Available to hire
Hi, I’m Shaimaa Seif, a marketing specialist with over 5 years of international experience across Europe, the USA, and MENA. I thrive on digital marketing, brand growth, campaign strategy, and multi-channel communication.
I’m data-driven, highly adaptable, and comfortable leading cross-functional teams to deliver high-impact marketing initiatives that move the needle.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Arabic
Fluent
Work Experience
Marketing Specialist at Zero Carbly Feusa (Remote)
September 1, 2023 - October 13, 2025Established connections with influencers, photographers and models; facilitated preparation for photo shoots and collection promotions for digital content, including photo and video shoots. Directed digital marketing across social media, paid advertising, branding initiatives and email marketing from planning to execution and reporting. Coordinated collection preparation from concept to purchasing and delivery; handled export & import duties. Managed e-commerce backend tasks including product uploads, collections, promo codes and site analytics; developed social media strategy and content using Canva; oversaw campaign execution and analytics.
Co-Founder / Marketing Specialist at Minimio Swimwear
January 1, 2021 - October 13, 2025Co-founded Minimio Swimwear; developed brand identity and marketing strategy; led social media content creation and design (Canva); managed e-commerce backend tasks (product image uploads, collections, pricing, promos); built partnerships and influencer collaborations; conducted market research and competitive analysis; created marketing collateral to support launches.
Assistant Brand Manager at ABD Home Appliance
January 1, 2010 - October 13, 2025Supported brand marketing activities, planned and executed marketing campaigns; coordinated product launches, promotions and trade shows; contributed to calendar planning and cross-functional collaboration with suppliers and agencies.
CEO at M Squared Real Estate
March 1, 2015 - October 13, 2025Managed CEO calendar and correspondence; acted as liaison with directors, staff and external partners; organized board meetings, corporate events and business travel; supported corporate training and team-building initiatives; led brand communications, events and partnerships.
Marketing Specialist
September 2, 2023 - October 13, 2025Led cross-channel marketing campaigns, built influencer partnerships, managed social media, email marketing, and paid ads across Facebook and Google; coordinated with in-house designers and external agencies; oversaw e-commerce backend and product media.
Assistant to CEO at M Squared Real Estate
March 1, 2015 - October 13, 2025Supported CEO with calendar, communications, confidential documents, organized board meetings, corporate events, and travel; coordinated training initiatives and trade show participation.
Assistant Marketing Manager at ABD Home Appliance
January 1, 2010 - October 13, 2025Designed and implemented marketing plans, supported brand communications, coordinated events and campaigns, and assisted in vendor and budget management.
Marketing Specialist at Zero Carbly Lyfe USA
September 1, 2023 - October 13, 2025Overseeing and executing digital marketing strategies, including social media management, paid advertising, email marketing, branding initiatives, and website content; led end-to-end campaigns; collaborated with designers and photographers for content creation.
Assistant Brand Manager at Daniel Hechter Paris
April 1, 2017 - October 13, 2025Crafted and implemented marketing plans and brand communications; managed events, PR activities, and sales support; monitored market trends and competitor activity; coordinated with external partners to ensure brand alignment.
Assistant Marketing Manager at ABD Home Appliance
January 1, 2010 - October 13, 2025Directed the planning and execution of marketing campaigns across digital and traditional channels; supported branding initiatives; coordinated with advertising agencies and printing partners; optimized in-store displays and retailer relationships.
Assistant to CEO at M Squared Real Estate
March 1, 2015 - October 13, 2025Acted as liaison with directors, staff, and external partners; managed the CEO’s calendar and correspondence; planned business trips; supported end-to-end real estate sales activities and client lead generation; organized corporate events and travel.
Assistant Brand Manager at Daniel Hechter Paris
April 1, 2017 - October 13, 2025Crafted and implemented marketing plans and strategies for the designated brand, ensuring alignment with organizational objectives. Managed the entirety of the brand communications mix (above-the-line and below-the-line) and collaborated with advertising agencies and printing partners. Coordinated planning and execution of various events, exhibitions, and trade fairs; monitored competitors' marketing activities to glean insights; conducted market research to identify consumer trends and opportunities; created marketing collateral (brochures, presentations, and advertisements); assisted store visits and optimized shop displays and retailer relationships; analyzed market data to inform strategic decisions.
Marketing & Brand Specialist at Minimio Swimwear
January 1, 2021 - October 13, 2025Marketing and Brand Specialist with global experience in digital marketing, social media, and e-commerce. Planned and executed brand marketing campaigns across social media, digital, print, and radio; developed social media content strategies and influencer collaborations; coordinated window display concepts with DHParis, ensuring on-brand store experiences and adherence to brand guidelines. Managed influencer marketing campaigns, social media content, and e-commerce backend duties including product uploads, assets, and pricing; monitored market research, SKU analysis, and competitive insights to inform strategy.
Marketing Executive at The Brand Makeover Marketing Agency
November 1, 2024 - PresentIdentify and secure new business leads to support agency growth; Coordinate with design, content, and social teams to deliver client campaigns; Manage content scheduling and platform performance optimization; Analyze campaign KPIs and implement continuous improvements; Maintain strong client relationships and lead communication for strategy and execution
Co-Founder & Marketing Specialist at Minimo – Fashion Brand, Spain
April 1, 2019 - January 1, 2021Oversaw marketing and brand development; built multi-channel campaigns; led content production and e-commerce operations; coordinated with models, photographers, and influencers; contributed to early-stage growth and brand adoption
Marketing Specialist at Zero Carbon Life – Food Industry, USA
September 1, 2021 - September 1, 2023Developed and executed marketing campaigns; collaborated with influencers; monitored analytics across web, social, and paid channels; supported paid digital ads (Google Ads, Facebook Ads); prepared events and brand activations
Assistant Brand Manager at Daniel Hechter – Fashion Brand, Cairo
November 1, 2015 - April 1, 2017Handled brand management tasks, coordinated with design and retail teams; supported product launch and campaigns; ensured brand consistency across stores
Assistant to CEO at Msquared – Real Estate, Cairo
July 1, 2014 - March 1, 2015Managed CEO agenda, travel, and confidential documents; supported real estate sales activities and client engagement; coordinated board meetings and trainings
Export & Import Coordinator at Arabco for Trading and Agencies
April 1, 2010 - June 1, 2014Coordinated export/import operations with European suppliers and Middle East clients; managed sales orders, customer follow-ups, and pricing offers; handled logistics, customs documentation, and shipping coordination
Assistant Marketing Manager at ABD Home Appliance, Cairo
April 1, 2009 - January 1, 2010Executed brand marketing strategies and ATL/BTL activities; organized exhibitions, trade fairs, and events; conducted competitor and market analysis; created marketing materials and improved retail display strategies
Education
Bachelor's Degree at Middlesex University
January 11, 2003 - September 29, 2008Qualifications
Industry Experience
Real Estate & Construction, Professional Services, Retail, Media & Entertainment, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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