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Results-driven Digital Marketing Strategist with 10+ years of experience designing automation-driven campaigns that improve enrollment, engagement, and ROI. I specialize in marketing automation, CRM integrations, and AI-enhanced personalization to support student lifecycle journeys end to end. I partner with cross-functional teams to align messaging with growth goals, build nurture and onboarding workflows across email/SMS/retargeting, and deliver executive-ready KPI dashboards. I use data-backed insights and AI tools to optimize performance and drive measurable recruitment and retention outcomes.…Results-driven Digital Marketing Strategist with 10+ years of experience designing automation-driven campaigns that improve enrollment, engagement, and ROI. I specialize in marketing automation, CRM integrations, and AI-enhanced personalization to support student lifecycle journeys end to end. I partner with cross-functional teams to align messaging with growth goals, build nurture and onboarding workflows across email/SMS/retargeting, and deliver executive-ready KPI dashboards. I use data-backed insights and AI tools to optimize performance and drive measurable recruitment and retention outcomes.

Shaundra Anita McLamb

Digital Marketer, Marketing Automation Specialist, Marketer, +2

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Results-driven Digital Marketing Strategist with 10+ years of experience designing automation-driven campaigns that improve enrollment, engagement, and ROI. I specialize in marketing automation, CRM integrations, and AI-enhanced personalization to support student lifecycle journeys end to end. I partner with cross-functional teams to align messaging with growth goals, build nurture and onboarding workflows across email/SMS/retargeting, and deliver executive-ready KPI dashboards. I use data-backed insights and AI tools to optimize performance and drive measurable recruitment and retention outcomes.…Results-driven Digital Marketing Strategist with 10+ years of experience designing automation-driven campaigns that improve enrollment, engagement, and ROI. I specialize in marketing automation, CRM integrations, and AI-enhanced personalization to support student lifecycle journeys end to end. I partner with cross-functional teams to align messaging with growth goals, build nurture and onboarding workflows across email/SMS/retargeting, and deliver executive-ready KPI dashboards. I use data-backed insights and AI tools to optimize performance and drive measurable recruitment and retention outcomes.

Available to hire

Results-driven Digital Marketing Strategist with 10+ years of experience designing automation-driven campaigns that improve enrollment, engagement, and ROI. I specialize in marketing automation, CRM integrations, and AI-enhanced personalization to support student lifecycle journeys end to end.

I partner with cross-functional teams to align messaging with growth goals, build nurture and onboarding workflows across email/SMS/retargeting, and deliver executive-ready KPI dashboards. I use data-backed insights and AI tools to optimize performance and drive measurable recruitment and retention outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Owner & Digital Marketing Director at The McLamb Group (Maximum Business Online)

January 1, 2016 - Present

Led end-to-end marketing strategy and automation systems for local service businesses, financial services clients, and digital product brands. Designed full-funnel automation campaigns across email, SMS, and retargeting, improving lead conversion rates by 25–30%+. Managed CRM integrations (Salesforce, HubSpot) with custom data sync workflows for accurate pipeline reporting. Built AI-driven personalization frameworks using GPT-based tools and architected multi-step nurture flows with conditional logic and A/B testing in GoHighLevel, HubSpot, and Pardot. Developed executive KPI dashboards in Google Analytics, Looker Studio, and Tag Manager to track lead applications and enrollment impact. Partnered with creative and sales teams to align campaign messaging with target audiences; led local SEO and Google Business Profile optimization for 20+ client accounts and developed AI-powered GPT systems for inquiry responses, content production, and search monitoring across client brands.