I’m an integrated marketing professional with 14+ years of experience across advertising agencies, media publishers, and in-house brand teams. I lead multi-channel B2B and B2C campaigns from strategy through execution, delivering high-impact digital and experiential marketing initiatives with measurable results. I’ve built partnerships with brands, orchestrated end-to-end events and activations, and used data-driven insights to refine storytelling and drive growth. I enjoy collaborating across teams to create compelling content and experiences that boost visibility and business outcomes. My career spans leading cross-functional campaigns, developing content strategy, and delivering tangible results for global brands. I’m passionate about turning insights into creative, performance-driven programs and thriving in fast-paced environments where collaboration and experimentation are valued.…

Sabine Francois

I’m an integrated marketing professional with 14+ years of experience across advertising agencies, media publishers, and in-house brand teams. I lead multi-channel B2B and B2C campaigns from strategy through execution, delivering high-impact digital and experiential marketing initiatives with measurable results. I’ve built partnerships with brands, orchestrated end-to-end events and activations, and used data-driven insights to refine storytelling and drive growth. I enjoy collaborating across teams to create compelling content and experiences that boost visibility and business outcomes. My career spans leading cross-functional campaigns, developing content strategy, and delivering tangible results for global brands. I’m passionate about turning insights into creative, performance-driven programs and thriving in fast-paced environments where collaboration and experimentation are valued.…

Available to hire

I’m an integrated marketing professional with 14+ years of experience across advertising agencies, media publishers, and in-house brand teams. I lead multi-channel B2B and B2C campaigns from strategy through execution, delivering high-impact digital and experiential marketing initiatives with measurable results. I’ve built partnerships with brands, orchestrated end-to-end events and activations, and used data-driven insights to refine storytelling and drive growth. I enjoy collaborating across teams to create compelling content and experiences that boost visibility and business outcomes.

My career spans leading cross-functional campaigns, developing content strategy, and delivering tangible results for global brands. I’m passionate about turning insights into creative, performance-driven programs and thriving in fast-paced environments where collaboration and experimentation are valued.

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Language

English
Fluent

Work Experience

Marketing Manager at Self-Employed
January 1, 2023 - Present
Developed and executed multi-platform social content strategies; managed campaigns from concept through publishing and performance analysis to grow audience engagement and visibility; partnered with brands to create content that advances their objectives and engages target audiences; oversaw end-to-end production of video shoots and creative assets; supported on-site experiential activations for global brands, including Channel and SheaMoisture; leveraged analytics to refine content strategy, contributing to significant audience growth on YouTube in 2024.
Marketing Manager at Milestone Technologies
October 1, 2021 - December 1, 2022
Led end-to-end B2B marketing content initiatives for Meta for Business; partnered cross-functionally with sales, creative, web production, and product teams to deliver integrated marketing assets aligned to business objectives; managed stakeholder relationships across internal teams, agencies, and creators; balanced strategic storytelling with performance-driven messaging; produced and distributed 100+ case studies and success stories to reinforce Meta’s value proposition.
Senior Marketing Executive at Hong Kong Tourism Board
January 1, 2018 - March 1, 2019
Executed large-scale domestic and international event programs for the MICE division; managed logistics for multi-day international client site inspections, travel, itineraries, VIP hospitality, and budget oversight; developed digital marketing and promotional content positioning Hong Kong as a premier destination for business events; expanded responsibilities to include PR reporting and media valuation for the awards program.
Marketing Manager at RMDS Lab
September 1, 2019 - October 1, 2021
Developed integrated marketing campaigns across email, social, paid media, and experiential channels to drive membership growth and event participation; planned and executed on- and off-site events, including conferences and community programming, managing vendors, budgets, and logistics; produced and distributed 1,600 registrations for a multi-day international conference through targeted digital campaigns and partnerships.
Marketing Manager at Vibe Media / Spin Media
June 1, 2012 - January 1, 2014
Created and launched integrated marketing programs across print and digital channels for VIBE and Spin Media; led end-to-end event planning and execution, including concept development, vendor coordination, talent booking, PR partnerships, and on-site production; developed content to support campaigns and experiences; built a CRM database of 1,400+ leads and drove PR reporting and program evaluation; launched the VIBE Impact Awards, the company’s highest-grossing event program.
Assistant Media Planner at Maxus
March 1, 2011 - February 1, 2012
Supported integrated media planning across print and television channels for the UPS account; coordinated campaign reporting across eight international markets; collaborated with buying teams and publishers to align media plans with campaign strategy and execution timelines; contributed to a scalable multi-publisher advertising approach.

Education

Bachelor of Arts in Communications at University of Pennsylvania
January 11, 2030 - May 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality