View my branding & packaging design work at _Website not available. Sign in: https://www.twine.net/signup_ I'm a brand & packaging designer with over a decade of experience shaping branding, packaging, and digital campaigns for consumer brands. I love turning bold ideas into cohesive visual brand identity systems that work across packaging, social and e-commerce. From cofounding boutique branding studio, SMAK Studio, to building Kibou into a 70+ partner fashion brand, I’m skilled at driving storytelling across print and digital, managing teams, and collaborating closely with clients and suppliers to deliver consistent, press-ready visuals.…

Stephanie Merks

PRO

View my branding & packaging design work at _Website not available. Sign in: https://www.twine.net/signup_ I'm a brand & packaging designer with over a decade of experience shaping branding, packaging, and digital campaigns for consumer brands. I love turning bold ideas into cohesive visual brand identity systems that work across packaging, social and e-commerce. From cofounding boutique branding studio, SMAK Studio, to building Kibou into a 70+ partner fashion brand, I’m skilled at driving storytelling across print and digital, managing teams, and collaborating closely with clients and suppliers to deliver consistent, press-ready visuals.…

Available to hire

View my branding & packaging design work at Website not available. Sign in: https://www.twine.net/signup

I’m a brand & packaging designer with over a decade of experience shaping branding, packaging, and digital campaigns for consumer brands. I love turning bold ideas into cohesive visual brand identity systems that work across packaging, social and e-commerce.

From cofounding boutique branding studio, SMAK Studio, to building Kibou into a 70+ partner fashion brand, I’m skilled at driving storytelling across print and digital, managing teams, and collaborating closely with clients and suppliers to deliver consistent, press-ready visuals.

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Language

English
Fluent
Dutch
Advanced
French
Advanced

Work Experience

Co-founder / Creative Director / Designer at SMAK Studio
January 1, 2025 - January 1, 2025
Led branding, packaging design, and digital campaign visuals for consumer brands; designed social content, email templates, and promotional materials across platforms; created press-ready artwork for packaging and print while adapting visuals for digital; collaborated directly with clients and suppliers to ensure quality and consistency across mediums.
Co-founder / Creative Director / Designer at Kibou
January 1, 2024 - January 1, 2024
Co-founded a fashion accessories brand, scaling to 70+ retail partners and $2.4M revenue; directed all creative including social media content, paid and organic campaigns, packaging, e-commerce assets, photoshoots, and email marketing; developed visuals optimized for Instagram, Facebook, Amazon, and web platforms; managed a creative team and freelancers to maintain cohesive storytelling across digital and print.
Senior Graphic Designer (Freelance) at Various Agencies (Droga5, Ogilvy, JWT, Co:Collective, Jack Morton Worldwide)
January 1, 2015 - January 1, 2015
Designed campaign visuals, digital assets, and presentations for global brands including Google, Coca-Cola, Nespresso, Rolex, and HBO; produced creative across print and digital channels, aligning with brand guidelines and campaign goals; gained experience in fast-paced, collaborative teams delivering high-quality, on-deadline visuals.

Education

at Parsons School of Design
January 11, 2030 - November 17, 2025
at Richmond International University
January 11, 2030 - November 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services
    uniE621 Follain
    Follain is one of the leading natural beauty retailers, with both an online store and six brick and mortar locations, they bring clean beauty to health conscious consumers. They came to SMAK to design their own Follain branded beauty products to sell alongside their robust roster of reputable clean beauty brands.…
    uniE621 Oars + Alps
    Oars + Alps are a pioneer in the natural skincare industry. They create non-toxic skincare solutions specifically tailored for Men. We helped them to create their visual brand identity from the ground up. Starting with their logo and packaging design, then expanding the brand into their digital email campaigns and gifting collateral.…
    uniE621 Brooklyn Kura
    Brooklyn Kura is the first of its kind craft sake producer based in Industry City Brooklyn New York. Their sake has garnered local and international acclaim. The ask was to develop a clean mid-century aesthetic to represent the sake’s rich history reimagined in the hip urban environment of the “New World”.…
    uniE621 Dr. Bob's Oral Care
    Dr. Bob Oral Care is a natural toothpaste developed for children and adults who have sensitivity & sensory issues, are sensitive to taste, as well as struggle with textures. The ask was to reimagine the existing product and give it a fresh, modern twist while maintaining sensory-friendly appeal. We focused on creating a fun, approachable look that resonated with both kids and adults, balancing clean, minimalist aesthetics with playful touches. The result? A packaging refresh that feels fun, inviting and appeals to both children and adult.…