Dr. Bob's Oral Care

Dr. Bob Oral Care is a natural toothpaste developed for children and adults who have sensitivity & sensory issues, are sensitive to taste, as well as struggle with textures.

The ask was to reimagine the existing product and give it a fresh, modern twist while maintaining sensory-friendly appeal. We focused on creating a fun, approachable look that resonated with both kids and adults, balancing clean, minimalist aesthetics with playful touches. The result? A packaging refresh that feels fun, inviting and appeals to both children and adult.