Jameson production lead
Erick Ngaramba Muiruri
Published
Production Lead & Cinematographer | Jameson Whiskey Documentary Reel
Mid-February 2026
Directed and produced a cinematic, documentary-style brand reel for Jameson Whiskey, focusing on high-end narrative storytelling and community engagement.
High-Volume Production: Managed the technical execution and logistics for 5–7 professional interviews conducted over a condensed 48-hour production cycle.
Creative Direction: Oversaw lighting design and camera operations to maintain a consistent, premium visual aesthetic across multiple locations.
Stakeholder Collaboration: Coordinated directly with key brand partners—including PAQ, Bonkers, and Studio 18—to integrate diverse brand identities into a unified narrative.
Full-Cycle Post-Production: Executed end-to-end editing using Adobe Premiere Pro and DaVinci Resolve, including narrative assembly, cinematic color grading, and advanced sound design.
Strategic Delivery: Optimized final deliverables for high-impact digital storytelling, ensuring all content met rigorous professional brand standards and turnaround times.