I'm Sophie Louise Allen, originally from New Zealand and based in London for the past 16 years. I bring 14 years of experience in motion design, graphic design, and creative direction across social, branding, and campaign work. I've collaborated with leading global brands, consistently pushing cultural and social boundaries through bold, impactful creative. I founded Either/Or Studio to prove that great ideas shouldn't come with compromise. As Motion Director / Founder, I lead creative direction for film, motion graphics, and all motion-related projects, while mentoring a small team and pitching concepts to clients. I’ve contributed to leadership at Dept, overseeing design output across a 42-strong team of designers, motion designers, and AI specialists, with motion-led work including rebrands for eBay and Mammut. My background also includes senior design leadership roles at Jellyfish and We Are Social, where I guided design direction for campaigns and brands.

Sophie Louise Allen

I'm Sophie Louise Allen, originally from New Zealand and based in London for the past 16 years. I bring 14 years of experience in motion design, graphic design, and creative direction across social, branding, and campaign work. I've collaborated with leading global brands, consistently pushing cultural and social boundaries through bold, impactful creative. I founded Either/Or Studio to prove that great ideas shouldn't come with compromise. As Motion Director / Founder, I lead creative direction for film, motion graphics, and all motion-related projects, while mentoring a small team and pitching concepts to clients. I’ve contributed to leadership at Dept, overseeing design output across a 42-strong team of designers, motion designers, and AI specialists, with motion-led work including rebrands for eBay and Mammut. My background also includes senior design leadership roles at Jellyfish and We Are Social, where I guided design direction for campaigns and brands.

Available to hire

I’m Sophie Louise Allen, originally from New Zealand and based in London for the past 16 years. I bring 14 years of experience in motion design, graphic design, and creative direction across social, branding, and campaign work. I’ve collaborated with leading global brands, consistently pushing cultural and social boundaries through bold, impactful creative.

I founded Either/Or Studio to prove that great ideas shouldn’t come with compromise. As Motion Director / Founder, I lead creative direction for film, motion graphics, and all motion-related projects, while mentoring a small team and pitching concepts to clients. I’ve contributed to leadership at Dept, overseeing design output across a 42-strong team of designers, motion designers, and AI specialists, with motion-led work including rebrands for eBay and Mammut. My background also includes senior design leadership roles at Jellyfish and We Are Social, where I guided design direction for campaigns and brands.

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Language

English
Fluent

Work Experience

Associate Design Director at We Are Social (London)
May 1, 2022 - October 3, 2025
Led design direction for social, branding, and campaign work; collaborated with cross-functional teams to deliver motion-focused projects.
Head of Design at Jellyfish (London)
August 1, 2020 - October 3, 2025
Led the design function; oversaw branding and motion outputs; mentored design team.

Education

BA Graphic Design (First Class with Honours) at Ravensbourne University London
January 11, 2030 - October 3, 2025
Masterclass in Art Direction at D&AD London
January 11, 2030 - October 3, 2025
Certificate in Photography at Central Saint Martins London
January 11, 2030 - October 3, 2025

Qualifications

Masterclass in Art Direction
January 11, 2030 - October 3, 2025
Certificate in Photography
January 11, 2030 - October 3, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet