Creative strategist and project leader with 10+ years of experience managing high-velocity, design-driven campaigns and branded systems across global markets. I specialize in driving end-to-end creative execution—from concept to delivery—across digital, print, and product experiences. Adept at leading remote teams, aligning stakeholders, and leveraging creative suites like Adobe, Figma, and AI tools like ChatGPT and Midjourney to scale design workflows and accelerate content creation. My power lies in decoding business complexity into intuitive, visually compelling assets that move the needle—whether for enterprise clients, C-level presentations, or brand experience. Proven track record delivering 30+ concurrent projects across industries, collaborating across time zones, and consistently delivering a 10/10 client experience.

Creative strategist and project leader with 10+ years of experience managing high-velocity, design-driven campaigns and branded systems across global markets. I specialize in driving end-to-end creative execution—from concept to delivery—across digital, print, and product experiences. Adept at leading remote teams, aligning stakeholders, and leveraging creative suites like Adobe, Figma, and AI tools like ChatGPT and Midjourney to scale design workflows and accelerate content creation. My power lies in decoding business complexity into intuitive, visually compelling assets that move the needle—whether for enterprise clients, C-level presentations, or brand experience. Proven track record delivering 30+ concurrent projects across industries, collaborating across time zones, and consistently delivering a 10/10 client experience.

Available to hire

Creative strategist and project leader with 10+ years of experience managing high-velocity, design-driven campaigns and branded systems across global markets. I specialize in driving end-to-end creative execution—from concept to delivery—across digital, print, and product experiences. Adept at leading remote teams, aligning stakeholders, and leveraging creative suites like Adobe, Figma, and AI tools like ChatGPT and Midjourney to scale design workflows and accelerate content creation.

My power lies in decoding business complexity into intuitive, visually compelling assets that move the needle—whether for enterprise clients, C-level presentations, or brand experience. Proven track record delivering 30+ concurrent projects across industries, collaborating across time zones, and consistently delivering a 10/10 client experience.

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Language

English
Fluent

Work Experience

Brand & Product Experience Design Lead at MBO Partners
May 21, 2021 - Present
- Created the brand-led communication and a scalable design system used across marketing, sales, and C-suite engagements. (Using components, variants, auto-layouts, and design tokens.) - Directed creative strategy for digital campaigns, executive comms, and thought leadership, focusing on AI-integrated storytelling and automation in design workflows. - Elevated pursuit and presales success rate by transforming complex workflows into visually structured and client-focused narratives for brands like Meta, PwC, Deloitte, Warner Music, and GE Aerospace. - Designed modular internal creative assets, libraries, and marketing communication components for campaigns powered by generative AI and deep creative research and development.
Creative Lead (Pre-Sales, Pursuits, Customer Experience) at PwC
August 18, 2018 - May 21, 2021
- Managed 30+ high-stakes bid ˘ proposal projects ˘ creative lead and project manager—scoping timelines, aligning regional teams, and ensuring timely delivery under pressure. - Introduced scalable templates, asset libraries, proposal design tools, increasing bid velocity, and visual consistency across PwC's global brand. - Designed custom web-based proposals integrating interactive storytelling, content modules, and client-specific insights for clients like FIFA, Syngenta, and Nationale Nederlanden. - Spearheaded creative workshops to build internal brand fluency and visual consistency across global teams
Creative Head – Integrated Campaigns & Experience Design at Prime Value Marketing Services
August 18, 2025 - Present
- Directed creative execution for integrated marketing campaigns across B2B and retail sectors, covering both digital and print media. - Oversaw brand-aligned design development, production timelines, and delivery standards under tight schedules. - Acted as the key client interface for creative approvals, ensuring alignment between campaign strategy and design execution.
Co-Founder & Creative Director at EMAGINIST
August 18, 2025 - Present
- Co-founded and led a multidisciplinary design studio delivering strategic business-to-brand experiences across product merchandising, UX/UI design, and space curation. - Led full-cycle creative strategy and execution for pursuits, retail launches, and brand campaigns, delivering value through 3D renders, video, cinematography, and animation. - Built a retail experience store by scaling original artworks into a full product line of branded merchandise, interior decor, and corporate stationery. - Managed cross-functional creative teams across art direction, interaction design, and visual development, ensuring consistent onbrand execution. - Led creative operations, business development, and client partnerships, driving growth through design-led innovation in tech, retail, and service sectors.

Education

PG Diploma- Fine Arts at Academy of Fine Arts
January 1, 2013 - August 18, 2014
Animation & Multimedia at Adobe, Arena Animation
August 21, 2013 - August 17, 2015
Bachelor’s- English & American Literature at Scottish Church College
June 1, 2009 - July 18, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Non-Profit Organization, Energy & Utilities, Agriculture & Mining, Government, Life Sciences, Healthcare, Media & Entertainment, Real Estate & Construction, Professional Services
    paper Deloitte | ForwardThinking

    The Forward Thinking campaign is directed toward C-suite executives, enterprise decision-makers, and innovation-focused leaders across industries undergoing digital transformation. Individuals responsible for shaping long-term strategy, mitigating risk, and identifying growth opportunities in a rapidly evolving business landscape.

    Responsibilities/Deliverables:

    1. Campaign conceptualisation and creative strategy
    2. Animatic
    3. Illustrations.
    4. Service Design & Journey Map
    5. Video Editing and Scripting
    6. Presentation for Pitch

    View Project:
    (Deloittle | forward Thinking (https://www.twine.net/signin