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I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy. I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.…I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy. I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.

Sebastian Hoyos

Social Media Manager, Social Media Freelancer, Content Creator, +7

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I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy. I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.…I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy. I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.

Available to hire

I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy.
I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Specialist at Talent.com

June 1, 2025 - October 2, 2025

Led comprehensive social media operations across Instagram, TikTok, Twitter, LinkedIn, Threads, Facebook, and YouTube for B2B, B2C, HR, and PR initiatives. Created end-to-end multimedia content in English, French, Spanish, and German. Built and managed internal content calendars, digital asset libraries, and reporting systems. Produced internal corporate content, including townhall videos and onboarding assets. Partnered with HR to support global employer branding campaigns across LATAM, EMEA, and North America. Leveraged AI tools for voiceovers, video editing, and content repurposing to optimize production workflows. Independently managed global social presence and advertising budget.

Social Media Specialist | Content Creator | Store Manager at EVANGELISTA SPORTS INC.

January 1, 2025 - October 2, 2025

Managed all social channels and digital campaigns using original video, photo, and graphic content. Coordinated influencer and athlete collaborations; organized in-store events and promotional giveaways. Designed custom merchandise and in-store visuals. Oversaw printing operations and brand supplier relations. Led store operations, including team management, customer service, sales targets, and merchandising.

Visual Merchandising & Marketing Assistant Manager at RUDSAK INC.

January 1, 2015 - October 2, 2025

Supported marketing initiatives and store-level operations; maintained visual standards and merchandising plans to reflect seasonal trends. Ensured brand guidelines were followed by staff while enhancing customer experiences.

Visual Merchandising Supervisor | Marketing Stylist at BCBG MAX AZRIA

January 1, 2014 - October 2, 2025

Led visual merchandising execution, including floor sets and window displays. Provided styling support for marketing shoots and in-store promotions. Trained retail staff on product knowledge, brand representation, and customer interaction.

Founder & Creative Director at SEBASTOS LAB

January 1, 2008 - Present

Founded and directed Sebastos Lab remotely; developed fashion collections for men and women; managed creative direction, marketing, and content for brand clients. Delivered social media campaigns, photography, and videography; provided branding and personal styling consulting for entrepreneurs.

Men’s Clothing Designer | Fashion Designer | Visual Supervisor at Domenico S.A.S

January 1, 2012 - October 2, 2025

Designed and presented seasonal clothing and footwear collections. Managed product development and final quality control. Trained retail staff on visual presentation, product knowledge, and store standards.

Photographer | Coolhunter | Image Consultant at LookYourLook.com

January 1, 2011 - October 2, 2025

Produced photography for fashion events and editorial content. Conducted trend research and coolhunting for brand insights. Offered image consulting and styling support for clients and collaborators.