Hi! I am Elsa Oroz, Sr. Graphic Designer and Creative Director with a strong background in branding, visual communication, and marketing design, I specialize in creating visuals that not only look beautiful—but connect meaningfully with their audience. With nearly 10 years of experience in branding, creative direction, and marketing design. My work bridges creativity and strategy, helping brands communicate with clarity and intention across print, digital, packaging, and large-scale formats. I’ve worked in both fast-paced agencies and corporate global teams, giving me a unique ability to adapt, collaborate cross-functionally, and deliver design that’s both creative and effective. For over 7 years, I’ve specialized in the healthcare and medical device industry, leading the creation of FDA-compliant, impactful materials within highly regulated environments. I believe good design is more than just a pretty picture — it’s about the meaning behind every element and the emotions it evokes. People don’t just buy products; they connect with feelings. That’s why I approach design with purpose, precision, and creativity, crafting visuals that resonate deeply with your audience and elevate your brand. My work is built on the belief that great design starts with truly understanding your goals. Whether you’re launching a new brand, refining an existing identity, or need support with marketing campaigns, I’m here to help you strengthen your brand and bring your vision to life—with elegance, precision, and creativity—so you can focus on your business. **Employment and project experience** March 2025 - Present Founder of SELSA studio 2023 - 2025 Senior Global Graphic Designer & Creative Director CooperVision |. Global Marketing Communications 2019-2023 Senior Graphic Designer CooperVision Specialty EyeCare | Marketing - Americas 2017 - 2019 Graphic Designer/ Marketing Specialist | Paragon Vision Sciences…

Elsa Oroz

Hi! I am Elsa Oroz, Sr. Graphic Designer and Creative Director with a strong background in branding, visual communication, and marketing design, I specialize in creating visuals that not only look beautiful—but connect meaningfully with their audience. With nearly 10 years of experience in branding, creative direction, and marketing design. My work bridges creativity and strategy, helping brands communicate with clarity and intention across print, digital, packaging, and large-scale formats. I’ve worked in both fast-paced agencies and corporate global teams, giving me a unique ability to adapt, collaborate cross-functionally, and deliver design that’s both creative and effective. For over 7 years, I’ve specialized in the healthcare and medical device industry, leading the creation of FDA-compliant, impactful materials within highly regulated environments. I believe good design is more than just a pretty picture — it’s about the meaning behind every element and the emotions it evokes. People don’t just buy products; they connect with feelings. That’s why I approach design with purpose, precision, and creativity, crafting visuals that resonate deeply with your audience and elevate your brand. My work is built on the belief that great design starts with truly understanding your goals. Whether you’re launching a new brand, refining an existing identity, or need support with marketing campaigns, I’m here to help you strengthen your brand and bring your vision to life—with elegance, precision, and creativity—so you can focus on your business. **Employment and project experience** March 2025 - Present Founder of SELSA studio 2023 - 2025 Senior Global Graphic Designer & Creative Director CooperVision |. Global Marketing Communications 2019-2023 Senior Graphic Designer CooperVision Specialty EyeCare | Marketing - Americas 2017 - 2019 Graphic Designer/ Marketing Specialist | Paragon Vision Sciences…

Available to hire

Hi!
I am Elsa Oroz, Sr. Graphic Designer and Creative Director with a strong background in branding, visual communication, and marketing design, I specialize in creating visuals that not only look beautiful—but connect meaningfully with their audience.

With nearly 10 years of experience in branding, creative direction, and marketing design. My work bridges creativity and strategy, helping brands communicate with clarity and intention across print, digital, packaging, and large-scale formats.

I’ve worked in both fast-paced agencies and corporate global teams, giving me a unique ability to adapt, collaborate cross-functionally, and deliver design that’s both creative and effective. For over 7 years, I’ve specialized in the healthcare and medical device industry, leading the creation of FDA-compliant, impactful materials within highly regulated environments.

I believe good design is more than just a pretty picture — it’s about the meaning behind every element and the emotions it evokes. People don’t just buy products; they connect with feelings. That’s why I approach design with purpose, precision, and creativity, crafting visuals that resonate deeply with your audience and elevate your brand.

My work is built on the belief that great design starts with truly understanding your goals. Whether you’re launching a new brand, refining an existing identity, or need support with marketing campaigns, I’m here to help you strengthen your brand and bring your vision to life—with elegance, precision, and creativity—so you can focus on your business.

