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Hi, I’m Shelly St John, a strategic marketing and growth leader with deep experience building, launching, and scaling businesses across nonprofit, membership-based, hospitality, and founder-led organizations. I specialize in brand storytelling, digital platforms, and execution that turns ideas into momentum and measurable results. My work blends narrative clarity, operational discipline, and cross-functional collaboration. I partner closely with founders and leadership teams to shape positioning, optimize marketing ecosystems, and create campaigns that support growth, retention, and long-term value. I’m currently open to part-time and fractional opportunities where experience, judgment, and steady execution matter.…Hi, I’m Shelly St John, a strategic marketing and growth leader with deep experience building, launching, and scaling businesses across nonprofit, membership-based, hospitality, and founder-led organizations. I specialize in brand storytelling, digital platforms, and execution that turns ideas into momentum and measurable results. My work blends narrative clarity, operational discipline, and cross-functional collaboration. I partner closely with founders and leadership teams to shape positioning, optimize marketing ecosystems, and create campaigns that support growth, retention, and long-term value. I’m currently open to part-time and fractional opportunities where experience, judgment, and steady execution matter.

Shelly St John

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Shelly St John, a strategic marketing and growth leader with deep experience building, launching, and scaling businesses across nonprofit, membership-based, hospitality, and founder-led organizations. I specialize in brand storytelling, digital platforms, and execution that turns ideas into momentum and measurable results. My work blends narrative clarity, operational discipline, and cross-functional collaboration. I partner closely with founders and leadership teams to shape positioning, optimize marketing ecosystems, and create campaigns that support growth, retention, and long-term value. I’m currently open to part-time and fractional opportunities where experience, judgment, and steady execution matter.…Hi, I’m Shelly St John, a strategic marketing and growth leader with deep experience building, launching, and scaling businesses across nonprofit, membership-based, hospitality, and founder-led organizations. I specialize in brand storytelling, digital platforms, and execution that turns ideas into momentum and measurable results. My work blends narrative clarity, operational discipline, and cross-functional collaboration. I partner closely with founders and leadership teams to shape positioning, optimize marketing ecosystems, and create campaigns that support growth, retention, and long-term value. I’m currently open to part-time and fractional opportunities where experience, judgment, and steady execution matter.

Available to hire

Hi, I’m Shelly St John, a strategic marketing and growth leader with deep experience building, launching, and scaling businesses across nonprofit, membership-based, hospitality, and founder-led organizations. I specialize in brand storytelling, digital platforms, and execution that turns ideas into momentum and measurable results.

My work blends narrative clarity, operational discipline, and cross-functional collaboration. I partner closely with founders and leadership teams to shape positioning, optimize marketing ecosystems, and create campaigns that support growth, retention, and long-term value. I’m currently open to part-time and fractional opportunities where experience, judgment, and steady execution matter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Marketing Director at Primary Objective

January 1, 1994 - Present

Lead fractional marketing initiatives for hospitality, membership, and purpose-driven brands, integrating brand storytelling, digital optimization, and audience engagement. Manage website content systems using CMS platforms such as WordPress, GrooveDigital, and Shopify, ensuring cohesive messaging and conversion-focused UX. Develop and execute multi-channel campaigns blending content strategy, paid media, and CRM-driven retention. Create creative assets and copy for web, email, and social media aligned with client voice and business goals. Analyze GA4 and GTM data to track performance, improve funnels, and inform future strategy.

Founder & Executive Producer at The Auction Divas

January 1, 2006 - Present

Directed marketing and content strategy and performed live at 1,000+ live events, in addition to supporting sponsorship campaigns to digital audience engagement. Produced video and short-form content for events and social campaigns to sustain engagement and donor participation. Led rebranding and digital presence updates to support growth in consignment travel, charity crowdfunding, and event marketing.