Freelance Creative Director & Designer at Gusto Design Co.

Strategic branding, design, and digital experiences for companies and brands. Led multi-year national and international ad campaigns for Cotton Incorporated for their global supply chain marketing and nonwovens groups, product packaging, trade show designs, logo design, and brochure design for product technologies. Art direction, identity, and packaging design for liquor and alcohol brands including Lobos 1707, Bedlam Vodka, and The Glass Jug Beer Lab. Rebranded Tupelo Honey Cafe, fueling national growth across 24+ locations and expanding brand presence through in-store decor, social media, cookbooks, and merchandise. Created 52 original rock posters in 52 weeks for bands via a self-initiated “Metal Motivation Monday” project—gaining international attention and client commissions.

Freelance Creative Director & Designer at Gusto Design Co. (GustoDesign.co)

Strategic branding, design, and digital experiences for companies and brands. Led multi-year national and international ad campaigns for Cotton Incorporated (global supply chain marketing and nonwovens), product packaging, trade show designs, logo design, and brochure design for product technologies. Art direction, identity, and packaging design for liquor and alcohol brands including Lobos 1707, Bedlam Vodka, and The Glass Jug Beer Lab. Rebranded Tupelo Honey Cafe, fueling national growth across 24+ locations and expanding brand presence through in-store decor, social media, cookbooks, and merchandise. Created 52 original rock posters in 52 weeks for bands via a self-initiated "Metal Motivation Monday" project—gaining international attention and client commissions. Additional clients: Harley-Davidson, Hewlett Packard Enterprise (HPE), SAS, Raleigh Brewing Company, Breeze Thru, Tom & Jenny’s Sugar-Free Candies, Bell Leadership Institute.

Art Director/Designer at Baldwin&

Developed national and international campaigns for Krispy Kreme, including advertising, website updates, in-store promos, and social media creative to boost product launches and online engagement.

Art Director/Senior Designer at Amplify

Design lead for a tablet-based math curriculum platform, including user interface design for their learning platform, storyboard concepting, and multimedia art direction. Oversaw junior designers and collaborated closely with developers, writers, and external vendors to reimagine digital learning.

Senior Art Director at Capstrat

Created award-winning print, digital, and advertising campaigns in collaboration with writers, developers, and creative teams. Art direction, branding, advertising, and UI design for Epic Games, Cotton Incorporated, Raleigh Brewing, BASF, Duke Energy, AICPA, Chase Bank, UF Health, UNC, and Blue Cross Blue Shield NC.