Available to hire
Creative marketing strategist with half a decade of experience. Specializing in social media marketing, content creation, drone videography, and email campaigns. Helping brands turn attention into revenue. Strong belief that every company has a unique and compelling story that needs to be told.
Work Experience
Marketing and Social Media Strategist at Night Ryder Media
July 1, 2025 - PresentFreelance marketing services including marketing strategy, brand creation, content creation, drone videography and email campaigns.
Marketing Manager at All State Sales Group Inc.
March 25, 2024 - June 20, 2025Helped lead the team with strategic campaign planning, internal communication rollouts, and email campaigns.
Managed social media marketing, and organized content schedules to output 20+ posts per month on all platforms.
Ran paid ad campaigns averaging 0.97% CTR for website ads.
Managed two graphic designers and an intern - collaborated with them to create print and media materials.
Designed a multi-layered marketing strategy for EV charger launches, increasing product-visibility.
Marketing Specialist at All State Sales Group Inc.
June 21, 2021 - March 25, 2024Built marketing department from the ground up at age 23; This included a new mission, vision, brand voice, and slogan.
Managed social media marketing, integrated Hootsuite and organized content schedules.
Grew ASG’s LinkedIn following by 122% (2.7k to 6k) while garnering over 71,500 organic impressions year-over-year.
Boosted engagement rates across all ASG’s social media channels from 2% to 6.98%.
Created internal communication lines throughout the company to keep hybrid and remote employees engaged.
Quality Controls Analyst at SEI Investments
October 12, 2020 - June 11, 2021Worked across three teams--the account opening team, the monetary distribution team and the distribution verification team; QC'd IRAs, Non-IRAs, and AIP documents with extreme attention to detail; avg. monthly accuracy grade of 98%.
Marketing and Social Media Strategist at Night Ryder Media
July 1, 2025 - PresentFreelance marketing services including marketing strategy, brand creation, content creation, drone videography and email campaigns.
External marketing - email marketing, copywriting, content creation, and brand ambassador programs.
Levered SM to garner thousands of followers across all platforms for brand.
Average open rate of 41% for email campaigns; Q2 campaign garnered over 2.5 millions views and thousands in sales.
Drone videography for high-impact aerial videos that increase brand and product visibility in the market.
Utilizes Shopify, CapCut Pro, Canva Pro, and Procreate to help run the business.
Education
Bachelor's of Science at University of Scranton
August 29, 2016 - May 29, 2020Qualifications
Wharton Digital Marketing Certificate
June 1, 2023 - March 25, 2024Nine month digital marketing program through the University of Pennsylvania's business school. Covering, CLV, analytics, consumer psychology, social media, digital media, and more.
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