Sebastian Hoyos
I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy.
About
I am a multilingual Social Media and Content Strategist with 12+ years of international experience in digital communications, social media management, content creation, and brand strategy.
I specialize in end-to-end content production—including videography, photography, design, and copywriting—and I drive engagement and brand visibility through audience-first strategies, AI-powered tools, and cross-team collaboration across North America, EMEA, and LATAM. I also bring a strong background in retail marketing, employer branding, internal communications, and visual merchandising.
- 18 years' experience
- Joined October 2025
Skills· 17
Languages
- EnglishFluent
- FrenchFluent
- Spanish; CastilianFluent
Industry experience
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
- Consumer Goods
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Work experience· 7 roles
Led comprehensive social media operations across Instagram, TikTok, Twitter, LinkedIn, Threads, Facebook, and YouTube for B2B, B2C, HR, and PR initiatives. Created end-to-end multimedia content in English, French, Spanish, and German. Built and managed internal content calendars, digital asset libraries, and reporting systems. Produced internal corporate content, including townhall videos and onboarding assets. Partnered with HR to support global employer branding campaigns across LATAM, EMEA, and North America. Leveraged AI tools for voiceovers, video editing, and content repurposing to optimize production workflows. Independently managed global social presence and advertising budget.
Managed all social channels and digital campaigns using original video, photo, and graphic content. Coordinated influencer and athlete collaborations; organized in-store events and promotional giveaways. Designed custom merchandise and in-store visuals. Oversaw printing operations and brand supplier relations. Led store operations, including team management, customer service, sales targets, and merchandising.
Supported marketing initiatives and store-level operations; maintained visual standards and merchandising plans to reflect seasonal trends. Ensured brand guidelines were followed by staff while enhancing customer experiences.
Education
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