Stephanie Merks

Available to hire

View my branding & packaging design work at Website not available.

About

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I’m a brand & packaging designer with over a decade of experience shaping branding, packaging, and digital campaigns for consumer brands. I love turning bold ideas into cohesive visual brand identity systems that work across packaging, social and e-commerce.

From cofounding boutique branding studio, SMAK Studio, to building Kibou into a 70+ partner fashion brand, I’m skilled at driving storytelling across print and digital, managing teams, and collaborating closely with clients and suppliers to deliver consistent, press-ready visuals.

  • Joined November 2025

Languages

  • EnglishFluent
  • DutchAdvanced
  • FrenchAdvanced

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Professional Services

Projects · 5

Follain is one of the leading natural beauty retailers, with both an online store and six brick and mortar locations, they bring clean beauty to health conscious consumers. They came to SMAK to design their own Follain branded beauty products to sell alongside their robust roster of reputable clean beauty brands.

  • Packaging Designer

Oars + Alps are a pioneer in the natural skincare industry. They create non-toxic skincare solutions specifically tailored for Men. We helped them to create their visual brand identity from the ground up. Starting with their logo and packaging design, then expanding the brand into their digital email campaigns and gifting collateral.

  • Brand Designer
  • Packaging Designer

Brooklyn Kura is the first of its kind craft sake producer based in Industry City Brooklyn New York. Their sake has garnered local and international acclaim. The ask was to develop a clean mid-century aesthetic to represent the sake’s rich history reimagined in the hip urban environment of the “New World”.

  • Brand Designer
  • Packaging Designer

Dr. Bob Oral Care is a natural toothpaste developed for children and adults who have sensitivity & sensory issues, are sensitive to taste, as well as struggle with textures. The ask was to reimagine the existing product and give it a fresh, modern twist while maintaining sensory-friendly appeal. We focused on creating a fun, approachable look that resonated with both kids and adults, balancing clean, minimalist aesthetics with playful touches. The result? A packaging refresh that feels fun, inviting and appeals to both children and adult.

  • Brand Designer
  • Packaging Designer
  • Brand Designer
  • Packaging Designer

Work experience

Co-founder / Creative Director / Designer · SMAK StudioJan 2025 – Jan 2025 · 1 mo

Led branding, packaging design, and digital campaign visuals for consumer brands; designed social content, email templates, and promotional materials across platforms; created press-ready artwork for packaging and print while adapting visuals for digital; collaborated directly with clients and suppliers to ensure quality and consistency across mediums.

Co-founder / Creative Director / Designer · KibouJan 2024 – Jan 2024 · 1 mo

Co-founded a fashion accessories brand, scaling to 70+ retail partners and $2.4M revenue; directed all creative including social media content, paid and organic campaigns, packaging, e-commerce assets, photoshoots, and email marketing; developed visuals optimized for Instagram, Facebook, Amazon, and web platforms; managed a creative team and freelancers to maintain cohesive storytelling across digital and print.

Senior Graphic Designer (Freelance) · Various Agencies (Droga5, Ogilvy, JWT, Co:Collective, Jack Morton Worldwide)Jan 2015 – Jan 2015 · 1 mo

Designed campaign visuals, digital assets, and presentations for global brands including Google, Coca-Cola, Nespresso, Rolex, and HBO; produced creative across print and digital channels, aligning with brand guidelines and campaign goals; gained experience in fast-paced, collaborative teams delivering high-quality, on-deadline visuals.

Education

· Parsons School of Design2030 – 2025
· Richmond International University2030 – 2025

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