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After more than 10 years of experience in art direction and graphic design in the world of luxury, beauty and fashion, I am now officially working as a freelance creative. From Sonia Rykiel in Paris, to L’Occitane en Provence (London & Geneva), through Select World (agency – Wella Company) and most recently as Global Art Director for Simon Ourian M.D., I have helped prestigious brands translate their DNA into strong, elegant and impactful visual identities. 🎨 What I offer as a freelancer: - Art direction & visual identity - Branding & storytelling for premium & luxury brands - 360° campaigns & digital content (social media, motion design, UI/UX) - Packaging design - Shooting & production: leading photoshoots & creating high-end visuals - Creative management: guiding and coordinating designers, photographers & freelancers 💡 My drive: building visual experiences that make brands shine. 👉 Available now for your creative projects. 🔗 sarahroussonvermaercke.com…After more than 10 years of experience in art direction and graphic design in the world of luxury, beauty and fashion, I am now officially working as a freelance creative. From Sonia Rykiel in Paris, to L’Occitane en Provence (London & Geneva), through Select World (agency – Wella Company) and most recently as Global Art Director for Simon Ourian M.D., I have helped prestigious brands translate their DNA into strong, elegant and impactful visual identities. 🎨 What I offer as a freelancer: - Art direction & visual identity - Branding & storytelling for premium & luxury brands - 360° campaigns & digital content (social media, motion design, UI/UX) - Packaging design - Shooting & production: leading photoshoots & creating high-end visuals - Creative management: guiding and coordinating designers, photographers & freelancers 💡 My drive: building visual experiences that make brands shine. 👉 Available now for your creative projects. 🔗 sarahroussonvermaercke.com

Sarah Rousson

Art Director, UI Designer, Project Manager, +3

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After more than 10 years of experience in art direction and graphic design in the world of luxury, beauty and fashion, I am now officially working as a freelance creative. From Sonia Rykiel in Paris, to L’Occitane en Provence (London & Geneva), through Select World (agency – Wella Company) and most recently as Global Art Director for Simon Ourian M.D., I have helped prestigious brands translate their DNA into strong, elegant and impactful visual identities. 🎨 What I offer as a freelancer: - Art direction & visual identity - Branding & storytelling for premium & luxury brands - 360° campaigns & digital content (social media, motion design, UI/UX) - Packaging design - Shooting & production: leading photoshoots & creating high-end visuals - Creative management: guiding and coordinating designers, photographers & freelancers 💡 My drive: building visual experiences that make brands shine. 👉 Available now for your creative projects. 🔗 sarahroussonvermaercke.com…After more than 10 years of experience in art direction and graphic design in the world of luxury, beauty and fashion, I am now officially working as a freelance creative. From Sonia Rykiel in Paris, to L’Occitane en Provence (London & Geneva), through Select World (agency – Wella Company) and most recently as Global Art Director for Simon Ourian M.D., I have helped prestigious brands translate their DNA into strong, elegant and impactful visual identities. 🎨 What I offer as a freelancer: - Art direction & visual identity - Branding & storytelling for premium & luxury brands - 360° campaigns & digital content (social media, motion design, UI/UX) - Packaging design - Shooting & production: leading photoshoots & creating high-end visuals - Creative management: guiding and coordinating designers, photographers & freelancers 💡 My drive: building visual experiences that make brands shine. 👉 Available now for your creative projects. 🔗 sarahroussonvermaercke.com

Available to hire

After more than 10 years of experience in art direction and graphic design in the world of luxury, beauty and fashion, I am now officially working as a freelance creative.

From Sonia Rykiel in Paris, to L’Occitane en Provence (London & Geneva), through Select World (agency – Wella Company) and most recently as Global Art Director for Simon Ourian M.D., I have helped prestigious brands translate their DNA into strong, elegant and impactful visual identities.

🎨 What I offer as a freelancer:

Art direction & visual identity
Branding & storytelling for premium & luxury brands
360° campaigns & digital content (social media, motion design, UI/UX)
Packaging design
Shooting & production: leading photoshoots & creating high-end visuals
Creative management: guiding and coordinating designers, photographers & freelancers

💡 My drive: building visual experiences that make brands shine.

👉 Available now for your creative projects.
🔗 sarahroussonvermaercke.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Work Experience

Global Art Director at Simon Ourian M.D.

January 1, 2023 - Present

Led the development of the brand’s full visual identity across packaging, campaigns, and digital presence; managed internal and external teams to ensure a cohesive luxury brand image; directed photoshoots and produced high-end visual assets shaping the brand’s new DNA.

Art Direction / Design / Project Manager (Freelance) at Freelance

January 1, 2023 - October 10, 2025

Provided branding, art direction, and social media consulting services for diverse clients, translating brand strategy into design systems and social assets.

Art Director at Select World (Creative Agency @WellaCompany)

January 1, 2022 - October 10, 2025

Mentored junior graphic designers and oversaw creative projects involving external agencies, online/offline assets, research, key visuals, and photo shoots. Collaborated with project managers to efficiently distribute toolkits for professional beauty brands; presented policies/strategies to customers; cultivated strong client relationships, resulting in three consecutive years of closed deals.

International Senior Graphic Designer at L’Occitane en Provence

January 1, 2019 - October 10, 2025

Developed comprehensive toolkits for new product launches and seasonal campaigns, including consumer and press materials, animated visuals, and in-store assets. Directed external agencies on key seasonal photo shoots; created visuals and digital animations for international campaigns; established a new artistic direction for the brand’s digital and physical spa sites to maintain luxury identity.

International MiddleWeight Graphic Designer at L’Occitane en Provence

January 1, 2017 - October 10, 2025

Designed social media visuals, newsletters, UI elements, animations, and banners; collaborated on seasonal campaigns; strengthened the brand’s digital presence and consistency; directed external agencies for photoshoots.

Graphic Designer at Sonia Rykiel

January 1, 2015 - October 10, 2025

Curated the Brand Bible, managed online content, and supervised post-production; designed and produced prints including fanzine, fashion show invitations, look-books, mood boards, furniture books, and press releases.