Available to hire
I am a digital marketing leader with 9+ years of experience scaling startups and SMBs through performance marketing, SEO, and data-driven growth. I specialize in creating profitable campaigns across Google, Meta, TikTok, and YouTube, optimizing funnels, and driving measurable ROI with bootstrap budgets.
I have a proven track record of acquiring 10,000+ users at around a $3 CAC (well below industry averages) and delivering up to 1400% revenue growth by bootstrapping budgets. My work spans Indonesia & Malaysia market expansion, cross-border growth, and building CRM automation and AI-enabled chatbots to scale results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Indonesian Coordinator & Digital Marketing Team Leader at Alomaid Dot Com Sdn. Bhd.
January 1, 2023 - PresentLed Go to Market strategy for Indonesia & Malaysia markets, deploying CRM automation (AI chatbots, Omnichannel flows) to improve lead conversion by 35%. Coordinated all Indonesia B2B partners and led the marketing team including Talent Consultant, Content Creators, Key Opinion Leaders, SEO writers, and Advertiser Supports. Created digital marketing strategies across Google Ads, TikTok Ads, Meta Ads, and Google Business Profile, achieving 52.5x ROAS through dynamic creative optimization. Developed policy proposals within branding, formulated marketing and sales strategies, and identified tools and technologies to enhance performance and drive sales using data analysis.
Digital Marketing Strategic Lead at PT TirtaJaya Gemilang Interiorku
December 1, 2023 - July 18, 2025Generated IDR 1.4B ($90K) in revenue with an initial budget of only IDR 500K ($32). Developed and launched targeted Google Ads, SEO, and Meta campaigns. Built sales funnels, CRM processes, and optimized conversion paths. Spearheaded product-market fit iteration based on customer feedback.
Digital Marketing Strategic Lead at Tirtajaya Gemilang Abadi, Ltd.
August 1, 2016 - PresentDeveloped comprehensive marketing strategies aligned with company goals. Strategically utilized digital marketing tools such as Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO. Conducted market research and analyzed customer needs to identify target markets. Created and implemented effective marketing campaigns to improve lead generation and conversion rates. Monitored and analyzed marketing metrics to evaluate campaign effectiveness. Stayed updated with industry trends and emerging marketing techniques.
Indonesian Coordinator & Digital Marketing Team Leader at Alomaid Dot Com Sdn. Bhd.
January 1, 2023 - PresentLed Go to Market strategy for Indonesia & Malaysia markets, deploying CRM automation including AI chatbots and omnichannel flows to improve lead conversion by 35%. Coordinated all Indonesia B2B partners and led a Marketing Team including Talent Consultants, Content Creators, Key Opinion Leaders, SEO writers, and Advertiser supports. Created digital marketing strategies for Google Ads, TikTok Ads, Meta Ads, and Google Business Profile achieving 52.5x ROAS through dynamic creative optimization. Developed policy proposals within branding, formulated marketing and sales strategies, and identified performance-enhancing tools using data analysis.
Digital Marketing Strategic Lead at PT Tirtajaya Gemilang Interiorku
December 1, 2023 - July 18, 2025Generated $90K revenue from an initial budget of $32 by developing and launching targeted Google Ads, SEO, and Meta campaigns. Built sales funnels, CRM processes and optimized conversion paths. Spearheaded product-market fit iteration based on customer feedback.
Digital Marketing Strategic Lead at Tirtajaya Gemilang Abadi, Ltd.
August 1, 2016 - PresentDeveloped comprehensive marketing strategies aligned with company goals. Strategically utilized digital marketing tools such as Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO. Conducted market research and customer needs analysis to identify target markets. Implemented effective marketing campaigns leading to substantial improvements in lead generation and conversion rates. Monitored and analyzed marketing metrics to evaluate campaign effectiveness and stayed updated with industry trends.
Indonesian Coordinator & Digital Marketing Team Leader at Alomaid Dot Com Sdn. Bhd.
January 1, 2023 - PresentLed Go to Market strategy for Indonesia & Malaysia markets, deploying CRM automation (AI chatbots, Omnichannel flows) to improve lead conversion by 35%. Coordinated all Indonesia B2B partners. Led Marketing Team including Talent Consultant, Content Creators, Key Opinion Leaders, SEO writers, and Advertiser Supports. Created digital marketing strategies for Google Ads, TikTok Ads, Meta Ads, and Google Business Profile achieving 52.5x ROAS through dynamic creative optimization. Developed policy proposals within branding processes and formulated marketing and sales strategies by analyzing data to enhance sales performance.
Digital Marketing Strategic Lead at PT Tirtajaya Gemilang Interiorku
December 1, 2023 - July 18, 2025Generated IDR 1.4B ($90K) in revenue starting from an initial IDR 500K ($32) budget. Developed and launched targeted campaigns through Google Ads, SEO, and Meta platforms. Built efficient sales funnels, CRM processes, and optimized conversion paths. Led product-market fit iterations based on customer feedback.
Digital Marketing Strategic Lead at Tirtajaya Gemilang Abadi, Ltd.
August 1, 2016 - PresentDeveloped comprehensive marketing strategies aligned with company goals using tools including Google Ads, YouTube Ads, Meta Ads, TikTok Ads, and SEO. Conducted market research and analyzed customer behavior for target market identification. Led effective marketing campaigns resulting in significant improvement in lead generation and conversion rates. Monitored campaign metrics to evaluate effectiveness and stayed updated with industry trends.
