Available to hire
Hands-on paid media specialist with experience managing and optimizing Meta and TikTok campaigns for lead generation and eCommerce growth.
Experience Level
Language
English
Fluent
Work Experience
Senior Paid Social Expert at Bambu Advertising Agency
October 1, 2021 - December 31, 2023Oversee paid social campaigns across Meta, Google, TikTok, LinkedIn and Pinterest; create monthly data-driven reports; train junior media buyers; develop and implement paid social best practices and activation strategies; collaborate with internal/external teams to meet client objectives.
Funnel Copywriter / Performance Marketing Specialist at Minaret Building Company
January 1, 2018 - December 31, 2019Oversee and strategize campaign management to deliver remarkable outcomes for APAC clients; master paid social campaigns on major platforms; evaluate and audit paid media performance; produce monthly reports and deliverables; lead cross-functional teams to optimize campaigns.
Activation Manager at Bambu Advertising Agency
January 1, 2024 - PresentDesign and execute activation campaigns; lead paid media strategy and execution across multiple platforms; manage and upskill a cross-functional activation team; deliver performance-driven results for APAC clients; develop processes and SOPs to standardize campaign execution, quality control, and reporting.
Education
Bachelor's degree in Hotel and Restaurant Administration at Lyceum of the Philippines
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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