Good morning, I am Sabrina Poli, a freelance Art Director and Brand Manager with extensive experience in branding, visual identity and integrated communication projects. Throughout my career, I have worked with a wide variety of brands and companies, handling both the strategic and creative aspects, including concept development, the creation of visual systems and communication materials, packaging, presentations, photo shoots and campaigns, as well as the coordination of the vendors involved.
My approach to design is very practical: I start with the brief, understand the brand’s positioning, translate objectives into a clear visual direction, and guide the project through to its final realisation while maintaining consistency, quality, and a focus on the end result. I develop projects by working closely with clients and internal and external teams to coordinate the various stages of development. Please find attached my portfolio, which features a selection of projects to illustrate my approach to work. I work remotely as a freelancer and, when needed, also make periodic on-site visits to the company. I am available for an introductory call. Please find the link to download my portfolio below.
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