Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Steffi, a Swiss-based freelance copywriter and storyteller with a love for beauty, lifestyle and brands. I’ve collaborated with retailers and publishers like Jelmoli, Coop, Estée Lauder and Prestige Magazine, and I run Hey Pretty, a Swiss beauty blog with thousands of monthly readers. I craft engaging copy, translate content, and help brands connect with their audience through authentic storytelling and thoughtful content creation. When I’m not writing, I host and edit content for radio and video, and I enjoy collaborating with clients to develop campaigns that feel inspiring and true to a brand. I’m passionate about delivering high-quality, on-brand content that resonates with audiences and drives engagement.…Hi, I’m Steffi, a Swiss-based freelance copywriter and storyteller with a love for beauty, lifestyle and brands. I’ve collaborated with retailers and publishers like Jelmoli, Coop, Estée Lauder and Prestige Magazine, and I run Hey Pretty, a Swiss beauty blog with thousands of monthly readers. I craft engaging copy, translate content, and help brands connect with their audience through authentic storytelling and thoughtful content creation. When I’m not writing, I host and edit content for radio and video, and I enjoy collaborating with clients to develop campaigns that feel inspiring and true to a brand. I’m passionate about delivering high-quality, on-brand content that resonates with audiences and drives engagement.

Steffi Hidber





Hi, I’m Steffi, a Swiss-based freelance copywriter and storyteller with a love for beauty, lifestyle and brands. I’ve collaborated with retailers and publishers like Jelmoli, Coop, Estée Lauder and Prestige Magazine, and I run Hey Pretty, a Swiss beauty blog with thousands of monthly readers. I craft engaging copy, translate content, and help brands connect with their audience through authentic storytelling and thoughtful content creation. When I’m not writing, I host and edit content for radio and video, and I enjoy collaborating with clients to develop campaigns that feel inspiring and true to a brand. I’m passionate about delivering high-quality, on-brand content that resonates with audiences and drives engagement.…Hi, I’m Steffi, a Swiss-based freelance copywriter and storyteller with a love for beauty, lifestyle and brands. I’ve collaborated with retailers and publishers like Jelmoli, Coop, Estée Lauder and Prestige Magazine, and I run Hey Pretty, a Swiss beauty blog with thousands of monthly readers. I craft engaging copy, translate content, and help brands connect with their audience through authentic storytelling and thoughtful content creation. When I’m not writing, I host and edit content for radio and video, and I enjoy collaborating with clients to develop campaigns that feel inspiring and true to a brand. I’m passionate about delivering high-quality, on-brand content that resonates with audiences and drives engagement.

Available to hire

Hi, I’m Steffi, a Swiss-based freelance copywriter and storyteller with a love for beauty, lifestyle and brands. I’ve collaborated with retailers and publishers like Jelmoli, Coop, Estée Lauder and Prestige Magazine, and I run Hey Pretty, a Swiss beauty blog with thousands of monthly readers. I craft engaging copy, translate content, and help brands connect with their audience through authentic storytelling and thoughtful content creation.

When I’m not writing, I host and edit content for radio and video, and I enjoy collaborating with clients to develop campaigns that feel inspiring and true to a brand. I’m passionate about delivering high-quality, on-brand content that resonates with audiences and drives engagement.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Editor and Host at Radio 105 Network

January 1, 1992 - December 31, 2006

Editor and host at Radio 105 Network; produced on-air content and contributed to editorial planning.

Freelance Copywriter and Journalist at Self-employed

January 1, 2006 - Present

Training as a freelance copywriter and journalist; copywriting, storytelling, content creation, translations; social media consulting; voice overs, video creation and hosting.

Owner at Hey Pretty Beauty Blog

January 1, 2013 - Present

Owner of Hey Pretty, a Swiss beauty blog with a strong readership; responsible for content strategy, writing, and community engagement.

In-House Copywriter at Globus

January 1, 2019 - Present

In-house copywriter (60%), responsible for newsletters, customer communications, and online/magazine copy; editor of a major beauty blog with 20k monthly visitors.