Available to hire
I am an award-winning Director of Video and Motion with over 15 years of experience crafting innovative, high-impact campaigns across fintech, SaaS, Web3, and AI industries. I specialize in 2D/3D motion graphics, UI/UX animation, video direction, videography, scriptwriting, and storyboarding, creating compelling visual narratives that drive engagement and elevate brand trust. I blend editorial precision with creative direction to deliver culturally relevant, bold storytelling — from disruptive ads and trailers to long-form explainers and campaign-led content.
I am skilled at leading multidisciplinary teams and collaborating with writers, art directors, motion designers, agencies, and producers to ensure clarity, consistency, and impact across all formats. I thrive in hands-on creative leadership, fostering innovation, mentoring talent, and leveraging AI-driven workflows to produce award-winning branded content. I am ready to shape Binance’s voice as the most trusted and engaging in crypto and Web3, delivering visually stunning, strategically aligned campaigns that resonate globally.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Brand Manager E-learning & AI SaaS at Thrive
June 1, 2024 - August 14, 2025Led the 2023 rebrand, working with an external agency to redesign the website using Webflow, Lottie, and Spline. Implemented structured creative pipelines and refined project management processes, increasing team productivity.
Brand Manager E-learning & AI SaaS at Thrive
January 1, 2024 - August 14, 2025Led the 2023 rebrand, working with an external agency to redesign the website using Webflow, Lottie, and Spline. Implemented structured creative pipelines and refined project management processes, increasing team productivity.
Creative Director Events at UNLEASH Events
January 1, 2024 - PresentDelivered all content for the largest and most successful UNLEASH event to date. Designed and executed a pitch campaign for a tender worth $500k, significantly boosting revenue. Streamlined creative operations by reducing team size while enhancing output and quality.
Creative Director Events at UNLEASH Events
January 1, 2024 - PresentDelivered all content for the largest and most successful UNLEASH event to date. Designed and executed a pitch campaign for a tender worth $500k, significantly boosting revenue. Streamlined creative operations, reducing team size while enhancing output and quality.
Brand Manager E-learning & AI SaaS at Thrive
January 1, 2024 - August 14, 2025Led the 2023 rebrand, collaborating with an external agency to redesign the website using Webflow, Lottie, and Spline. Implemented structured creative pipelines and refined project management processes, increasing team productivity.
Creative Director Events at UNLEASH Events
January 1, 2024 - PresentDelivered all content for the largest and most successful UNLEASH event to date. Designed and executed a pitch campaign for a tender worth $500k, significantly boosting revenue. Streamlined creative operations, reducing team size while enhancing output and quality.
Head of Video & Motion at Web3/Crypto startup Qredo / Ankex
January 1, 2023 - August 14, 2025Co-directed a company-wide rebrand and built the first brand portal and DAM. Directed branding and event production for the inaugural company off-site. Created innovative video campaigns achieving the company’s best engagement metrics.
Head of Video & Motion at Web3/Crypto startup Qredo / Ankex
January 1, 2023 - August 14, 2025Co-directed a company-wide rebrand and built the first brand portal and DAM. Directed branding and event production for the inaugural company off-site. Created innovative video campaigns achieving the company’s best engagement metrics.
Head of Video & Motion at Web3/Crypto startup Qredo / Ankex
January 1, 2023 - August 14, 2025Co-directed a company-wide rebrand and built the first brand portal and DAM. Directed branding and event production for the inaugural company off-site. Created innovative video campaigns that achieved the company’s best engagement metrics.
Global Brand Art-Director at Fintech/SaaS Sage / Intacct
January 1, 2021 - August 14, 2025Won 11 international awards at Sage. Initiated firsts such as 360 video, non-linear animation narrative, AR experiences, and personalized ABMs. Launched two of the most successful internal communications projects.
Global Brand Art-Director Fintech/SaaS at Sage / Intacct
January 1, 2021 - August 14, 2025Won 11 international awards at Sage. Initiated many firsts such as 360 video, non-linear animation narrative, AR experiences, and personalized ABMs. Launched two of the most successful internal communications projects during tenure.
Global Brand Art-Director at Fintech/SaaS Sage / Intacct
January 1, 2021 - August 14, 2025Won 11 international awards at Sage. Initiated a series of company 'firsts' including 360 video, non-linear animation narrative, AR experiences, and personalized ABMs. Launched two of the most successful internal communications projects increasing social video plays from 400 to over 1,000 per week.
Motion graphics designer at Game/VR Tech startup Zerolight
January 1, 2017 - August 14, 2025Created a social video strategy increasing weekly plays from under 400 to over 1,000. Implemented video backplate compositing and geometry generation from 3D point clouds for game-based and VR car configurators.
Motion graphics designer at Game/VR Tech startup Zerolight
January 1, 2017 - August 14, 2025Created a social video strategy that increased weekly plays from less than 400 to over 1,000. Implemented video backplate compositing and geometry generation from 3D point clouds for game-based and VR car configurators.
Motion Graphics Designer at Game/VR Tech startup Zerolight
January 1, 2017 - August 14, 2025Created a social video strategy boosting weekly plays over 1,000. Implemented video backplate compositing and geometry generation from 3D point clouds used for game and VR-based car configurators.
