end-to-end digital marketing operations (social, email, influencer) resulting in a 30% increase in monthly leads and improved conversion rates. Developed and executed targeted campaigns across multiple platforms, driving a 45% increase in brand visibility and stronger audience engagement. Oversaw marketing strategy, analytics, and content calendars, improving campaign efficiency by 20% through optimized workflows and cross-team alignment.

Social Media Manager at Media Bossa Africa

January 1, 2025 - Present

Led content strategy and campaign execution on Instagram, TikTok, and Twitter, growing audience engagement by 75% within 3 months. Managed across-functional creative team (design, video, copy) to deliver consistent brand messaging, increasing monthly content output by 30%. Launched data-driven social campaigns that boosted overall reach by 120% and contributed to a 20% increase in inbound client inquiries.

Web Content Manager at AOA Geo-Net Limited

January 1, 2025 - Present

Managed end-to-end website content operations, publishing 20+ optimized pages that improved organic visibility and user engagement. Tracked site performance via Google Analytics and implemented on-page SEO improvements that reduced bounce rate by 10% within three months. Coordinated with cross-functional teams (design, development, marketing) to improve site UX and contribute to a 12% increase in average session duration. Maintained content calendars and ensured 100% on-time updates.

Digital Marketing Associate at 24 Pages Marketing Agency

January 1, 2025 - Present

Assisted in running paid and organic campaigns across email and social, supporting a 25% lift in engagement across client accounts. Conducted competitive analysis and market research that directly informed campaign optimizations and A/B testing. Helped craft and optimize content for social media, leading to steady follower growth.

Copy Writer at 24 Pages Marketing Agency

January 1, 2024 - January 1, 2025

Produced high-converting ad copy for PPC campaigns, contributing to a 9% improvement in CTR across accounts. Wrote blog posts, website content, and email campaigns, driving consistent 10–12% open and click-through rate improvements. Conducted industry and competitor research, ensuring all content was relevant, targeted, and SEO-friendly. Partnered with clients across industries to refine brand voice and ensure consistency across channels.

Technical Writer at Freelance

January 1, 2023 - January 1, 2025

Researched and collaborated with SMEs to develop technical documentation such as user guides, FAQs, and instructional manuals. Simplified complex technical concepts into clear, user-friendly language, increasing documentation satisfaction feedback by 25%.

Copy Writer at Freelance

January 1, 2019 - January 1, 2025

Delivered engaging copy for websites, landing pages, blogs, ads, newsletters, and email campaigns, helping clients achieve 20–30% traffic growth through SEO-aligned writing. Partnered with clients across industries to develop consistent brand messaging and positioning. Conducted SEO keyword research and built tailored content strategies that boosted conversion rates by up to 12% for client campaigns. Managed multiple client projects simultaneously, meeting deadlines and maintaining content quality.