Senior creative and strategic graphic designer with 10+ years of experience translating complex ideas into compelling visual narratives. Driven to build cohesive brand systems, enhance user experiences, and create meaningful design that solves problems and connects with people.…

Santiago Alonso

PRO

Senior creative and strategic graphic designer with 10+ years of experience translating complex ideas into compelling visual narratives. Driven to build cohesive brand systems, enhance user experiences, and create meaningful design that solves problems and connects with people.…

Available to hire

Senior creative and strategic graphic designer with 10+ years of experience translating complex ideas into compelling visual narratives. Driven to build cohesive brand systems, enhance user experiences, and create meaningful design that solves problems and connects with people.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

Graphic Designer at Billboard Agency International
September 13, 2021 - June 30, 2025
Created visuals, promotional materials and manufacturing guidelines for clients including multinational brands in the liquor, beverage, food, sports, healthcare services and telecommunication sectors. Designed PoP store displays, custom packaging and merchandise going from conceptualization to pre-press and manufacturing guidelines. Copy-writing for sales tools, websites and social media.
Medical Interpreter at Language Line Solutions
September 1, 2020 - July 30, 2021
English/Spanish medical interpreter assisting in communication and empathy based support with non-English speaking clients in medical calls from the UK, Australia, USA, and Canada.
Graphic Designer at Ezqualo Laboratorio Creativo
June 4, 2018 - January 25, 2019
Created branding solutions for internal and external teams within multinational automotive brands for PoP, B2B and event applications. Managed teamwork for physical implementation of guerrilla marketing and traditional campaign implementation.
Graphic Designer/Account Manager at Heinestelle
April 3, 2017 - May 31, 2018
Head in-house designer and account manager within a multinational tool manufacturing brand. Developing branding implementation and localization solutions while leading and managing a multi-brand transition towards new branding guidelines.
Designer/Artist at Los Carpinteros
June 1, 2015 - August 28, 2015
Provided translation, and project development, as well as artistic, flexible creative solutions, and traditional illustration techniques for the creation of unique art pieces meant for display in museums and galleries across Europe, North and South America.
Junior Graphic Designer at Karma Comunicacion
June 2, 2014 - December 20, 2014
As a graphic designer, illustrator, and social media manager, generated branding assets, logos and both traditional and digital only illustrations. Visual development of UI elements for mobile applications. Researched, planned and executed social media campaigns for existing and new clients.
Graphic Design Intern at Karma Comunicacion
February 4, 2013 - June 28, 2013
Created illustrations, brand applications, content development and managed physical media management for hand-off to client.

Education

Master in Business Administration at Universidad del Valle de Mexico
August 5, 2019 - August 27, 2021
Master in Business Administration, specialty in talent direction
Bachelor in Graphic Design at Universidad del Valle de Mexico (UVM) | European University of Madrid
July 3, 2012 - October 15, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Professional Services, Healthcare
    uniE621 Soulutions
    The overall identity for Soulutions is deeply tied to the concept of "shooting for the stars," evoking a sense of lofty aspirations and limitless potential. The use of galaxy imagery throughout the branding is not merely aesthetic; it's a visual metaphor for the brand's commitment to achieving exceptional results for its clients. This imagery speaks to the expansive possibilities in every project, positioning Soulutions as a partner that can help brands reach beyond their current boundaries. The identity is a testament to the idea that great design and flawless execution can elevate a brand to new heights, creating a sense of wonder and professionalism in equal measure. branding logo brandidentity…
    uniE621 El Yerbero
    The new brand identity for El Yerbero was designed to bridge ancestral folk remedies with a modern, clean aesthetic. The goal was to bring a sense of medical credibility to natural healing, using clean lines and refined typography to instill confidence. This new-look honours traditional wisdom while positioning the brand as a contemporary leader in natural health.graphicdesigner branding alternativeremedies…
    uniE621 Statum
    The brand identity for Statum, a dynamic firm at the intersection of legal and real estate consulting, was conceived to convey a sense of authority, precision, and lasting value. The design approach was rooted in the company's promise to clients: building a future on a foundation of high-class results. A visual language that speaks to both the gravitas of legal counsel and the aspirational nature of real estate ventures was created. Ensuring that every element of the brand resonated with professionalism and trust. branding logo CorporateIdentity…