Creative Lead Events production at R&Bgroup
January 1, 2015 - August 14, 2025Developed custom projection mapping technology and creative pipelines. Introduced AR/VR to win pitches, slashing lost pitches by nearly 50%. Revolutionized stage set production using modular assets including vacuum-formed plastics, cardboard engineering, CNC’d foamex, and 3D printing.
Creative Lead Events production at R&Bgroup
January 1, 2015 - August 14, 2025Developed custom projection mapping technology and creative pipelines. Introduced AR/VR to win pitches. Slashed lost pitches by nearly 50% through high-quality designs, visualizations, and experiential concepts. Revolutionized stage set production using modular assets.
Creative Lead Events Production at R&Bgroup
January 1, 2015 - August 14, 2025Developed custom projection mapping technology and creative pipelines. Introduced AR/VR to win pitches and slashed lost pitches by nearly 50% through high-quality designs, visualisations, and experiential concepts. Revolutionized stage set production using modular assets including vacuum-formed plastics, cardboard engineering, CNC’d foamex, and 3D printing.
3D Designer at Creative agency Bezier Group/Coutts/Bluetouch
January 1, 2011 - August 14, 2025Project lead for designing and building a tailor-made interactive and immersive CAVE. Constructed a bespoke Render. Early adopter of augmented reality and Unity games-engine-based virtual experiences.
3D Designer at Creative agency Bezier Group/Coutts/Bluetouch
January 1, 2011 - August 14, 2025Project lead designing and building a tailor-made interactive and immersive CAVE. Constructed bespoke Render and was an early adopter of augmented reality and Unity games-engine-based virtual experiences.
3D Designer at Creative agency Bezier Group/Coutts/Bluetouch
January 1, 2011 - August 14, 2025Project lead designing and building a tailor-made interactive and immersive CAVE system. Constructed a bespoke render and was an early-adopter of augmented reality and Unity games-engine-based virtual experiences.
Education
BA Degree Fine Art 2.1 at University of Brighton
January 1, 2004 - January 1, 2007GNVQ L5 Management at Gateshead College
January 1, 2008 - January 1, 2008Cinema 4D Visualisation at University of Sunderland
January 1, 2007 - January 1, 2007Spline.Design Course at Udemy (virtual)
January 1, 2023 - January 1, 2023Webflow Academy at Webflow
January 1, 2023 - January 1, 2023BA Degree Fine Art 2.1 at University of Brighton
January 1, 2004 - August 14, 2025GNVQ L5 Management at Gateshead College
January 1, 2008 - August 14, 2025Cinema 4D Visualisation at University of Sunderland
January 1, 2007 - August 14, 2025BA Degree Fine Art 2.1 at University of Brighton
January 1, 2004 - January 1, 2007Cinema 4D Visualisation at University of Sunderland
January 1, 2006 - January 1, 2006GNVQ L5 Management at Gateshead College
January 1, 2008 - January 1, 2008Qualifications
Northern Tech Awards - Best Presentation Award
January 1, 2016 - August 14, 2025AV Awards 2013 - Grand Prix and Best Live Event
January 1, 2013 - August 14, 2025The Telly Awards 2020 - Gold and Silver
January 1, 2020 - August 14, 2025IHAF 2017 & 2020 Honorable Mention
January 1, 2017 - August 14, 2025UK Communications Awards 2020 - Silver
January 1, 2020 - August 14, 2025Adobe Max US (virtual) Training
January 1, 2020 - August 14, 2025Blockchain Oxford (virtual) 2022
January 1, 2022 - August 14, 2025Motion Pro School of Motion (virtual) 2022
January 1, 2022 - August 14, 2025Spline.Design Udemy Course 2023
January 1, 2023 - August 14, 2025Webflow Webflow Academy 2023
January 1, 2023 - August 14, 20252023 Spline.Design Udemy
January 1, 2023 - August 14, 20252019 Lite drone training HeliGuys
January 1, 2019 - August 14, 20252022, 2023 Adobe Max US (virtual)
January 1, 2022 - August 14, 20252022 Motion Pro School of Motion (virtual)
January 1, 2022 - August 14, 20252020 Blockchain Oxford (virtual)
January 1, 2020 - August 14, 20252023 Webflow Webflow academy
January 1, 2023 - August 14, 2025Vertex London, Expo and lecture
January 1, 2019 - December 31, 2021Lite drone training
January 1, 2019 - January 1, 2019Adobe Max US (virtual)
January 1, 2020 - December 31, 202315Five Received the 2nd most colleague Hi-Fives in the last 12 months out of a company of 200
January 1, 2022 - December 31, 2022Blockchain Oxford (virtual)
January 1, 2022 - January 1, 2022Webflow Webflow academy
January 1, 2023 - January 1, 2023Motion Pro School of Motion (virtual)
January 1, 2022 - January 1, 2022Spline.Design uDemy (virtual)
January 1, 2023 - January 1, 2023Industry Experience
Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Transportation & Logistics, Gaming, Professional Services
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Newcastle upon Tyne today.