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Results-driven professional with over two decades of cross-industry experience in communication, coordination, project management, business development and content writing. Eager to apply my experience in a role that supports growth, improves processes and contributes positively to the organization. Raised in Dubai with 20 years of multicultural exposure, I am a passionate traveler, enthusiastic photographer and yoga practitioner, always pursuing opportunities to learn and grow. Languages: English, Urdu.…Results-driven professional with over two decades of cross-industry experience in communication, coordination, project management, business development and content writing. Eager to apply my experience in a role that supports growth, improves processes and contributes positively to the organization. Raised in Dubai with 20 years of multicultural exposure, I am a passionate traveler, enthusiastic photographer and yoga practitioner, always pursuing opportunities to learn and grow. Languages: English, Urdu.

Shelly Amjad

Copywriter, Audio Transcriber, Writer, +7

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Results-driven professional with over two decades of cross-industry experience in communication, coordination, project management, business development and content writing. Eager to apply my experience in a role that supports growth, improves processes and contributes positively to the organization. Raised in Dubai with 20 years of multicultural exposure, I am a passionate traveler, enthusiastic photographer and yoga practitioner, always pursuing opportunities to learn and grow. Languages: English, Urdu.…Results-driven professional with over two decades of cross-industry experience in communication, coordination, project management, business development and content writing. Eager to apply my experience in a role that supports growth, improves processes and contributes positively to the organization. Raised in Dubai with 20 years of multicultural exposure, I am a passionate traveler, enthusiastic photographer and yoga practitioner, always pursuing opportunities to learn and grow. Languages: English, Urdu.

Available to hire

Results-driven professional with over two decades of cross-industry experience in communication, coordination, project management, business development and content writing. Eager to apply my experience in a role that supports growth, improves processes and contributes positively to the organization.

Raised in Dubai with 20 years of multicultural exposure, I am a passionate traveler, enthusiastic photographer and yoga practitioner, always pursuing opportunities to learn and grow. Languages: English, Urdu.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Manager Content & Copywriting at Daairah Creative Agency

May 1, 2022 - October 28, 2025

Develop content strategies aligned with the brand and audience. Manage content calendars for consistent delivery. Write and edit content and copy for digital platforms. Produce SEO-friendly content to increase traffic. Audit content to identify gaps and optimize.

Key Account Manager at Digithentic Ltd.

February 1, 2022 - February 1, 2022

Liaised with business heads, trained sales teams, conducted sales pitches and demos and played an instrumental role in launching Pakistan’s first Consumer Engagement Platform, Tasalle. Contributed content and supervised the company’s app and web page development process. Backend database management and app testing. Digital printing of security codes. Recruitment and training of new hiring. Managed the CEO’s schedule, correspondences, travel arrangements and CSR activities.

Head of Travels & Hospitality at Blaze Travels & Tours

May 1, 2019 - May 1, 2019

Coordinated with international travel agents for tour planning and bookings. Attended global travel markets, conferences, and FAM trips. Designed FIT and MICE tour packages for groups of 2 – 150 pax. Designed and updated social media pages contents and tour package promotions. Planned and executed inbound (local) group tours.

Head of Travels & Hospitality at Blaze Travels & Tours

May 31, 2019 - May 31, 2019

Coordinated with international travel agents for tour planning and bookings. Attended global travel markets, conferences, and FAM trips. Designed FIT and MICE tour packages for groups of 2–150 pax. Designed and updated social media pages contents and tour package promotions. Planned and executed inbound (local) group tours.

Manager Content & Copywriting at Daairah Creative Agency

May 1, 2022 - November 24, 2025

Developed content strategies aligned with the brand and audience; managed content calendars for consistent delivery; wrote and edited content and copy for digital platforms; produced SEO-friendly content to increase traffic; audited content to identify gaps and optimize.

Key Account Manager at Digithentic Ltd. Lahore

February 1, 2022 - February 1, 2022

Liaised with business heads, trained sales teams, conducted sales pitches and demos; instrumental in launching Pakistan’s first Consumer Engagement Platform, Tasalle; contributed content and supervised the company’s app and web page development process; backend database management and app testing in coordination with international partners; coding and digital printing of security codes; recruitment and training of new hires; managed the CEO’s schedule, correspondences, travel arrangements and CSR activities.