Managed Hoover.ca and Hart Tools.ca promotions and Shopify website updates, contributing to month-over-month sales growth; collaborated with influencers to generate home cleaning and DIY product video content; supported merchandisers, banners, and product videos for tradeshows; created quarterly digital marketing reports; assisted with in-store POP for Canadian Tire; produced bi-weekly e-blasts via Klaviyo; coordinated POP, banners, and video projects on Monday.com; optimized Hoover.ca website to increase monthly visitors and created AAA content for social media to boost brand awareness.

Account Executive at Birchall & Associates Inc.

January 1, 2023 - Present

Oversee digital marketing and advertising for mid-scale companies; create e-blast content for promotions; attend on-site events to ensure photography and videography are captured correctly; manage the Milwaukee Influencer program and digital campaigns, contributing to sales growth in 2023 and ongoing influencer relations.

Social Media Coordinator at SPIDERTECH

January 1, 2022 - January 1, 2023

Managed five social media brands, influencer programs, website maintenance, and event photography; created daily digital content to build brand presence across Instagram, Facebook, LinkedIn, Twitter, and TikTok; developed monthly social media reports; established 30-day schedules reviewed with CEO/management; edited video content for socials using Premiere Pro; managed influencer budget and outreach, contributing to website sales; led website and social media rebrand; created platform-specific social strategies; attended sponsored events for photography and industry connections.

Marketing Coordinator at F.A.S.T. Rescue

January 1, 2021 - January 1, 2022

Oversaw social media, event photography, and website optimization; developed flyers and brochures using Photoshop, Illustrator, and InDesign; produced weekly e-blasts through NetSuite CRM and Constant Contact to drive traffic; led campaigns on Facebook, LinkedIn, and Google Ads to build brand awareness; managed WordPress and Shopify sites for item updates and content changes; optimized product photos, SEO, and keywords; scrubbed email lists to reduce bounce rate; captured photography and video content at training courses; used Zoho Social to automate postings.

E-Commerce Coordinator at MOSAIC

January 1, 2020 - January 1, 2021

Created websites and digital campaigns for small businesses; used HubSpot CRM to organize clients by development stage; produced Facebook Business Manager and Google Ads campaigns to increase brand awareness; conducted cold calling and email marketing to improve client responsiveness.