Development and launch of the new website sbs-bostad.se
Raman
Published
https://www.twine.net/signin
Problem → Insight → Solution → Impact
- Problem
The developer Sveriges Bostäder Stockholm AB needed more than a simple project showcase. They required a digital platform capable of serving a real commercial function: presenting residential developments, clarifying the product for buyers, building trust, and shortening the path from viewing to inquiry.
The previous website couldn’t support visual formats, interactive floor plans, consistent project navigation, or the overall level of the company.
- Insight
A homebuyer makes decisions through visual and emotional perception — the sense of space, trust in the brand, and frictionless access to information.
This means a website must be more than a source of data. It must function as an experience of the project: clear structure, high-quality visual content, interactivity, and a cohesive identity.
- Solution
As the project lead, I orchestrated the full creation cycle of the new digital platform sbs-bostad.se, covering branding, UX, visualization, and content production.
Delivered:
Brand & Identity
updated logo
visual system tailored for residential real estate
modular UI grid and consistent digital identity
Web Platform
responsive website with foundational SEO
blog + project taxonomy
unified data architecture for all future developments
Project Pages — functioning as full digital sales tools
3D interior and exterior visualizations
360° virtual tour
interactive apartment plans, filters, and building selector
high-quality renders
photo and video production (including drone footage)
project catalog and downloadable materials
- Impact
The company received not just a website, but a digital ecosystem that:
increases buyer trust
supports the sales team
strengthens the brand through visual quality
makes each project understandable and “alive”
shortens the distance between presentation and decision
For me, this project demonstrates how a digital product becomes a tool that helps developers build not only homes, but trust.
Open for new collaborations in real estate and construction.