Employment and project experience

March 2025 - Present
Founder of SELSA studio

2023 - 2025
Senior Global Graphic Designer & Creative Director
CooperVision |. Global Marketing Communications

2019-2023
Senior Graphic Designer
CooperVision Specialty EyeCare | Marketing - Americas

2017 - 2019
Graphic Designer/ Marketing Specialist | Paragon Vision Sciences

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Creative Director at SELSA Studio
January 1, 2025 - November 11, 2025
Lead creative direction and design for eye care clients, from a specialty contact lens manufacturer to an optometry practice, crafting cohesive brand identities and integrated marketing campaigns. Oversee creative production, client relations, and business operations from concept to delivery.
Global Senior Graphic Designer at CooperVision | Global Marketing Communications
January 1, 2025 - January 1, 2025
Led the creative direction for major global initiatives, including CooperVision’s sustainability campaign, achieving an 85% adoption worldwide and ensuring brand consistency across regions. Collaborated with global stakeholders and cross-functional teams to develop strategic briefs and deliver cohesive content for product marketing, internal communications, and training materials. Created digital and print assets, including large-format graphics, corporate templates, and interactive POP displays, strengthening brand presence and customer engagement. Developed and refined brand guidelines, including logo standards and private label/house brand visual identity, ensuring consistency across all materials. Managed external creative teams and agencies, providing strategic direction to maintain brand standards and meet project deadlines.
Senior Graphic Designer at CooperVision Specialty EyeCare | Marketing - Americas
January 1, 2023 - January 1, 2023
Led design for multiple specialty contact lens brands, producing marketing materials to support sales doctor education & training materials, patient user instructions, and product promotion. Designed industry-leading trade show materials, including booth designs, large-format prints, promotional assets, and interactive marketing products, enhancing brand engagement and visibility in industry events. Developed technical training modules for practitioner certification, lens fitting guides, and patient care handling guides to enhance product knowledge, drive sales, and improve patient care. Integrated newly acquired lenses into the company’s brand portfolio, ensuring smooth branding alignment across all assets.
Co-owner & Managing Partner at Smart Disinfecting
January 1, 2023 - January 1, 2023
Launched and managed all aspects of the business, from branding to operations. Oversaw marketing strategy and built a complete brand ecosystem — including visual identity, digital presence, marketing collateral, and customer experience systems.
Graphic Designer/ Marketing Specialist at Paragon Vision Sciences
January 1, 2019 - January 1, 2019
Drove a 50% sales increase through strategic marketing and product positioning. Produced global marketing campaigns, including brochures, trade show materials, and interactive marketing materials, enhancing customer engagement at industry events.
Graphic Designer / Marketing Specialist at Paragon Vision Sciences
January 1, 2019 - January 1, 2019
Drove a 50% sales increase through strategic marketing and product positioning. Produced global marketing campaigns, including brochures, trade show materials, and interactive marketing materials, enhancing customer engagement at industry events.

Education

Bachelor of Science in Graphic Design at Arizona State University
January 1, 2013 - January 1, 2016
Associate of Arts Degree at Chandler-Gilbert Community College
January 1, 2010 - January 1, 2012
Bachelor of Science in Graphic Design at Arizona State University
January 1, 2013 - January 1, 2016
Associate of Arts Degree at Chandler-Gilbert Community College
January 1, 2010 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Manufacturing, Professional Services, Media & Entertainment
    paper Sustainability Refresh

    This global sustainability refresh aligned CooperVision’s messaging and visuals under one unified, inspiring system.
    I led the creative direction — establishing the full visual language used across global teams. Every detail was crafted to reflect the company’s commitment to both people and planet.
    Translating a complex global sustainability strategy into a simple, story-driven visual system that could be easily adopted worldwide. The solution required:
    A regenerative visual framework
    Master hero imagery
    Initiative-specific visuals
    Full design toolkit covering all content types — while maintaining cultural relevance and brand alignment across diverse global markets.

    MY ROLE
    Led creative direction for the full Sustainability 2024 visual refresh.
    Designed the regenerative framework and master hero visuals representing the company’s commitments.
    Provided creative direction and developed visual guidelines, including: approved imagery, typography, text treatments, and general design system.
    Collaborated with internal teams who provided messaging, claims, and web copy, ensuring visual coherence across all content.
    Directed partner agencies producing video, digital, hand-painted graphics, and additional content.

    • RESULTS -
      The toolkit is now used globally by internal and external-facing teams. It has improved consistency in sustainability messaging, made complex data more visually digestible, and served as a flexible system adopted across platforms.
      GLOBAL ADOPTION - Toolkit adopted ≈90% company-wide
      COLLABORATION - Cross-functional collaboration between Sustainability, MarCom, PR, Digital, Regional teams & agency
      CONSISTENCY -nIncreased clarity and visual consistency in sustainability messaging