Available to hire
I am a digital marketing professional with extensive experience leading global growth strategies and large-scale marketing campaigns across the music streaming and industrial sectors.
I excel at balancing creative strategy with measurable business objectives, bridging sales and marketing operations and managing cross-functional teams while fostering key industry relationships. I am passionate about applying innovation and data-driven thinking to deliver continued impact in fast-moving digital ecosystems and have a track record of driving brand visibility, audience engagement and revenue growth.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Marketing Consultant – Contract at Astrak Group
January 1, 2024 - PresentLead digital marketing operations and growth strategy, overseeing the brand's digital infrastructure across the UK and Europe. Bridge the gap between sales and marketing while ensuring every digital touchpoint is optimised to support global sales objectives, from social media to CRM. Own end-to-end digital marketing strategy across social media, paid advertising (Meta & Google), and PR. Design and manage automated email flows and lead-nurturing systems, professionalising the customer journey. Oversee website maintenance and continuous updates to ensure high-performance aligned with global campaign rollouts. Manage relationships with key industry partners and influencers, leveraging external networks to expand brand reach.
Senior Artist Relations Manager at Deezer
January 1, 2019 - December 31, 2024Oversee the global development and execution of artist marketing campaigns for Universal Music, managing the process from pitching and negotiations to rollout. Collaborate with creative, tech, CRM, and PR teams, along with external partners, to drive campaigns that enhance user engagement and brand awareness. Lead the Deezer NEXT initiative, supporting emerging artists by creating impactful content. Manage special projects including Deezer Originals, fan events, live sessions, and competitions — defining content and communication strategies while overseeing budgets. Coordinate with product, CRM, social media, and PR teams to align campaign strategies with business objectives. Maintain close relationships with record labels and digital distributors. Track, report and analyse campaign success metrics to refine future strategies.
Digital Account Manager – International Sales at Sony Music
January 1, 2017 - December 31, 2019First point of contact for communication with digital service providers (DSPs), pitching sales campaigns and identifying promotional opportunities to maximise market share. Play an integral role in planning and executing digital campaigns, collaborating with internal and external stakeholders to implement tailored strategies. Monitor DSP developments and identify new sales opportunities to drive growth. Provide weekly reporting on marketplace profile and campaign achievements, offering insights and recommendations for future initiatives.
Digital Content Manager at HMV Digital
January 1, 2015 - December 31, 2017Spearheaded digital enhancement projects to improve overall user experience, managing teams of developers and designers across multiple platforms. Lead UX and user journey development projects, ensuring seamless integration of new features. Manage client relationships and provided ongoing project support and updates.
Lead Designer at HMV Digital
January 1, 2014 - December 31, 2015Developed and implemented new marketing strategies, designing email campaigns, in-store point-of-sale materials, and rebranding the company's online presence.
Education
Website Design & Development at Chichester College
January 1, 2007 - December 31, 2009Website Design & Development at Chichester College
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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