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I’m a Web Designer and Creative Technologist with 20+ years crafting user-centered digital experiences. I blend front-end development, UX/UI design, and scalable design systems with a current focus on Shopify e-commerce storefronts to help brands tell their story effectively online. I excel at translating business goals and brand identity into clean, intuitive interfaces that drive usability and conversions. I collaborate across teams to deliver practical, scalable solutions, prioritizing performance, accessibility, and measurable impact across marketing sites, portals, and e-commerce experiences.…I’m a Web Designer and Creative Technologist with 20+ years crafting user-centered digital experiences. I blend front-end development, UX/UI design, and scalable design systems with a current focus on Shopify e-commerce storefronts to help brands tell their story effectively online. I excel at translating business goals and brand identity into clean, intuitive interfaces that drive usability and conversions. I collaborate across teams to deliver practical, scalable solutions, prioritizing performance, accessibility, and measurable impact across marketing sites, portals, and e-commerce experiences.

Ryan Luecke

Web Designer, Front-End Developer, Graphic Designer, +2

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I’m a Web Designer and Creative Technologist with 20+ years crafting user-centered digital experiences. I blend front-end development, UX/UI design, and scalable design systems with a current focus on Shopify e-commerce storefronts to help brands tell their story effectively online. I excel at translating business goals and brand identity into clean, intuitive interfaces that drive usability and conversions. I collaborate across teams to deliver practical, scalable solutions, prioritizing performance, accessibility, and measurable impact across marketing sites, portals, and e-commerce experiences.…I’m a Web Designer and Creative Technologist with 20+ years crafting user-centered digital experiences. I blend front-end development, UX/UI design, and scalable design systems with a current focus on Shopify e-commerce storefronts to help brands tell their story effectively online. I excel at translating business goals and brand identity into clean, intuitive interfaces that drive usability and conversions. I collaborate across teams to deliver practical, scalable solutions, prioritizing performance, accessibility, and measurable impact across marketing sites, portals, and e-commerce experiences.

Available to hire

I’m a Web Designer and Creative Technologist with 20+ years crafting user-centered digital experiences. I blend front-end development, UX/UI design, and scalable design systems with a current focus on Shopify e-commerce storefronts to help brands tell their story effectively online.

I excel at translating business goals and brand identity into clean, intuitive interfaces that drive usability and conversions. I collaborate across teams to deliver practical, scalable solutions, prioritizing performance, accessibility, and measurable impact across marketing sites, portals, and e-commerce experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Shopify Developer / Designer (Freelance) at Freelance / Self-employed

January 1, 2025 - Present

Design and build custom Shopify storefronts with a focus on usability, performance, and conversion. Customize themes using HTML, CSS, and Liquid to reflect brand identity and product storytelling. Structure product catalogs, collections, and navigation for intuitive shopping experiences. Configure payments, subscriptions, and checkout flows for seamless functionality. Collaborate directly with business owners to deliver practical, scalable e-commerce solutions. Selected projects include Homestead Meat Company and Ree’s Crafting Corner.

Senior Web Designer at Reinsurance Group of America

January 1, 2014 - January 1, 2025

Led digital design initiatives, including transitioning static newsletters to a digital platform, improving user experience and analytics. Created 50+ templates for company-wide use, supported SharePoint sites and Sitefinity development, and designed 20+ microsites and 100+ emails. Captured and shared analytics to boost engagement and led a major brand refresh updating internal and external sites.

Graphic Designer at Reinsurance Group of America

January 1, 2007 - January 1, 2014

Designed 200+ pieces of print, digital, and web marketing collateral; collaborated with business leads to produce 150+ deliverables; contributed to the first major brand refresh to align with evolving corporate goals.