Digital Marketing Strategist Lead at PT Tirta Jaya Gemilang
August 1, 2016 - PresentGenerated IDR 1.4B in revenue from an initial budget of IDR 500K; developed and launched targeted Google Ads, SEO, and paid campaigns; built sales funnels, CRM processes, and optimized conversion paths; drove cross-border expansion in Indonesia and Malaysia.
Digital Marketing Team Lead at StrateGift.com
January 1, 2023 - PresentCoordinated Indonesian digital marketing efforts; led Marketing Team including Talent Consultants, Content Creators, Key Opinion Leaders, SEO Writers, and Advertisers; developed campaigns across Google Ads, TikTok Ads, Meta Ads, and Google Business Profile; achieved 5.25x ROAS through dynamic creative optimization; proposed policy ideas within branding process and identified tools/tech to improve performance; responsible for coordinating all Indonesia B2B partners.
Indonesian Coordinator & Digital Marketing Team Leader at Strate Gift (portfolio)
January 1, 2023 - PresentCoordinated Indonesia B2B partnerships; led digital marketing team; built policy proposals and a marketing strategy for Google Ads, YouTube Ads, Meta Ads, and Google Business Profile; developed CRM automation and AI chatbot integration; optimized conversion paths and tracked performance metrics to drive growth across Indonesia and Malaysia.
Digital Marketing Strategist at PT Tirta Jaya Gemilang
August 1, 2016 - PresentDeveloped comprehensive marketing strategies aligned with company goals; utilized Google Ads, YouTube Ads, Meta Ads, TikTok Ads and SEO; built marketing funnels and CRM processes; monitored metrics and achieved significant ROAS improvements through data-driven optimization.
Digital Marketing Team Leader
January 1, 2023 - PresentLed Indonesian B2B partnerships and digital marketing initiatives as Digital Marketing Team Leader; responsible for CRM automation, multi-channel campaigns (Google, Meta, YouTube, TikTok), and cross-border expansion; drove growth through data-driven optimization and marketing funnels; aligned marketing efforts with business goals.
Digital Marketing Strategy Lead at PT Tirta Jaya Gemilang
January 1, 2016 - PresentDeveloped comprehensive marketing strategies aligned with company goals; utilized digital marketing tools (Google Ads, YouTube Ads, Meta Ads, TikTok Ads, SEO); created and implemented campaigns; built sales funnels; monitored performance; improved ROI.
Education
Bachelor of Social Science at University of Muhammadiyah Jakarta
September 18, 2017 - February 8, 2021Business & Entrepreneurship Courses at Drivhuset, Stockholm University
June 1, 2021 - June 1, 2022One-Year Entrepreneurship Program at Umar Usman Business School
August 1, 2013 - June 1, 2014Youth Forum at Forum Indonesia Muda
January 1, 2015 - September 13, 2025Business Mentoring Program at Hum Plus Institute
January 1, 2023 - June 1, 2023Top 15 National Bootcamp Participants at Kemkominfo (Ministry of Communications & Information Technology)
January 11, 2030 - September 13, 2025Business and Entrepreneurship Course at Drivhuset Stockholm University
June 20, 2021 - June 20, 2022Top 15 National Bootcamp Participants for Startup Founders at KEM KOMINFO bootcamp (Ministry of Communications and Informatics), Indonesia
November 20, 2021 - July 20, 2022Financial Literacy for Business Owner at Indonesian Islamic Business Forum (IIBF)
January 1, 2018 - December 31, 2018One-Year Entrepreneurship Program at Umar Usman Business School
August 20, 2013 - June 20, 2014Youth Forum (Forum Indonesia Muda) at Youth Forum Indonesia Muda
January 1, 2015 - December 31, 2015Business and Entrepreneurship Courses at Drivhuset, Stockholm University
June 1, 2021 - June 1, 2022Qualifications
Digital Marketing Course
January 1, 2023 - July 18, 2025Business and Entrepreneurship Courses
June 1, 2021 - June 30, 2022Top 15 National Bootcamp Participant for Startup Founders 1000 Startup Digital
November 1, 2021 - July 31, 2022Financial Literacy for Business Owner
January 1, 2018 - December 31, 2018Leadership and Character Building
January 1, 2015 - December 31, 2015One-Year Entrepreneurship Program
August 1, 2013 - June 30, 2014Business Mentoring Program
January 1, 2023 - June 30, 2023Digital Marketing Course
January 1, 2023 - July 18, 2025Business and Entrepreneurship Courses
June 1, 2021 - June 30, 2022Top 15 National Bootcamp Participants for Startup Founders 1000 Startup Digital by KEMKOMINFO
November 1, 2021 - July 31, 2022Financial Literacy for Business Owner Indonesian Islamic Business Forum
January 1, 2018 - December 31, 2018Leadership and Character Building Indonesia Youth Forum
January 1, 2015 - December 31, 2015One-Year Entrepreneurship Program Umar Usman Business School
August 1, 2013 - June 30, 2014Business Mentoring Program
January 1, 2023 - June 30, 2023Google Ads Certification
January 11, 2030 - September 13, 2025Google Analytics Certification
January 11, 2030 - September 13, 2025Conversion Optimization Certification
January 11, 2030 - September 13, 2025Search Console Certification
January 11, 2030 - September 13, 2025Google Ads Certification
January 11, 2030 - September 13, 2025Conversion Optimization Certification
January 11, 2030 - September 13, 2025Google Analytics Certification
January 11, 2030 - September 13, 2025Google Ads - Search Certification
January 11, 2030 - September 13, 2025Conversion Optimization Certification
January 11, 2030 - September 13, 2025Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Financial Services, Other, Real Estate & Construction, Computers & Electronics, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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