Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Marketing Executive at Photobook Worldwide
June 1, 2018 - September 30, 2019Led and drove Shopify e-commerce strategies and operations in Malaysia & Singapore, including campaign planning, budget management, and performance marketing initiatives.
Marketing & Business Development Executive at DKSH Malaysia
May 1, 2016 - May 31, 2018Led global market expansion via collaborations with Lazada and Shopee across US, EU and SEA regions; contributed to revenue growth and platform acquisitions.
Marketing Intern at DKSH Malaysia
June 1, 2016 - September 30, 2016Supported marketing initiatives; assisted with CRM data, content, and campaign activities during a 4-month internship.
Marketing & E-commerce Lead at Photobook Worldwide
March 1, 2021 - March 31, 2022Led and drove all Shopify e-commerce strategies and operations in Malaysia & Singapore; managed content, CRM, and performance marketing initiatives.
Assistant Marketing Manager at Photobook Worldwide (via DKSH Malaysia)
January 1, 2016 - April 1, 2016Formulated and managed the marketing budget to ensure optimal expenditure across campaigns. Planned, executed and analyzed all marketing initiatives (seminars, exhibitions, telemarketing, email marketing, brochures, catalogs, etc.) to support growth.
Assistant Marketing Manager at Photobook Worldwide
September 1, 2019 - March 1, 2021Led global market expansion initiatives through collaborations with Lazada and Shopee across US, EU and SEA regions. Achieved revenue growth (> RM 3 million) as an acquisition platform in 2019. Managed content across platforms, built brand presence, and oversaw budgets, promos and pricing for over 150 SKUs. Planned mega campaigns (9.9, 11.11, 12.12) and coordinated with Performance Marketing to optimize engagement, traffic and ROAS.
Education
BA (Hons) Business Management and Marketing at KDU University College
January 1, 2013 - December 31, 2015BA (Hons) in Business Management and Marketing at Keele University
January 1, 2013 - January 1, 2015Diploma in Business Administration at KDU University College
January 1, 2015 - January 1, 2017Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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