Available to hire
I am a healthcare-trained copywriter with hands-on oncology and diagnostic imaging experience.
I translate complex medical and psychological concepts into clear, persuasive copy that educates before selling. I have experience in health, wellness, ADHD coaching, trauma healing, and supplement niches, with a strong focus on compliant, trust-based marketing.
Experience Level
Language
English
Fluent
Urdu
Advanced
Work Experience
Copywriter at Freelance-Lahore
July 1, 2024 - PresentDeveloped multi-email sequences for different niches, created multiple ad copies for small businesses, and managed and curated engaging content for blog posts.
Blog writer and content strategist at Instagram-Lahore
December 31, 2023 - July 31, 2025Developed and optimized content and content strategy for a fashion blog on Instagram. Created engaging and eye-catching content, enhanced post reach and engagement, and managed SEO optimization.
Copywriter at Freelance (Self-Employed)
July 1, 2024 - November 26, 2025Wrote and optimized multi-email sequences for beauty & wellness, Pets and coaching brands. Created sales pages, landing pages, and VSL scripts for multiple niches. Produced content for an ADHD awareness blog, delivering clear, empathetic messaging. Crafted social media posts to grow engagement and visibility across platforms. Delivered ad copy for small businesses, improving CTR and conversions. Generated e-commerce email campaigns that built customer loyalty and increased sales.
Blog Writer and Content Strategist at Instagram (Self-Run Blog)
December 1, 2023 - December 1, 2023Built and scaled a fashion blog through engaging posts and storytelling. Increased reach and engagement. Optimized posts with SEO strategies, ensuring consistent visibility. Designed and executed content strategy to attract and retain a loyal audience.
Health Copywriter at Freelance
July 1, 2024 - PresentWrote direct-response emails, sales emails, and educational content for health and wellness brands. Created story-driven emails to move readers from awareness to action. Developed copy for ADHD coaching programs targeting parents and families. Produced landing pages and sales pages with sensitive, ethical framing. Wrote supplement and wellness copy with attention to claims, compliance, and consumer trust.
Content Writer & Content Strategist at Instagram
August 1, 2018 - December 1, 2023Built and scaled a fashion blog with engaging posts and storytelling; increased reach and engagement; optimized posts with SEO strategies for consistent visibility; designed and executed content strategy to attract and retain a loyal audience.
Oncology Diagnostics Training / Health Communications at Shaukat Khanum Memorial Cancer Hospital and Research Centre
September 1, 2010 - October 1, 2013Completed three years of structured clinical training in oncology diagnostics; communicated complex diagnostic procedures in plain language to patients and caregivers; supported patient understanding, emotional reassurance, and informed decision-making; collaborated with radiologists, oncologists, and nurses; maintained strict ethical standards, accuracy, and patient confidentiality.
Education
B.Sc. Hons. at University of Bradford
September 1, 2010 - September 30, 2013B.Sc. Hons. in Medical Imaging Technology at University of Bradford
September 1, 2010 - September 1, 2013B.Sc. Hons. in Medical Imaging Technology at University of Bradford
January 11, 2030 - April 14, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Healthcare, Education, Software & Internet, Non-Profit Organization
Experience Level
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