Work experience· 6 roles

Marketing & E-commerce Lead · Photobook WorldwideMar 2021 – Mar 2022 · 1 yr 1 mo

Led and drove all Shopify e-commerce strategies and operations in Malaysia & Singapore; managed content, CRM, and performance marketing initiatives.

Assistant Marketing Manager · Photobook WorldwideSep 2019 – Mar 2021 · 1 yr 7 mos

Led global market expansion initiatives through collaborations with Lazada and Shopee across US, EU and SEA regions. Achieved revenue growth (> RM 3 million) as an acquisition platform in 2019. Managed content across platforms, built brand presence, and oversaw budgets, promos and pricing for over 150 SKUs. Planned mega campaigns (9.9, 11.11, 12.12) and coordinated with Performance Marketing to optimize engagement, traffic and ROAS.

Senior Marketing Executive · Photobook WorldwideJun 2018 – Sep 2019 · 1 yr 4 mos

Led and drove Shopify e-commerce strategies and operations in Malaysia & Singapore, including campaign planning, budget management, and performance marketing initiatives.

Marketing Intern · DKSH MalaysiaJun 2016 – Sep 2016 · 4 mos
Marketing & Business Development Executive · DKSH MalaysiaMay 2016 – May 2018 · 2 yrs 1 mo
Assistant Marketing Manager · Photobook Worldwide (via DKSH Malaysia)Jan 2016 – Apr 2016 · 4 mos

Education

BA (Hons) Business Management and Marketing · KDU University College2013 – 2015
BA (Hons) in Business Management and Marketing · Keele University2013 – 2015
Diploma in Business Administration · KDU University College2015 – 2017

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